Recent events
Recent events tied to this brand in public sources.
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2026
Orangetheory Fitness announces OTconnect for Apple Watch
Orangetheory Fitness announced the U.S. launch of OTconnect for Apple Watch at participating studios, planned to begin October 23, 2026. The integration will let members use their Apple Watch to access workout performance data during and after class for a one-time $99 connection fee.
2021
L5 Fitness acquires 112 Orangetheory studios
Level 5 Capital Partners announced that its franchisee platform, L5 Fitness, had acquired 112 owned and sub-franchised Orangetheory studios across Michigan, Illinois, Utah and Missouri.
2021
Empire acquires 11 Orangetheory studios and area development rights
Empire Portfolio Group announced that it had acquired 11 Orangetheory Fitness studios and area development rights in Northern Virginia and Washington, D.C.
2021
Empire Portfolio Group acquires four Orangetheory Fitness studios
Empire Portfolio Group announced that it acquired four Orangetheory Fitness studios in Fairfield, Norwalk, Westport, and Shelton, Connecticut.
2021
Orangetheory Live launches in Canada
Orangetheory Fitness launched its Orangetheory Live interactive virtual coaching platform in Canada; the company said more than 100 Canadian studios were offering it.
2020
Apple launches Apple Watch Connected gym program
Apple launched its Apple Watch Connected program, requiring participating gyms to meet requirements including compatible iPhone and Apple Watch apps, Apple Pay acceptance, and rewards for Apple Watch owners. Basecamp Fitness, Crunch Fitness, Orange Theory, and YMCA had signed up.
2020
Apple launches Apple Watch Connected gym program
Apple rolled out Apple Watch Connected, an initiative partnering with qualifying gyms to let users earn rewards for meeting workout criteria tracked with Apple Watches and to support buying and class scheduling. The program debuted at select locations of Basecamp, Crunch Fitness, Orange Theory, and YMCA.
2020
Orangetheory expands into the northeastern United States through franchisee acquisitions
Honors Holdings, an Orangetheory Fitness franchisee, announced its expansion into the northeastern United States through recent acquisitions that included 12 corporate-owned studios, development rights in Massachusetts and Rhode Island, and more than 20 subfranchised locations.
2019
Orangetheory launches OTbeatLink fitness tracker
Orangetheory launched OTbeatLink, a device that attaches to an Apple Watch and syncs class heart-rate data to a live leaderboard in Orangetheory classes.