Prime Directive AI
AI research and engineering studio based in London.
Last updated September 2, 2026
Overview
Prime Directive AI is a London research and engineering studio. It combines AI engineering, economic research and communications expertise into relatable information and shareable campaigns. It is known for building The Guinndex, The Gas Index and The World Cup Index.
History
Prime Directive AI is a London research and engineering studio. It uses AI to run consumer research that would otherwise be too slow or too expensive to attempt, such as voice agents that phone thousands of pubs and petrol stations. The studio publishes findings openly with the method attached. It has built The Guinndex, The Gas Index and The World Cup Index. The founder is Matt Cortland, who previously co-founded The Cauldron.
Products and positioning
Flagship businesses
- The Guinndex
- The Gas Index
- The World Cup Index
Sources
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