{
  "schemaVersion": "1.4.0",
  "language": "en",
  "slug": "oppo",
  "brandKey": "oppo",
  "canonicalName": "OPPO",
  "canonicalUrl": "https://worldbrand.ai/brand-wiki/oppo",
  "jsonUrl": "https://worldbrand.ai/brand-wiki/oppo/json",
  "markdownUrl": "https://worldbrand.ai/brand-wiki/oppo/md",
  "name": "OPPO",
  "oneLiner": "A major Chinese consumer-electronics brand specializing in smartphones, connected devices, audio products, and mobile imaging technology.",
  "summary": "OPPO is a privately held Chinese consumer-electronics and technology brand founded in 2004 by Tony Chen. The company is headquartered in Shenzhen, Guangdong, and developed from a China-based electronics business into a major international smartphone manufacturer. Its products include smartphones, wireless audio devices, smartwatches, power banks, chargers, and other connected hardware. OPPO is particularly associated with camera-focused smartphones, rapid charging, industrial design, and the ColorOS operating system.\n\nThe OPPO name was registered in China in 2001, before the brand was formally launched in 2004. The company began international product expansion with the OPPO X3 MP3 player in 2005 and subsequently built a presence across Asia, Europe, the Middle East, Africa, and other markets. Its retail-led expansion was especially significant in China and India, where the brand used extensive offline distribution and celebrity, sports, entertainment, and telecommunications partnerships to build awareness. By June 2016, OPPO was reported to have become China's largest smartphone manufacturer by sales, with devices available through more than 200,000 retail outlets.\n\nThe company's smartphone portfolio is organized principally around the Find, Reno, and A series. Find models generally represent the flagship and technology-leading tier, Reno products emphasize design, portrait photography, and upper-midrange performance, while A-series devices target broader mass-market segments. OPPO has also invested in charging systems, display technology, mobile photography, artificial intelligence, and telecommunications-related patents. Its VOOC and SuperVOOC charging technologies became important differentiators by combining high charging power with proprietary batteries, chargers, cables, and charging-control systems.\n\nOPPO's brand-building strategy has relied heavily on regional partnerships. It has sponsored or partnered with FC Barcelona, the Philippine Basketball Association, the India national cricket team, the French Open, Wimbledon, and Riot Games' League of Legends esports competitions. The company has also worked with entertainers and music groups in markets such as Thailand and Vietnam. These partnerships have helped position OPPO as a youthful, design-conscious, globally visible smartphone brand rather than solely as a hardware manufacturer.\n\nThe business has faced legal and regulatory challenges. Nokia pursued patent litigation against OPPO in several European jurisdictions, contributing to a 2022 German sales halt. OPPO's Indian subsidiary was also the subject of a major tax-evasion allegation and proposed financial penalty by Indian authorities. In Thailand, OPPO and sister-brand Realme faced public criticism in 2025 over the preinstallation of a loan application that users could disable but not remove; the companies said they would stop the practice. These incidents illustrate the regulatory, intellectual-property, and consumer-protection risks associated with OPPO's international operations.\n\nOPPO has also been connected with other smartphone brands, including OnePlus and Realme, although the precise corporate relationships and ownership structures have changed over time. In the consumer electronics market, OPPO Digital operated independently as an audio and video equipment division before discontinuing its disc-player business in major markets in 2018. OPPO remains an active global smart-device brand, competing with Samsung, Apple, Xiaomi, vivo, and other large manufacturers. Publicly cited industry estimates have placed it among the world's leading smartphone vendors, while patent activity and continued investment in imaging and charging indicate an ongoing emphasis on proprietary technology.",
  "aliases": [
    "欧珀",
    "oppo"
  ],
  "entityType": "corporate_brand",
  "l1Slug": "consumer-discretionary",
  "l1": "Consumer Discretionary",
  "l2Slug": "consumer-durables",
  "l2": "Consumer Durables & Apparel",
  "l3Slug": "household-durables",
  "l3": "Household Durables",
  "l4Slug": "consumer-electronics-brands",
  "l4": "Consumer Electronics Brands",
  "country": "China",
  "headquarters": "Shenzhen, Guangdong, China",
  "operatingMarkets": [
    "China",
    "India",
    "Southeast Asia",
    "South Asia",
    "Europe",
    "Middle East",
    "Africa",
    "Latin America",
    "More than 60 markets globally"
  ],
  "foundedYear": 2004,
  "founder": "Tony Chen",
  "website": "https://www.oppo.com",
  "websiteHost": "oppo.com",
  "parentCompany": null,
  "owner": null,
  "groupOrHouse": null,
  "listedStatus": "private",
  "ticker": null,
  "status": "active",
  "enrichmentStatus": "wiki_ok",
  "typicalProducts": [
    "Smartphones",
    "Wireless earbuds and headphones",
    "Smartwatches",
    "Power banks",
    "Chargers and charging accessories",
    "Mobile imaging technologies",
    "Smart and connected devices"
  ],
  "flagshipOfferings": [
    "Find series",
    "Reno series",
    "A series",
    "OPPO Watch",
    "VOOC and SuperVOOC charging",
    "ColorOS"
  ],
  "positioning": "A design-oriented, technology-led smartphone and smart-device brand spanning flagship, upper-midrange, and mass-market segments, with particular emphasis on mobile photography, fast charging, and youth-oriented lifestyle marketing.",
  "sameAs": [
    "https://www.oppo.com"
  ],
  "claimStatus": "unverified",
  "wikiVerified": false,
  "updatedAt": "2026-11-01T13:06:39.411Z",
  "generatedAt": "2026-10-09T13:50:44.136Z",
  "executives": [
    {
      "name": "Tony Chen",
      "title": "Founder",
      "isCurrent": false,
      "startYear": 2004,
      "endYear": null
