Ooredoo Tunisia
Tunisian telecommunications operator and Ooredoo Group subsidiary, formerly known as Tunisiana.
Last updated August 25, 2026
Overview
Ooredoo Tunisia is a private telecommunications operator serving the Tunisian market. The company was established in 2002 under the name Tunisiana with reported initial capital of 330 million Tunisian dinars. It began commercial operations on 27 December 2002 and developed a nationwide mobile network as its core business. The company is part of Ooredoo Group, the international telecommunications group whose portfolio includes operators in several markets across the Middle East, North Africa and Asia. During its first years, Tunisiana expanded rapidly. Within approximately six months of commencing commercial service, its mobile network reportedly reached 60% of Tunisia's population. Network coverage continued to broaden, reaching 99% of the population by 2005 according to the cited reference material. Subscriber growth was also substantial: the company had more than 2.5 million subscribers by June 2006 and later exceeded five million subscribers. The reference material describes the operator as having more than 7.5 million subscribers and as the largest operator in Tunisia, although the date and methodology for that subscriber figure are not specified. The operator broadened its technical offering beyond basic mobile voice and messaging. In early 2006, it introduced GPRS and EDGE services in Tunisia, enabling packet-data access and higher-speed mobile connectivity than earlier GSM data services. On 24 May 2012, the company obtained licenses to provide 3G mobile services and fixed telecommunications services. These authorizations marked an expansion from a primarily mobile operator into a broader communications provider, with mobile broadband, fixed connectivity and related internet services forming part of its portfolio. A major corporate transition occurred on 24 April 2014, when Tunisiana adopted the Ooredoo Tunisia name. The rebrand aligned the Tunisian business with the identity of its parent group and replaced the locally established Tunisiana brand in customer-facing communications. The change did not represent the creation of a new operator; rather, it was a group-wide branding and positioning step for the existing Tunisian telecommunications business. Ooredoo Tunisia's principal activities include mobile telecommunications, fixed-line services and broadband internet access. Its market role is based on network reach, a large domestic subscriber base and the ability to provide consumer and business connectivity services under the Ooredoo brand. The available reference material does not provide current revenue, profitability, capital structure, website information or a detailed breakdown of consumer and enterprise product names. It also does not establish a current subscriber count beyond the cited figure of more than 7.5 million. Accordingly, the company is best characterized here as an active Tunisian telecom operator with a nationwide mobile heritage and an expanded fixed and data-services footprint.
History
Ooredoo Tunisia was established in Tunisia on 11 May 2002 under the name Tunisiana, with reported capital of 330 million Tunisian dinars. It entered commercial operation on 27 December 2002 as a mobile telecommunications operator. The business expanded its network quickly: within about six months, mobile coverage reportedly reached 60% of the Tunisian population. By 2005, the cited reference stated that network coverage had reached 99% of the population. Subscriber acquisition was similarly rapid. Tunisiana had more than 2.5 million subscribers by 30 June 2006 and subsequently surpassed five million. The reference material later describes the business as serving more than 7.5 million subscribers and as Tunisia's largest operator, though it does not specify the date associated with that figure. These figures indicate the company's transformation from a new entrant into a large-scale national operator. The company introduced GPRS and EDGE mobile data services in early 2006. These technologies expanded the network beyond voice and text communication and provided customers with packet-data access. On 24 May 2012, Tunisiana secured licenses for 3G and fixed telecommunications services. The licenses enabled it to broaden its business into mobile broadband and fixed connectivity, adding to its established mobile network operations. On 24 April 2014, Tunisiana changed its name to Ooredoo Tunisia. The rebrand placed the Tunisian operation under the same identity used by its parent, Ooredoo Group. It was a continuation of the existing operator rather than a newly formed company. The Ooredoo Tunisia brand subsequently represented the group's Tunisian telecommunications activities, including mobile, fixed and broadband services. The company's documented executive history includes Youssef El Masri, who served as CEO from 26 November 2015 until 5 November 2019, followed by Mansour Rashid Al Khater from November 2019. The available material identifies Ooredoo Tunisia as an active private company and a subsidiary of Ooredoo Group. It does not provide sufficient information to document later network generations, detailed product tariffs, financial results, ownership percentages or a current corporate website.
