争议事件
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2020
PureGym 就健身课程名称致歉
公司回应
PureGym 就其一家分店为纪念黑人历史月而宣传名为“12 Years Of Slave”的健身课程一事致歉。
品牌回应
道歉 — PureGym
PureGym have apologised after one of its branches advertised a workout named '12 Years Of Slave' to mark Black History Month.
道歉 — PureGym
PureGym apologises unreservedly for a post made today by our gym in Luton.
调查 — PureGym
We take this matter extremely seriously and are urgently investigating how and why this post was made.
整改 — PureGym
This post is wholly unacceptable, was not approved or endorsed by the company and was removed as soon as it was brought to our attention.
来源摘录
PureGym have apologised after one of its branches advertised a workout named '12 Years Of Slave' to mark Black History Month.
PureGym in Luton and Dunstable said the ad – which was purportedly meant to celebrate Black History Month – was “wholly unacceptable” and “not approved or endorsed” by the company.
The operator of a popular gym chain in the UK has apologised for a controversial social media post that compared a new fitness routine to slavery.