    }
  ],
  "news": [
    {
      "headline": "OPPO and Realme respond to criticism over preinstalled loan application in Thailand",
      "year": 2025,
      "summary": "Following public criticism, the companies said they would stop preinstalling an allegedly illegal loan application on phones sold in Thailand.",
      "tags": [
        "scandal",
        "regulation"
      ],
      "isScandal": true,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "Preinstalled loan application controversy in Thailand",
      "year": 2025,
      "summary": "OPPO and Realme faced public criticism after phones sold in Thailand were reported to include an allegedly illegal loan application that could be disabled but not uninstalled. The companies said they would stop the practice.",
      "tags": [
        "scandal"
      ],
      "isScandal": true,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "Indian authorities announce tax-evasion penalty against OPPO subsidiary",
      "year": 2022,
      "summary": "The Indian government announced a proposed penalty of 43.8 billion rupees against OPPO's local subsidiary over alleged tax evasion.",
      "tags": [
        "regulation",
        "scandal"
      ],
      "isScandal": true,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "Indian tax-evasion allegations",
      "year": 2022,
      "summary": "Indian authorities announced a penalty of 43.8 billion rupees against OPPO's local subsidiary over alleged tax evasion. The figure was reported as approximately 550 million U.S. dollars at the time, but this dossier does not treat it as a verified final financial outcome.",
      "tags": [
        "scandal"
      ],
      "isScandal": true,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "Nokia files patent complaints against OPPO",
      "year": 2021,
      "summary": "Nokia filed patent infringement complaints against OPPO concerning standard-essential and non-standard-essential patents. OPPO criticized Nokia's actions and accused Nokia of dishonouring patent licensing under FRAND terms. The report does not state that a court reached a determination on the matter.",
      "tags": [
        "scandal"
      ],
      "isScandal": true,
      "sourceUrl": "https://glamsham.com/technology/nokia-sues-oppo-over-patent-infringement-brand-hits-back/"
    },
    {
      "headline": "Sharp files patent lawsuit against OPPO Japan",
      "year": 2020,
      "summary": "Sharp filed a patent-infringement damages lawsuit against OPPO Japan in the Tokyo District Court. Sharp alleges that OPPO and OPPO Japan infringed several LTE patents related to communications technology used in smartphones. The supplied article reports no ruling in the case.",
      "tags": [
        "scandal"
      ],
      "isScandal": true,
      "sourceUrl": "https://tech.sina.com.cn/roll/2020-03-10/doc-iimxxstf7857417.shtml"
    },
    {
      "headline": "BSS becomes an OPPO Asia-Pacific brand ambassador",
      "year": 2024,
      "summary": "OPPO introduced the South Korean group SEVENTEEN subunit BSS as regional ambassadors and promoted the Reno 11F.",
      "tags": [
        "campaign"
      ],
      "isScandal": false,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "OPPO and Hasselblad expand mobile-imaging collaboration",
      "year": 2023,
      "summary": "At Paris Photo, OPPO and Hasselblad presented their collaboration on the next generation of HyperTone camera systems for future Find-series smartphones.",
      "tags": [
        "product_generation",
        "product_launch"
      ],
      "isScandal": false,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "Nokia pursues patent litigation against OPPO",
      "year": 2022,
      "summary": "Nokia accused OPPO of using telecommunications patents without paying licensing fees. Litigation contributed to a German court order halting sales of OPPO smartphones.",
      "tags": [
        "lawsuit"
      ],
      "isScandal": false,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "German court halts sales of OPPO smartphones",
      "year": 2022,
      "summary": "A German court stopped sales of OPPO smartphones in the country amid the patent dispute with Nokia.",
      "tags": [
        "lawsuit",
        "regulation"
      ],
      "isScandal": false,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "OPPO Digital discontinues disc-player business in major markets",
      "year": 2018,
      "summary": "OPPO Digital announced that it would stop developing and manufacturing new disc players in major markets and focus more heavily on mobile devices.",
      "tags": [
        "other"
      ],
      "isScandal": false,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "headline": "OPPO becomes China's largest smartphone manufacturer by reported sales",
      "year": 2016,
      "summary": "OPPO was reported to have overtaken competitors in China by smartphone sales, supported by a large offline retail network.",
      "tags": [
        "other"
      ],
      "isScandal": false,
      "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
    }
  ],
  "encyclopedia": {
    "history": "OPPO's name was registered in China in 2001, and the brand was launched in 2004 by Tony Chen in Dongguan, Guangdong. It initially operated in the broader consumer-electronics field rather than being limited to smartphones. Its first internationally introduced device was the OPPO X3 MP3 player in 2005. The company then expanded its product range and geographic footprint, eventually entering more than 50 countries and developing a substantial presence in Asian, European, Middle Eastern, and African markets.\n\nOPPO's growth was driven by a combination of retail distribution, product design, regional marketing, and technical differentiation. In China, the company expanded through a large network of physical retail outlets, allowing it to compete beyond the online-focused channels used by some rivals. By June 2016, OPPO was reported as China's leading smartphone manufacturer by sales, with products available through more than 200,000 retail outlets. Internationally, the brand used local celebrities, entertainment programs, sports sponsorships, and operator relationships to adapt its marketing to individual markets.