争议事件

来源摘录

• KFC "used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law", the state-affiliated CCA said in a statement.

• A top Chinese consumer group has called for a boycott of a KFC meal promotion, saying it encourages food waste.

• KFC launched the promotion last week with Pop Mart, a Chinese toy maker known for its mystery boxes.

来源摘录

• KFC is under scrutiny in China over the popularity of an anniversary promotion that allowed customers to collect limited-edition toys with their meals,

• The fried chicken chain partnered with Chinese toy maker Pop Mart to give away Dimoo toy dolls with select KFC orders in celebration of the brand's 35th anniversary of its first restaurant in China.

• "KFC, as a food operator, uses the limited-edition blind box sales method to induce and condone consumers' irrational and excessive purchase of food packages," the organization wrote, which is "contrary to public order, good customs and the spirit of the law."

品牌回应

• 否认 — 泡泡玛特

  不过，对于消费者的质疑，泡泡玛特方面予以否认。

来源摘录

• 不过，对于消费者的质疑，泡泡玛特方面予以否认。

• 在某社交平台上，和谷先生遭遇类似的消费者还有不少，他们自发组织了维权群，群里有30多位成员，各自晒出了通过泡泡玛特微信小程序付款的截图，均为全包，付款额度数千元不等，其中一位消费者一次性最高消费近万元。

• 谷先生认为这样的情况涉嫌诱导消费。