Nouria Energy Group
Nouria Energy Corporation is a family-owned convenience store chain founded in 1989, headquartered in Worcester, Massachusetts.
Last updated September 2, 2026
Overview
Nouria Energy Corporation, founded in 1989 by Tony El-Nemr, is a family-owned convenience store chain headquartered in Worcester, Massachusetts. It operates 319 convenience stores and 90 car wash locations following its acquisition of Enmarket, and maintains a wholesale fuel distribution network across the Northeast.
History
Nouria Energy Corporation was founded in 1989 when Tony El-Nemr purchased an underperforming service station in Auburn, Massachusetts. The company has grown into one of the nation's leading convenience store chains, operating 319 convenience stores and 90 car wash locations following its acquisition of Enmarket. It maintains a wholesale fuel distribution network across the Northeast.
Products and positioning
Nouria Rewards
Loyalty program to save on favorites.
NouriaPay
Fuel payment app saving up to 15¢ per gallon.
Nouria's Kitchen
Offers handcrafted sandwiches, fresh pizza, and more.
Cup O'Joe
Brand new coffee blend.
Flagship businesses
- Nouria Rewards
- NouriaPay
- Nouria's Kitchen
- Cup O'Joe
Sources
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