\n\nSmartphones gradually became the center of the business. The Find family served as a flagship platform for advanced displays, cameras, processors, and industrial design, while the Reno family developed a strong identity around portrait photography and stylish upper-midrange devices. The A series broadened the brand's reach through more affordable phones. OPPO also developed ColorOS, its Android-based software interface, and invested in research relating to cameras, displays, charging, artificial intelligence, and connectivity.\n\nFast charging became one of OPPO's most visible technological signatures. The company introduced VOOC in 2014, followed by successive versions and the higher-power SuperVOOC system. These technologies used proprietary charging architectures and compatible accessories to increase charging speed while managing battery and thermal behavior. OPPO's charging work also influenced products marketed under related brands, including OnePlus and Realme, although branding and corporate arrangements varied by product and period.\n\nThe company diversified into audio and wearable products. OPPO Digital, an independently operated division, developed audio and video equipment, including disc players and headphone amplification products. In 2018, OPPO Digital announced that it would discontinue its disc-player business in major markets and concentrate on mobile devices. OPPO later introduced its first smartwatch, the OPPO Watch, in China in March 2020, followed by subsequent Watch generations. Wireless audio, power banks, chargers, and other smart devices became part of the wider ecosystem.\n\nOPPO's international profile was reinforced by partnerships with FC Barcelona, the Philippine Basketball Association, the India national cricket team, the French Open, Wimbledon, and Riot Games' League of Legends esports competitions. It also used music and television partnerships in Thailand and Vietnam. These activities supported a positioning built around youth culture, creativity, sports, photography, and premium-looking consumer technology.\n\nThe brand's international expansion also brought legal and regulatory exposure. Nokia filed patent litigation against OPPO in 2022, alleging unauthorized use of patented telecommunications technology; a German court subsequently halted sales of OPPO smartphones in that market. In India, authorities announced a substantial penalty against OPPO's local subsidiary over alleged tax evasion. In Thailand in 2025, OPPO and Realme faced criticism over a preinstalled loan application that could be disabled but not uninstalled, after which the companies announced that they would cease the practice.\n\nOPPO continues to compete globally with Apple, Samsung, Xiaomi, vivo, and other smartphone manufacturers. The company has emphasized mobile imaging through work with Hasselblad and its HyperTone camera systems, while continuing to develop charging and smart-device technologies. Industry estimates cited in public references place OPPO among the world's largest smartphone brands, although market position varies by year, geography, and measurement methodology.",
    "milestones": [
      {
        "year": 2001,
        "title": "OPPO name registered in China",
        "summary": "The OPPO brand name was registered in China before the company formally launched the brand.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2004,
        "title": "OPPO brand launched",
        "summary": "Tony Chen launched OPPO in China, initially from Dongguan, Guangdong.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2005,
        "title": "First internationally introduced OPPO device",
        "summary": "The OPPO X3 MP3 player became the company's first device introduced internationally.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2014,
        "title": "VOOC fast charging introduced",
        "summary": "OPPO unveiled VOOC, its proprietary fast-charging system for smartphones.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2016,
        "title": "OPPO reported as China's leading smartphone manufacturer",
        "summary": "The brand was reported to have become China's largest smartphone manufacturer by sales.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2020,
        "title": "First OPPO Watch launched",
        "summary": "OPPO introduced its first smartwatch in the Chinese domestic market.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2022,
        "title": "240W SuperVOOC demonstrated",
        "summary": "OPPO announced a 240-watt version of SuperVOOC charging at Mobile World Congress.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2023,
        "title": "HyperTone and Hasselblad imaging collaboration announced",
        "summary": "OPPO and Hasselblad presented plans for next-generation HyperTone camera systems intended for future Find smartphones.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      }
    ],
    "products": [
      {
        "name": "Find series",
        "category": "Flagship smartphones",
        "description": "OPPO's flagship smartphone family, used to introduce advanced camera systems, displays, processors, design treatments, and charging technologies. Find devices are positioned at the premium end of the OPPO portfolio and have served as an important platform for the company's mobile-imaging work, including its Hasselblad collaboration and HyperTone camera development.",
        "launchedYear": null,
        "status": "active"
      },
      {
        "name": "Reno series",
        "category": "Upper-midrange smartphones",
        "description": "The Reno family combines fashion-oriented industrial design with an emphasis on portrait photography, camera software, display quality, and everyday performance. It occupies the upper-midrange portion of OPPO's smartphone range and is frequently used in regional ambassador and entertainment campaigns.",
        "launchedYear": null,
        "status": "active"
      },
      {
