Novig controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Some female athletes criticize Novig's 'Just Sports' ad
Public backlash
Novig's 'Just Sports' advertising campaign starring Sydney Sweeney drew backlash from some female athletes, who said the advertisement hurt progress on the perception of women in sports. Novig co-founder Jacob Fortinsky said the ad's purpose was not about representing female athletes and that the company has 'nothing to apologize for.'
Novig's 'Just Sports' ad campaign starring Sydney Sweeney drew backlash from some female athletes, who said the advertisement hurt progress on the perception of women in sports. Novig co-founder Jacob Fortinsky said the ad's purpose was not about representing female athletes and that the company has 'nothing to apologize for.'
Company response
Clarification — Novig
Source excerpt
"Ultimately, I think we have nothing to apologize for and are very proud of the work that we did," Fortinsky said of the ad.
How Sweeney relayed the platform's message drew backlash from some female athletes , who said that the advertisement hurt progress on the perception of women in sports.