PrettyLittleThing controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
PrettyLittleThing faces backlash over 9/11 tribute post
Public backlash
PrettyLittleThing faced criticism from social media users for using its brand colors and font on an image shared as a tribute to victims of the 9/11 attacks. The article also reports that some users defended the post.
Source excerpt
The former love Island star turned creative director, 22, and the online fashion brand took to Instagram and Twitter on Saturday to share an image of the Twin Towers on the 20th anniversary of the tragedy, alongside the words 'Never Forget 09.11.01'.
social media users hit out at them for using PrettyLittleThing's brand colour and font over the image
2020
Leicester garment-supply-chain controversy
Investigations into alleged poor working conditions, underpayment and labor-practice failures in parts of Leicester's garment industry led to scrutiny of Boohoo Group and portfolio brands including PrettyLittleThing. The episode prompted an independent review, governance criticism and commitments concerning supplier oversight and remediation.