        "name": "A series",
        "category": "Mass-market smartphones",
        "description": "The A series provides more accessible OPPO smartphones for broad consumer segments. Models typically prioritize battery life, practical camera features, large displays, and price-conscious configurations, helping OPPO compete through carrier and offline retail channels in emerging and established markets.",
        "launchedYear": null,
        "status": "active"
      },
      {
        "name": "OPPO Watch",
        "category": "Smartwatches",
        "description": "OPPO's smartwatch line began with the OPPO Watch in 2020 and was followed by Watch 2, Watch 3 Pro, and Watch 4 Pro generations. The products extend the brand's smartphone ecosystem into wearable hardware and combine notifications, health-related functions, communications, and app-based features.",
        "launchedYear": 2020,
        "status": "active"
      },
      {
        "name": "VOOC and SuperVOOC",
        "category": "Charging technology and accessories",
        "description": "VOOC is OPPO's proprietary fast-charging platform. It has evolved through multiple generations, including SuperVOOC variants with substantially higher power levels. The system relies on compatible phones, chargers, cables, batteries, and charging-control components, and has become one of OPPO's principal technical brand signatures.",
        "launchedYear": 2014,
        "status": "active"
      },
      {
        "name": "HA-2 and HA-2SE",
        "category": "Portable audio amplifiers and DACs",
        "description": "The HA-2 was a portable headphone amplifier and digital-to-analog converter with an integrated battery pack and leather-style casing. The HA-2SE, introduced in 2016, updated the DAC component while retaining the general design and function of the original device.",
        "launchedYear": 2015,
        "status": "discontinued"
      }
    ],
    "campaigns": [
      {
        "year": 2010,
        "name": "Follow Your Soul Thailand launch partnership",
        "markets": [
          "Thailand"
        ],
        "summary": "The South Korean group 2PM prepared the promotional song \"Follow Your Soul\" for an OPPO brand launch campaign in Thailand.",
        "outcome": "Supported OPPO's regional entertainment-led brand introduction.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2015,
        "name": "FC Barcelona sponsorship",
        "markets": [
          "Global"
        ],
        "summary": "OPPO signed a sponsorship agreement with FC Barcelona, linking the smartphone brand to one of the world's most visible football clubs.",
        "outcome": "Expanded international sports visibility and premium brand associations.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2016,
        "name": "Philippine Basketball Association partnership",
        "markets": [
          "Philippines"
        ],
        "summary": "OPPO became the official smartphone partner of the Philippine Basketball Association beginning with the 2016 Commissioner's Cup.",
        "outcome": "Strengthened local sports marketing and consumer awareness.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2017,
        "name": "India national cricket team sponsorship",
        "markets": [
          "India"
        ],
        "summary": "OPPO won the sponsorship bid for the India national cricket team, allowing its logo to appear on team kits from 2017 to 2019.",
        "outcome": "Connected the brand with one of India's most commercially important sports properties.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2019,
        "name": "French Open and Wimbledon partnerships",
        "markets": [
          "France",
          "United Kingdom",
          "Global"
        ],
        "summary": "OPPO became a sponsoring partner of the French Open and a five-year partner of Wimbledon, described as Wimbledon’s first official smartphone partnership.",
        "outcome": "Raised premium international visibility through tennis sponsorship.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2019,
        "name": "League of Legends esports partnership",
        "markets": [
          "Global"
        ],
        "summary": "Beginning with the 2019 World Championship, OPPO became the exclusive global smartphone partner of Riot Games' League of Legends esports tournament.",
        "outcome": "Targeted younger global audiences through gaming and esports.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2024,
        "name": "BSS Asia-Pacific ambassador campaign",
        "markets": [
          "Asia-Pacific"
        ],
        "summary": "OPPO introduced BSS, a subunit of SEVENTEEN, as brand ambassadors in Asia-Pacific and used the partnership to promote the Reno 11F.",
        "outcome": "Extended OPPO's music and youth-culture marketing in the region.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      }
    ],
    "scandals": [
      {
        "year": 2022,
        "title": "Indian tax-evasion allegations",
        "summary": "Indian authorities announced a penalty of 43.8 billion rupees against OPPO's local subsidiary over alleged tax evasion. The figure was reported as approximately 550 million U.S. dollars at the time, but this dossier does not treat it as a verified final financial outcome.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo",
        "sourceUrls": [
          "https://en.wikipedia.org/wiki/Oppo"
        ]
      },
      {
        "year": 2025,
        "title": "Preinstalled loan application controversy in Thailand",
        "summary": "OPPO and Realme faced public criticism after phones sold in Thailand were reported to include an allegedly illegal loan application that could be disabled but not uninstalled. The companies said they would stop the practice.",
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo",
        "sourceUrls": [
          "https://en.wikipedia.org/wiki/Oppo"
        ]
      },
      {
        "year": 2020,
        "title": "Sharp files patent lawsuit against OPPO Japan",
