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Patagonia

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Patagonia sues OC Media over Petrogonia apparel

    Lawsuit filed

    Patagonia filed a lawsuit against OC Media, alleging trademark and copyright infringement in connection with OC Media's Petrogonia apparel line. According to the source, the complaint claims that the Petrogonia logo and lettering mimic Patagonia's marks. The source presents these as allegations made in the complaint rather than as findings by a court. No further details on parties, dates, amounts, or outcomes are provided in the available material.

    Patagonia filed suit against OC Media, alleging trademark and copyright infringement over its Petrogonia apparel, whose logo and lettering allegedly mimic Patagonia's marks. The source describes allegations in the complaint, not a court finding.

    Source excerpt

    • Patagonia Inc., an outdoor apparel company known for its commitment to conservation efforts, filed suit on Monday against a Colorado-based retailer for trademark and copyright infringement
    • Patagonia alleges that OC Media LLC is selling apparel with a logo that closely mimics Patagonia's mountain silhouette logo.
    • It requests that the court prohibit OC Media from selling the “Petrogonia” products, while also asking for compensation for unspecified damages and lost profits.
    Source

  2. 2020

    Patagonia pauses Facebook advertising amid boycott

    Public backlash

    In June 2020, amid calls for a social-media advertising boycott, several brands paused their advertising. Unilever announced that it would pause advertising for the rest of the year, and Ben & Jerry's, Patagonia and The North Face said they would pause Facebook advertising. The campaign pressed Facebook to address hate speech and other harmful content. Patagonia was among the brands that joined this pause in Facebook advertising.

    Stated objective. Press social-media platforms to address hate speech and other harmful content.

    Source excerpt

    • 联合利华考虑到11月举行美国总统大选，甚至宣布在今年之内暂停投放广告。
    • 联合利华旗下品牌、冰激淋制造商Ben & Jerry's和服装公司Patagonia、North Face都成为最初一批的响应者，表示将暂停在Facebook上发布广告。
    • 越来越多的商业巨头对社交平台Facebook（脸书）和Twitter（推特）施加压力，要求其停止仇恨评论、宣传、垃圾邮件和假新闻。
    Source