- 2014Rebrand to Ooredoo Tunisia
The company changed its name from Tunisiana to Ooredoo Tunisia on 24 April 2014.
- 20123G and fixed-service licenses secured
Tunisiana obtained licenses to provide 3G mobile and fixed telecommunications services on 24 May 2012.
- 2006GPRS and EDGE introduced
The operator launched GPRS and EDGE mobile-data services in Tunisia in early 2006.
- 2005Network reaches 99% population coverage
The cited reference reported that the operator's network covered 99% of Tunisia's population by 2005.
- 2002Company established as Tunisiana
The operator was founded on 11 May 2002 in Tunisia with reported capital of 330 million Tunisian dinars.
- 2002Commercial operations begin
Tunisiana began commercial telecommunications operations on 27 December 2002.
Products and positioning
A mass-market Tunisian connectivity provider combining nationwide mobile communications with mobile data, fixed telecommunications and broadband services under the international Ooredoo brand.
Mobile telecommunicationsMobile communications2002
The company's foundational business is a nationwide mobile network providing cellular voice and messaging services. The network was launched when the business operated as Tunisiana and expanded rapidly after commercial operations began in December 2002. The available reference describes broad population coverage and a subscriber base of more than 7.5 million, but does not provide a current tariff or plan catalogue.
GPRS and EDGEMobile data2006
Ooredoo Tunisia's predecessor brand introduced GPRS and EDGE in early 2006. These packet-data technologies extended the mobile network beyond voice and SMS, supporting early forms of mobile internet and data connectivity. The reference material records the launch but does not indicate whether these legacy technologies remain commercially available.
3G mobile servicesMobile broadband2012
Following licenses obtained in May 2012, the operator expanded into third-generation mobile services. The authorization enabled higher-capacity mobile data connectivity than earlier GSM-era services and supported the company's broader role as an internet and communications provider. Specific plans, speeds and current availability are not documented in the supplied sources.
Fixed telecommunications and broadbandFixed connectivity2012
The company received authorization to provide fixed services in 2012, extending its scope beyond mobile communications. This category includes fixed-line telecommunications and broadband internet connectivity, although the supplied material does not identify specific access technologies, consumer packages or enterprise products.
Flagship businesses
- Nationwide mobile telecommunications
- Mobile broadband and data connectivity
- Fixed telecommunications and broadband services
Brand decisions
- 2014Corporate rebrand from Tunisiana to Ooredoo TunisiaStrategy
Ooredoo Group used a common international identity across its operating companies.
What changed. Tunisiana changed its name to Ooredoo Tunisia on 24 April 2014.
Aftermath. The Tunisian operator became aligned with the Ooredoo Group brand while continuing its existing telecommunications activities.
- 2012Expansion into 3G and fixed telecommunicationsStrategy
Tunisiana had established itself primarily as a mobile operator and sought to broaden its communications capabilities.
What changed. The company secured licenses on 24 May 2012 to provide 3G mobile and fixed telecommunications services.
Aftermath. The authorizations expanded the operator's potential portfolio into mobile broadband, fixed connectivity and broadband internet services. Specific commercial outcomes are not stated in the source.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Mansour Rashid Al Khater | Chief Executive Officer | 2019– |
| Youssef El Masri | Chief Executive Officerformer | 2015–2019 |
Recent events
- 2019Mansour Rashid Al Khater becomes chief executive
Mansour Rashid Al Khater became CEO after Youssef El Masri's tenure.
Leadership change - 2014Tunisiana adopts the Ooredoo Tunisia name
The Tunisian operator completed its corporate rebrand from Tunisiana to Ooredoo Tunisia, aligning its market identity with Ooredoo Group.
Other - 2012Tunisiana secures licenses for 3G and fixed services
The operator obtained authorizations to provide third-generation mobile services and fixed telecommunications services in Tunisia.
Product launchRegulation
Sources
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