        "summary": "Sharp filed a patent-infringement damages lawsuit against OPPO Japan in the Tokyo District Court. Sharp alleges that OPPO and OPPO Japan infringed several LTE patents related to communications technology used in smartphones. The supplied article reports no ruling in the case.",
        "sourceUrl": "https://tech.sina.com.cn/roll/2020-03-10/doc-iimxxstf7857417.shtml",
        "sourceUrls": [
          "https://tech.sina.com.cn/roll/2020-03-10/doc-iimxxstf7857417.shtml"
        ]
      },
      {
        "year": 2021,
        "title": "Nokia files patent complaints against OPPO",
        "summary": "Nokia filed patent infringement complaints against OPPO concerning standard-essential and non-standard-essential patents. OPPO criticized Nokia's actions and accused Nokia of dishonouring patent licensing under FRAND terms. The report does not state that a court reached a determination on the matter.",
        "sourceUrl": "https://glamsham.com/technology/nokia-sues-oppo-over-patent-infringement-brand-hits-back/",
        "sourceUrls": [
          "https://glamsham.com/technology/nokia-sues-oppo-over-patent-infringement-brand-hits-back/"
        ]
      }
    ],
    "decisions": [
      {
        "year": 2018,
        "type": "strategy",
        "title": "Focus OPPO Digital on mobile devices",
        "context": "OPPO Digital had developed disc players and other audio-video equipment, but the company was prioritizing the expanding mobile-device business.",
        "action": "OPPO Digital announced that it would discontinue its disc-player business in major markets and concentrate on mobile devices.",
        "aftermath": "The move narrowed the publicly visible product focus of the OPPO business toward smartphones and connected hardware.",
        "financials": null,
        "competitorReactions": [],
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2022,
        "type": "product_launch",
        "title": "Announce 240W SuperVOOC charging",
        "context": "OPPO was competing to differentiate smartphones through charging speed and battery technology.",
        "action": "At Mobile World Congress, OPPO announced a 240-watt SuperVOOC system advertised as capable of charging a 4,500 mAh battery in nine minutes under specified conditions.",
        "aftermath": "The technology reinforced OPPO's association with high-speed charging and was subsequently implemented in a Realme smartphone using proprietary charging hardware.",
        "financials": null,
        "competitorReactions": [],
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "year": 2023,
        "type": "generation_change",
        "title": "Develop next-generation HyperTone camera systems",
        "context": "OPPO sought to advance computational photography and create stronger differentiation for its flagship Find smartphones.",
        "action": "OPPO and Hasselblad announced work on the next generation of HyperTone camera systems, combining imaging hardware, computational photography, and aesthetic tuning.",
        "aftermath": "The collaboration was intended for future Find-series flagship devices and strengthened OPPO's premium imaging positioning.",
        "financials": null,
        "competitorReactions": [],
        "sourceUrl": "https://en.wikipedia.org/wiki/Oppo"
      }
    ],
    "sources": [
      {
        "title": "Oppo",
        "url": "https://en.wikipedia.org/wiki/Oppo"
      },
      {
        "title": "OPPO official website",
        "url": "https://www.oppo.com"
      }
    ],
    "needsReview": false
  },
  "sources": [
    {
      "title": "Oppo",
      "url": "https://en.wikipedia.org/wiki/Oppo"
    },
    {
      "title": "OPPO official website",
      "url": "https://www.oppo.com"
    },
    {
      "title": "Sharp files patent lawsuit against OPPO Japan",
      "url": "https://tech.sina.com.cn/roll/2020-03-10/doc-iimxxstf7857417.shtml"
    },
    {
      "title": "Nokia files patent complaints against OPPO",
      "url": "https://glamsham.com/technology/nokia-sues-oppo-over-patent-infringement-brand-hits-back/"
    },
    {
      "title": null,
      "url": "https://tech.sina.com.cn/roll/2020-04-13/doc-iirczymi6120900.shtml"
    },
    {
      "title": null,
      "url": "https://tech.sina.com.cn/2020-07-31/doc-iivhvpwx8419057.shtml"
    },
    {
      "title": null,
      "url": "https://tech.sina.com.cn/roll/2020-03-08/doc-iimxxstf7404590.shtml"
    },
    {
      "title": null,
      "url": "https://dcdv.zol.com.cn/739/7395397.html"
    },
    {
      "title": null,
      "url": "https://finance.sina.com.cn/tech/2020-12-17/doc-iiznezxs7459104.shtml"
    },
    {
      "title": null,
      "url": "https://tech.sina.com.cn/roll/2020-03-06/doc-iimxyqvz8369010.shtml"
    },
    {
      "title": null,
      "url": "https://zhongce.sina.com.cn/article/view/56840"
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      "title": "OPPO Find X2 series launches in India, prices start at ₹64,990 ($854)",
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    {
      "title": "OPPO India launches F19 Pro Series with 5G and OPPO Band Style - Technuter",
      "url": "https://technuter.com/breaking-news/oppo-india-launches-f19-pro-series-with-5g-and-oppo-band-style.html"
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    {
      "title": "OPPO India unveils limited edition Find X2 Pro inspired by brand Lamborghini",
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    {
      "title": "Oppo introduces ‘My Oppo App’ for its users to avail direct benefits",
      "url": "https://themobileindian.com/news/oppo-introduces-my-oppo-app-for-its-users-to-avail-direct-benefits-35893"
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    {
      "title": "OPPO introduces Air Glass, featuring creative Cicada Wing design and self-designed Spark Micro Projector",
      "url": "https://www.pulse.ng/story/oppo-introduces-air-glass-featuring-creative-cicada-wing-design-and-self-designed-2024081906233031286"
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    {
      "title": "OPPO Introduces Air Glass, Featuring Creative Cicada Wing Design and Self-designed Spark Micro Projector",
