Recent events
Recent events tied to this brand in public sources.
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2021
Lion agrees to acquire Bell’s Brewery
Bell’s finalized a sale agreement to join forces with New Belgium Brewing, which is owned by Lion. The transaction was still awaiting regulatory consents and was expected to close in the coming months.
2021
Chaco and New Belgium launch anniversary sandal collection
Chaco Footwear and New Belgium Brewing Company announced the launch of a limited-edition sandal collection created for New Belgium’s 30th anniversary. The collection is available online.
2021
Riverbend Malt House partners with New Belgium Brewing on Old Tuffy
Riverbend Malt House partnered with New Belgium Brewing on Old Tuffy Premium Lager, which now includes Riverbend’s Southern Select malt.
2021
New Belgium launches IsMyBeerSustainable.com
New Belgium Brewing launched IsMyBeerSustainable.com, a website for consumers to check whether popular beers are certified carbon neutral.
2020
Riverbend and brewery partners release Stay True/Stay Weird IPA
Riverbend Malt House announced the release of the newly created “Stay True/Stay Weird” collaboration IPA, which was scheduled to be available on June 4, 2020. The beer was brewed and packaged at Archetype Brewing Company, with several participating breweries named as sales locations.
2020
Riverbend announces Stay Home/Stay Asheville IPA release
Riverbend Malt House announced that the collaborative “Stay Home/Stay Asheville” IPA would be released on April 25, 2020. The beer was brewed and packaged at Bhramari Brewing Company, and proceeds were to be donated to New Belgium’s Bar and Restaurant Relief Fund.
2019
Lion announces acquisition of New Belgium Brewing
Lion’s craft beverage division announced that it had acquired Colorado-based New Belgium Brewing for an undisclosed sum. The purchase was expected to close by the end of 2019, pending regulatory approval.
2019
Lion Little World Beverages agrees to acquire New Belgium Brewing
Lion Little World Beverages announced a definitive agreement to acquire 100% of New Belgium Brewing Company in an all-cash transaction. The deal was pending government regulatory approval and a vote by co-owners in New Belgium’s Employee Stock Ownership Plan.
2019
Original Grain launches New Belgium barrel-wood watch collection
Original Grain announced and made available a limited-quantity watch collection made with reclaimed wood from New Belgium Brewing’s retired foeder barrels. The collection comprises 500 watches and is sold through Original Grain’s website.
2019
Original Grain and New Belgium collaborate on watch collection
Original Grain and New Belgium Brewing Company collaborated on a watch collection made using reclaimed wood from New Belgium beer barrels and featuring New Belgium branding.