OpenX Technologies controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
OpenX reaches $2 million FTC settlement over data collection
Settlement
The FTC announced a $2 million settlement with OpenX over allegations that the company collected personal information from children under 13 without parental consent and obtained geolocation information from users who opted out of tracking. The settlement followed an FTC complaint; the allegations are not presented here as a court finding.
Company response
Remediation — OpenX
Going forward, OpenX said they have “reviewed and bolstered” their policies and procedures to fully comply with COPPA while engaging third-party auditors who specialize in data privacy to protect the company’s data handling processes.
Source excerpt
The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal information from children under 13 without parental consent.
The complaint filed by the Department of Justice on behalf of the FTC also accused the California-based company of securing geolocation information from users who specifically asked not to be tracked with the opt-out option.
Going forward, OpenX said they have “reviewed and bolstered” their policies and procedures to fully comply with COPPA while engaging third-party auditors who specialize in data privacy to protect the company’s data handling processes.