      "url": "https://punchng.com/oppo-introduces-air-glass-featuring-creative-cicada-wing-design-and-self-designed-spark-micro-projector/"
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    {
      "title": "OPPO Introduces Air Glass, Featuring Creative Cicada Wing Design and Self-designed Spark Micro Projector",
      "url": "https://www.ilonggotechblog.com/2022/01/oppo-introduces-air-glass-featuring-cicada-wing-design-and-spark-micro-projector.html"
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    {
      "title": "OPPO Introduces Air Glass, Featuring Creative Cicada Wing Design and Self-designed Spark Micro Projector - TechCabal",
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    {
      "title": "OPPO introduces Apple Watch competitor, OPPO Watch in China",
      "url": "https://pocketnow.com/oppo-introduces-apple-watch-competitor-oppo-watch-in-china/"
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    {
      "title": "OPPO introduces AR Glasses, to launch 5G CPE with Snapdragon X55, Smartwatches, Smart wireless headphones in Q1 2020",
      "url": "https://www.fonearena.com/blog/299950/oppo-ar-glasses-smart-wireless-headphones-5g-cpe-q1-202.html"
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      "title": "Oppo introduces exchange, discount offers ahead of Diwali",
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    {
      "title": "Oppo introduces flagship smartphones Find X2, Find X2 Pro",
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      "title": "Oppo introduces its in-house retractable camera technology based around the 50 MP Sony IMX766",
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      "title": "Oppo introduces new âslideâ concept phone with three hinges",
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    {
      "title": "OPPO introduces newly generated AR application CybeReal",
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    {
      "title": "Oppo introduces offers on its smartphones, resumes production at Greater Noida facility",
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    {
      "title": "Oppo introduces price cuts to its A5 (2020) and A9 (2020) smartphones in India",
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    {
      "title": "OPPO introduces Reno2 F in Nebula Green, Priced at Php19,990!",
      "url": "https://www.ilonggotechblog.com/2019/11/oppo-introduces-reno2-f-in-nebula-green.html"
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    {
      "title": "OPPO is again pushing the envelope by making SuperVOOC 2.0 available on Reno4 Pro.",
      "url": "https://www.phoneworld.com.pk/oppo-launches-reno4-series-oppo-enco-w51-and-oppo-watch-in-pakistan-sense-the-infinite-technology-with-empowering-features-that-reveal-clearly-the-best-you/"
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    {
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    {
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    {
      "title": "Oppo launches 'Find X3 Pro Mars Exploration Edition'",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-find-x3-pro-mars-exploration-edition/82675661"
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    {
      "title": "OPPO launches 'Reno7' New Year Edition in red velvet colour; Tiger logo on rear panel",
      "url": "https://www.freepressjournal.in/business/oppo-launches-reno7-new-year-edition-in-red-velvet-colour-tiger-logo-on-rear-panel"
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    {
      "title": "OPPO launches ‘The chronicles of Sharma-Verma’ digital campaign",
      "url": "https://indiantelevision.com/mam/oppo-launches-the-chronicles-of-sharma-verma-digital-campaign-210827/"
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    {
      "title": "OPPO launches 3 headphone models in Sri Lanka, embracing wireless audio revolution | Daily FT",
      "url": "https://www.ft.lk/it-telecom-tech/OPPO-launches-3-headphone-models-in-Sri-Lanka-embracing-wireless-audio-revolution/50-702341"
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    {
      "title": "Oppo launches 4GB RAM+128GB storage variant of A15s smartphone at Rs 12,490",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-4gm-ram128gb-storage-variant-of-a15s-smartphone-at-rs-12490/80705241"
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    {
      "title": "Oppo launches 4GB RAM+64GB storage variant of A51s smartphone at Rs 11,490",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-4gb-ram64gb-storage-variant-of-a51s-smartphone-at-rs-11490/79756437"
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    {
      "title": "Oppo launches 5G Oppo Ace2 smartphone",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-5g-oppo-ace2-smartphone/75139397"
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    {
      "title": "Oppo launches a special phone for gamers",
      "url": "https://menafn.com/1100022073/Oppo-launches-a-special-phone-for-gamers"
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    {
      "title": "OPPO launches A31 in India at starting price of Rs 11,490",
      "url": "https://archive.siasat.com/news/oppo-launches-a31-india-starting-price-rs-11490-1840343/"
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    {
      "title": "OPPO launches A31 with triple rear camera, price starts at Rs 11,490 - OrissaPOST",
      "url": "https://www.orissapost.com/oppo-launches-a31-with-triple-rear-camera-price-starts-at-rs-11490/"
    },
    {
      "title": "Oppo launches A31 with triple rear cameras, at price starting Rs 11,490",
      "url": "https://www.business-standard.com/article/technology/oppo-launches-a31-with-triple-rear-cameras-at-price-starting-rs-11-490-120022700911_1.html"
    },
    {
      "title": "Oppo Launches A33 The Most Affordable 90 Hz Display Smartphone",
      "url": "https://propakistani.pk/2020/09/29/oppo-launches-a33-the-most-affordable-90-hz-display-smartphone/"
    },
    {
      "title": "Oppo launches A5 2020 smartphone with O2",
      "url": "https://mobilenewscwp.co.uk/news/article/oppo-launches-a5-2020-smartphone-o2/"
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    {
