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Pure Gym controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    PureGym apologizes over workout name

    Company response

    PureGym apologized after one of its branches advertised a workout named “12 Years Of Slave” to mark Black History Month.

    Company response

    • Apology — PureGym

      PureGym have apologised after one of its branches advertised a workout named '12 Years Of Slave' to mark Black History Month.

    • Apology — PureGym

      PureGym apologises unreservedly for a post made today by our gym in Luton.

    • Investigation — PureGym

      We take this matter extremely seriously and are urgently investigating how and why this post was made.

    • Remediation — PureGym

      This post is wholly unacceptable, was not approved or endorsed by the company and was removed as soon as it was brought to our attention.

    Source excerpt

    • PureGym have apologised after one of its branches advertised a workout named '12 Years Of Slave' to mark Black History Month.
    • PureGym in Luton and Dunstable said the ad – which was purportedly meant to celebrate Black History Month – was “wholly unacceptable” and “not approved or endorsed” by the company.
    • The operator of a popular gym chain in the UK has apologised for a controversial social media post that compared a new fitness routine to slavery.
    Source