Nivea controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2019
Reported homophobic remark and FCB account termination
FCB ended its long-standing NIVEA advertising relationship after reports that NIVEA rejected a proposed advertisement depicting two men touching and that an unnamed NIVEA-side participant said the brand did not do gay advertising. The report prompted criticism concerning LGBTQ+ representation and brand culture.
2011
My Silhouette slimming claims
The U.S. Federal Trade Commission alleged that NIVEA My Silhouette advertising falsely implied that regular application could significantly reduce body size. Beiersdorf agreed to pay $900,000 and accepted restrictions requiring scientific support for related health and body-size claims.
2011
World map criticized for omitting Israel
The Simon Wiesenthal Center criticized a NIVEA website world map that omitted Israel. The matter was reported as a geographic-representation and brand-communications controversy.