      "title": "OPPO launches A53 smartphone with with triple rear cameras, 5000mAh battery - OrissaPOST",
      "url": "https://www.orissapost.com/oppo-launches-a53-smartphone-with-with-triple-rear-cameras-5000mah-battery/"
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    {
      "title": "Oppo launches A55 in India at starting price of ₹15,490. Check specs, other details | Mint",
      "url": "https://www.livemint.com/technology/gadgets/oppo-launches-a55-in-india-at-starting-price-of-rs-15-490-check-specs-other-details-11633074705432.html"
    },
    {
      "title": "Oppo launches A55 smartphone with 50MP AI triple camera from Rs 15,490",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-a55-smartphone-with-50mp-ai-triple-camera-from-rs-15490/86676456"
    },
    {
      "title": "OPPO launches affordable OPPO A93 smartphone with premium features in Nigeria",
      "url": "https://www.pulse.ng/story/oppo-launches-affordable-oppo-a93-smartphone-with-premium-features-in-nigeria-2024081800050381349"
    },
    {
      "title": "OPPO Launches All-New ColorOS 12 Operating System Globally",
      "url": "https://www.prnewswire.com/news-releases/oppo-launches-all-new-coloros-12-operating-system-globally-301397836.html"
    },
    {
      "title": "Oppo Launches an Entry Level Phone for Cheap",
      "url": "https://propakistani.pk/2020/04/20/oppo-launches-an-entry-level-phone-for-cheap/"
    },
    {
      "title": "Oppo Launches an F17 Pro Clone in Vietnam for Cheap",
      "url": "https://propakistani.pk/2020/10/01/oppo-launches-an-f17-pro-clone-in-vietnam-for-cheap/"
    },
    {
      "title": "Oppo launches Apple Watch rival in China",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-apple-watch-rival-in-china/74517589"
    },
    {
      "title": "OPPO launches budget smartphone A12 in India, price starts at Rs 9,990",
      "url": "https://www.business-standard.com/article/technology/oppo-launches-budget-smartphone-a12-in-india-price-starts-at-rs-9-990-120060800689_1.html"
    },
    {
      "title": "OPPO launches ColorOS 12 based on Android 12",
      "url": "https://us.acrofan.com/detail.php?number=542097"
    },
    {
      "title": "Oppo launches Detective Conan edition phone to attract anime lovers",
      "url": "http://global.chinadaily.com.cn/a/202107/29/WS61024109a310efa1bd665478.html"
    },
    {
      "title": "Oppo launches Enco W31 and Enco M31 wireless Bluetooth headphones in India",
      "url": "https://www.gsmarena.com/oppo_launches_enco_w31_and_enco_m31_wireless_bluetooth_headphones_in_india-news-43209.php"
    },
    {
      "title": "Oppo launches F17 Pro in Sri Lanka | Daily FT",
      "url": "https://www.ft.lk/it-telecom-tech/Oppo-launches-F17-Pro-in-Sri-Lanka/50-707517"
    },
    {
      "title": "Oppo launches F17 Pro with AMOLED screen, fast-charging battery: India price, specifications",
      "url": "https://www.indiatoday.in/technology/news/story/oppo-launches-f17-pro-with-amoled-screen-fast-charging-battery-india-price-specifications-1717927-2020-09-02"
    },
    {
      "title": "Oppo Launches F19 Pro in Pakistan - PhoneWorld",
      "url": "https://www.phoneworld.com.pk/oppo-launches-f19-pro-in-pakistan/"
    },
    {
      "title": "Oppo launches Find X10 Pro Max, Find X10, Pad Mini and Enco X4 in India",
      "url": "https://www.thehindu.com/sci-tech/technology/gadgets/oppo-launches-find-x10-pro-max-find-x10-pad-mini-and-enco-x4-in-india/article71611355.ece"
    },
    {
      "title": "Oppo launches Find X2 Pro flagship with 120Hz display, Snapdragon 865 SoC",
      "url": "https://www.business-standard.com/article/technology/oppo-launches-find-x2-pro-flagship-with-120hz-display-snapdragon-865-soc-120030601166_1.html"
    },
    {
      "title": "Oppo launches Find X2 series, its first 5G smartphone in India",
      "url": "https://www.thehindu.com/sci-tech/technology/gadgets/oppo-launches-find-x2-series-its-first-5g-smartphone-in-india/article31854271.ece"
    },
    {
      "title": "Oppo launches first premium smartphone in SA – Gadget",
      "url": "https://gadget.co.za/oppo-launches-first-premium-smartphone-in-sa/"
    },
    {
      "title": "OPPO launches free door-to-door delivery repair service in Metro Manila",
      "url": "https://www.ilonggotechblog.com/2021/01/oppo-launches-free-door-to-door-repair-service.html"
    },
    {
      "title": "Oppo launches India's most affordable 5G phone, A53s 5G for Rs 14,990 - BusinessToday",
      "url": "https://www.businesstoday.in/technology/story/oppo-launches-indias-most-affordable-5g-phone-a53s-5g-for-rs-14990-294490-2021-04-27"
    },
    {
      "title": "Oppo launches international Reno3 Pro model with a MediaTek processor and dual-selfie cam",
      "url": "https://www.androidpolice.com/2020/03/02/oppo-launches-international-reno3-pro-model-with-a-mediatek-processor-and-dual-selfie-cam/"
    },
    {
      "title": "OPPO Launches its all new A95 Smartphone with a Remarkable Design",
      "url": "https://www.phoneworld.com.pk/oppo-launches-its-all-new-a95-smartphone-with-a-remarkable-design/"
    },
    {
      "title": "OPPO launches its Reno5 Pro 5G smartphone and Enco X earphones - Technuter",
      "url": "https://technuter.com/breaking-news/oppo-launches-its-reno5-pro-5g-smartphone-and-enco-x-earphones.html"
    },
    {
      "title": "Oppo launches new mobile case that packs UWB tech used in iPhones, AirTags - BusinessToday",
      "url": "https://www.businesstoday.in/technology/story/oppo-launches-new-mobile-case-that-packs-uwb-tech-used-in-iphones-airtags-295799-2021-05-14"
    },
    {
      "title": "Oppo launches new smartphone with fast charging feature, ropes in ‘Vroom’ Dhawan to build suspense",
      "url": "https://www.afaqs.com/news/advertising/oppo-launches-new-smartphone-with-fast-charging-feature-ropes-in-vroom-dhawan-to-build-suspense"
    },
    {
      "title": "Oppo launches new storage variant of F15 smartphone at Rs 16,990",
      "url": "https://telecom.economictimes.indiatimes.com/news/oppo-launches-new-storage-variant-of-f15-smartphone-at-rs-16990/77142809"
    },
    {
