Ram Trucks controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2018
Martin Luther King Jr. sermon used in Super Bowl advertising
Ram’s use of a portion of King’s “The Drum Major Instinct” sermon was criticized because the broader sermon warned against advertising and materialism. Critics argued that the edit transformed a complex civil-rights message into a sales device.
2018
Alleged sales-reporting retaliation dispute
Reid Bigland reported alleged misreporting of Fiat Chrysler sales figures to the U.S. government and later filed a whistleblower lawsuit alleging that the company retaliated by cutting his bonuses. Bigland resigned in 2020. The matter concerned corporate reporting and employment litigation, not a confirmed defect in Ram vehicles.