Old Gold controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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1950
Advertising minimized emerging evidence about smoking risks
Some Old Gold advertising used jokes and Halloween-themed messaging to reject or trivialize medical warnings about smoking and lung cancer. The material formed part of the broader tobacco industry's defensive response to public-health research.
1942
FTC complaint over unsupported health-related advertising claims
The Federal Trade Commission challenged Lorillard after Old Gold advertising claimed that the cigarettes contained less nicotine and throat-irritating tar and resins than other leading brands. The claims were considered unsubstantiated and misleading.