Nuxe

Laboratoire Nuxe (NUXE) is a renowned French natural plant-based skincare brand founded by Aliza Jabès in 1990. Combining botanical science with sensory pleasure, the brand offers facial care, body care, and fragrances. Its iconic products include Huile Prodigieuse and the Nuxuriance anti-aging line. NUXE is sold in many markets worldwide, known for natural ingredients and elegant French style.

Nuxe was established in France in 1990 by Aliza Jabès. From its origin, the brand developed around a combination of phytotherapy and aromatherapy, using plant-derived inspiration and aromatic experience as central parts of its cosmetic identity. This placed Nuxe within a French tradition of pharmacy-adjacent and botanical beauty, while allowing it to pursue a more sensorial and lifestyle-oriented presentation than purely clinical skincare brands. The brand's growth has been closely connected with the development of multifunctional and ritual-oriented products. Huile Prodigieuse became the defining example of this approach: a dry oil positioned for use on the face, body and hair, offering convenience while also reinforcing Nuxe's emphasis on fragrance and tactile pleasure. The product helped establish an identifiable brand code around oils, nourishment and a distinctly French beauty experience. Nuxe subsequently broadened its portfolio beyond oils. Facial-care lines such as Crème Fraîche de Beauté address hydration and skin comfort, while Rêve de Miel is associated with nourishing and soothing care inspired by honey. The wider assortment includes facial treatments, body products, cleansing, anti-ageing and sun-care categories. This expansion allowed the brand to serve multiple skincare needs without abandoning its botanical and sensorial positioning. As the company developed, Nuxe became known in France and in international markets. Its distribution model includes direct digital commerce and external beauty and pharmacy channels, with availability and retail structure differing by country. The brand's official presentation continues to organize its offer around face and body care, anti-ageing and related beauty products. Nuxe's historical significance within beauty branding lies less in a single technical innovation than in its synthesis of several propositions: natural-inspired ingredients, French cosmetic expertise, recognizable fragrance, premium presentation and everyday usability. It helped make botanical skincare feel both efficacious and indulgent. The available reference material does not provide a sufficiently documented chronology of ownership changes, acquisitions, financial performance, named campaigns or product launch dates, so those aspects are not expanded here.

1. 1990Nuxe is founded in France

   Aliza Jabès establishes Nuxe as a French beauty brand drawing on phytotherapy and aromatherapy.

   Source

Premium French botanical skincare focused on phytotherapy, aromatherapy, efficacy and sensorial pleasure.

• Huile ProdigieuseMultifunctional oil

  Nuxe's signature multifunctional dry oil, associated with use on the face, body and hair. It expresses the brand's core combination of botanical-inspired care, nourishing feel, fragrance and convenience, and is widely regarded as the product most strongly identified with Nuxe.

• Crème Fraîche de BeautéFacial skincare

  A facial-care family centered on hydration, comfort and replenishing skin care. The line represents Nuxe's approach to combining a treatment-oriented skincare proposition with pleasant textures and a sensorial application experience.

• Rêve de MielNourishing skincare and body care

  A honey-inspired family of nourishing and soothing products. Rêve de Miel extends Nuxe's botanical positioning into care designed for comfort and replenishment, with products spanning skincare and body-care needs.

1. Nuxe official website