      "title": "OPPO launches online store in South Africa to expand direct sales",
      "url": "https://sundayworld.co.za/technology/oppo-launches-online-store-in-south-africa-to-expand-direct-sales/"
    },
    {
      "title": "OPPO Launches OPPO A53: Feel the Speed with OPPO’s Faster and Smoother A53 Smartphone - Press Releases | Daily Mirror",
      "url": "https://www.dailymirror.lk/press_releases/OPPO-Launches-OPPO-A53-Feel-the-Speed-with-OPPOs-Faster-and-Smoother-A53-Smartphone/335-197217"
    },
    {
      "title": "OPPO launches OPPO F17 Pro in Sri Lanka",
      "url": "https://island.lk/oppo-launches-oppo-f17-pro-in-sri-lanka/"
    },
    {
      "title": "Oppo launches R5 Gilded limited edition smartphone at Rs 29,990",
      "url": "https://economictimes.indiatimes.com/magazines/panache/oppo-launches-r5-gilded-limited-edition-smartphone-at-rs-29990/articleshow/46300692.cms"
    },
    {
      "title": "Oppo launches Reno 4, Reno 4 Pro with triple cameras, 5G: check prices, features - BusinessToday",
      "url": "https://www.businesstoday.in/technology/launch/story/oppo-launches-reno-4-reno-4-pro-with-triple-cameras-5g-check-prices-features-260404-2020-06-06"
    },
    {
      "title": "Oppo Launches Reno A With an In-Display Fingerprint Reader for $330",
      "url": "https://propakistani.pk/2019/10/10/oppo-launches-reno-a-with-an-in-display-fingerprint-reader-for-330/"
    },
    {
      "title": "OPPO launches Reno16 series in Kenya with prices from Sh69,999",
      "url": "https://kenya-today.com/report-oppo-launches-reno16-series-in-kenya-with-prices-from-sh69999-17787/"
    },
    {
      "title": "Oppo launches Reno2 F phone with innovative photography technologies",
      "url": "https://www.tuko.co.ke/327241-oppo-launches-reno2-f-phone-innovative-photography-technologies.html"
    },
    {
      "title": "OPPO launches Reno4 Pro & OPPO Watch Series in India - Technuter",
      "url": "https://technuter.com/breaking-news/oppo-launches-reno4-pro-oppo-watch-series-in-india.html"
    },
    {
      "title": "OPPO Launches Reno4 Smartphone in the Philippines | Pinoy Techno Guide",
      "url": "https://www.pinoytechnoguide.com/2020/08/oppo-launches-reno4-smartphone.html"
    },
    {
      "title": "OPPO launches Reno5 series: Here is a quick look - TheCable Lifestyle",
      "url": "https://lifestyle.thecable.ng/oppo-launches-reno5-series-here-is-a-quick-look/"
    },
    {
      "title": "OPPO launches the OPPO A52, and the W11 Earbuds in Kenya - tech-ish",
      "url": "https://tech-ish.com/2020/07/02/oppo-a52-w11-earbuds/"
    },
    {
      "title": "OPPO launches the Reno 2F smartphone in Kenya - IT News Africa - African Business Technology News",
      "url": "https://www.itnewsafrica.com/top-stories/oppo-launches-the-reno-2f-smartphone-in-kenya/"
    },
    {
      "title": "OPPO launches three variants of the A54 smartphone in India",
      "url": "https://www.indulgexpress.com/gadgets/2021/apr/20/oppo-launches-three-variants-of-thea54-smartphone-inindia-33130.html"
    },
    {
      "title": "OPPO launches trial rollout of ColorOS 7 on flagship devices - OrissaPOST",
      "url": "https://www.orissapost.com/oppo-launches-trial-rollout-of-coloros-7-on-flagship-devices/"
    },
    {
      "title": "Oppo Launches Vegan Leather-Wrapped Smartphone",
      "url": "https://vegnews.com/oppo-launches-vegan-leather-wrapped-smartphone"
    },
    {
      "title": null,
      "url": "https://www.citnews.com.cn/news/202006/113530.html"
    },
    {
      "title": "OPPO offers Reno3 Pro at an attractive price of INR 27,990 along with amazing offers - Technuter",
      "url": "https://technuter.com/breaking-news/oppo-offers-reno3-pro-at-an-attractive-price-of-inr-27990-along-with-amazing-offers.html"
    },
    {
      "title": "OPPO Officially Launches the Global Version of ColorOS 12",
      "url": "https://us.acrofan.com/detail.php?number=544844"
    },
    {
      "title": "Oppo opens biggest Super Experience Store in the country",
      "url": "https://gadgetsmagazine.com.ph/technology/technology-news/oppo-opens-biggest-super-experience-store-in-the-country"
    },
    {
      "title": "OPPO opens first Super Flagship Store in Thailand",
      "url": "https://www.fonearena.com/blog/296031/oppo-super-flagship-store-thailand.html"
    },
    {
      "title": "Oppo opens largest experience store",
      "url": "https://gadgetsmagazine.com.ph/technology/technology-news/oppo-opens-largest-experience-store"
    },
    {
      "title": "OPPO Opens the Biggest OPPO Experience Store in the PH at General Santos City",
      "url": "https://www.ilonggotechblog.com/2019/11/oppo-opens-oppo-experience-store-in-sm-city-general-santos.html"
    },
    {
      "title": "Oppo Pakistan Launches F17 Pro",
      "url": "https://propakistani.pk/2020/10/13/oppo-pakistan-launches-f17-pro/"
    },
    {
      "title": "OPPO Pakistan unveils OPPO F17 Pro--China Economic Net",
      "url": "http://en.ce.cn/main/latest/202010/14/t20201014_35887270.shtml"
    },
    {
      "title": "Oppo partners with America Movil to explore Latin American market",
      "url": "https://usa.chinadaily.com.cn/a/202008/28/WS5f487481a310675eafc561e6.html"
    },
    {
      "title": "OPPO partners with IEEE to deepen international academic exchanges - Technuter",
      "url": "https://technuter.com/breaking-news/oppo-partners-with-ieee-to-deepen-international-academic-exchanges.html"
    },
    {
      "title": "Oppo partners with IIT Delhi to empower young talent in India",
      "url": "https://news.webindia123.com/news/Articles/Science/20211206/3868469.html"
    },
    {
      "title": "Oppo partners with IIT Delhi; to offer scholarships for shortlisted students",
      "url": "https://www.freepressjournal.in/business/oppo-partners-with-iit-delhi-to-offer-scholarships-for-shortlisted-students"
    },
    {
      "title": "OPPO Partners With Inspiring UAE Talent to Launch Find More Campaign",
      "url": "https://www.prnewswire.com/news-releases/oppo-partners-with-inspiring-uae-talent-to-launch-find-more-campaign-301108768.html"
    },
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