PRIME controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2024
Olympic trademark lawsuit
The U.S. Olympic and Paralympic Committee alleged that PRIME advertising used protected Olympic wording and symbols without authorization.
2024
Latvian labeling compliance issue
Latvian authorities suspended imports because of discrepancies between the Latvian-language label and the English-language product label.
2023
Caffeine and youth-safety controversy
Prime Energy's caffeine concentration led to school bans, retail restrictions, and regulatory intervention in several countries. Critics argued that the product's visibility among children and teenagers created a public-health concern.
2023
PFAS lawsuit
A California plaintiff alleged that independent testing detected PFAS in several Prime Hydration flavors and that the alleged presence was not disclosed. The company disputed the interpretation of the findings.
2023
Bosnia and Herzegovina labeling action
Authorities prohibited the import of a shipment of Ice Pop Hydration after reported discrepancies in nutrition labeling.