National Geographic Adventure
An American National Geographic Society magazine devoted to adventure travel, outdoor recreation, environmental issues, and natural science.
Last updated August 31, 2026
Overview
National Geographic Adventure was an American magazine created by the National Geographic Society and first published in spring 1999. It extended the National Geographic publishing tradition into a more specialized editorial space centered on adventure travel, outdoor recreation, environmental concerns, natural science, and practical participation in outdoor activities. Rather than treating exploration solely as a documentary subject, the magazine combined destination reporting and environmental storytelling with advice intended for readers planning their own trips. The publication addressed a broad range of adventure-oriented interests. Its editorial scope included travel to outdoor destinations, reports on expeditions and recent developments in adventure travel, coverage of natural environments, and practical guidance on equipment, safety, preparation, and responsible conduct. Recurring departments gave the magazine a recognizable service structure. “First In” covered recent adventure-travel news; “Gear” offered expert recommendations for equipment that could improve travel and outdoor experiences; “Living It” presented advice on adventure skills, avoiding danger, and helping others; “Next Weekend” highlighted short-trip possibilities in the United States; and “Where Next” presented destinations around the world. A notable part of the brand was its annual Adventurer of the Year program. The feature recognized people in several categories whose achievements represented exceptional exploration, athletic performance, service, or courage. The December 2008/January 2009 issue, for example, recognized fourteen people described as individuals who had pursued ambitious goals and pushed their limits. Pemba Gyalje Sherpa was recognized for extreme heroism after repeatedly risking his life to help rescue climbers during the 2008 K2 disaster. This type of recognition linked the magazine’s service journalism with the human stories traditionally associated with National Geographic exploration coverage. John Rasmus served as editor-in-chief from the magazine’s launch through the end of its regular publication. Sam Serebin and Tom Bentkowski were responsible for the design of the initial prototype and the first six issues, helping establish the visual identity of the new title. The magazine’s regular run ended with the December 2009 issue; the final issue is also identified as December 2009/January 2010. The name was subsequently reused for a biannual newsstand publication, but the original regularly published magazine had ceased publication. Because the available reference material does not document the later newsstand run in detail, its dates, ownership arrangements, circulation, and editorial staff remain unspecified here.
History
National Geographic Adventure was established by the National Geographic Society in 1999 as a magazine focused on the practical and cultural dimensions of exploration and outdoor travel. Its first issue was published in spring 1999. The title occupied a distinct position within the National Geographic publishing portfolio: it retained an emphasis on geography, nature, science, and exploration, while addressing readers who wanted to undertake adventure travel themselves. The magazine’s editorial coverage combined reported features with service journalism. It covered adventure destinations, outdoor activities, environmental issues, natural science, and developments in the adventure-travel field. Its recurring departments made that mix accessible to both experienced adventurers and general travelers. “First In” provided recent adventure-travel news. “Gear” evaluated or recommended equipment intended to make outdoor trips more effective or enjoyable. “Living It” offered practical advice, including ways to prepare for risks, avoid danger, and assist others. “Next Weekend” focused on shorter trips within the United States, while “Where Next” presented possible destinations around the world. The title also highlighted the people behind major outdoor achievements. Its annual Adventurer of the Year feature recognized adventurers in a range of categories. The December 2008/January 2009 issue honored fourteen people for ambitious accomplishments and limit-pushing performances. Among them was Pemba Gyalje Sherpa, cited for repeatedly placing himself in danger to rescue climbers stranded during the 2008 K2 disaster. Such coverage reflected the magazine’s broader interest in courage, expedition culture, technical skill, and responsibility in extreme environments. John Rasmus was editor-in-chief from the magazine’s inception until its closure. Sam Serebin and Tom Bentkowski formed the design team for the initial prototype and first six issues. Their work helped define the publication’s early presentation and differentiated it as a dedicated adventure title rather than a general-interest travel magazine. Regular publication ended in December 2009. The last issue is also described as the December 2009/January 2010 issue. The name was later reused for a biannual newsstand publication, but the regularly issued magazine covered by the principal historical account did not continue beyond its 2009 conclusion. The available sources do not provide enough information to establish the detailed chronology, editorial structure, or commercial performance of the later newsstand use of the name.
- 2009Regular publication ends
The regularly published magazine concluded with its December 2009 issue, also identified as December 2009/January 2010.
- 2008Pemba Gyalje Sherpa honored for rescue work
The Adventurer of the Year feature recognized Pemba Gyalje Sherpa for heroism during rescue efforts associated with the 2008 K2 disaster.
- 1999First issue published
National Geographic Adventure debuted in spring 1999 after being launched by the National Geographic Society.
Products and positioning
A service-oriented adventure and travel magazine combining National Geographic-style exploration, environmental storytelling, destination reporting, and practical advice for outdoor travelers.
National Geographic Adventure magazineMagazine1999
The core print publication ran from 1999 through its final regular issue in late 2009. It covered adventure travel, outdoor recreation, environmental issues, natural science, destinations, equipment, and safety. Its editorial model combined reported exploration stories with practical information for readers planning outdoor trips.
Adventurer of the YearEditorial recognition program
An annual editorial feature recognizing adventurers across multiple categories. The program celebrated notable achievements in exploration, outdoor performance, courage, and service, including the recognition of Pemba Gyalje Sherpa for rescue efforts during the 2008 K2 disaster.
National Geographic Adventure biannual newsstand publicationNewsstand publication
A later publication used the National Geographic Adventure name on a twice-yearly newsstand basis after the end of the regular magazine. The available reference material does not establish its complete publication history or editorial characteristics.
Flagship businesses
- First In
- Gear
- Living It
- Next Weekend
- Where Next
- Adventurer of the Year
Brand decisions
- 2009End of regular magazine publicationStrategy
The regularly issued version of the magazine reached its final issue in December 2009, also described as December 2009/January 2010.
What changed. Regular publication was discontinued, while the name was subsequently reused for a biannual newsstand publication.
Aftermath. The original regular magazine ceased to operate as a continuing monthly or similarly frequent title; details of the later newsstand version are not established by the available sources.
- 1999Launch of National Geographic AdventureProduct launch
The National Geographic Society created a dedicated title for adventure travel, outdoor recreation, environmental subjects, and practical exploration guidance.
What changed. The society introduced the magazine with a first issue published in spring 1999.
Aftermath. The title operated as a regularly published magazine until the end of 2009 and was later reused for a biannual newsstand publication.
Leadership
| Name | Title | Tenure |
|---|---|---|
| John Rasmus | Editor-in-chiefformer | 1999–2009 |
Recent events
- 2009National Geographic Adventure ends regular publication
The magazine’s regular run concluded with the December 2009 issue, also identified as the December 2009/January 2010 final issue.
Other - 2008Pemba Gyalje Sherpa recognized as an Adventurer of the Year
The December 2008/January 2009 issue recognized Pemba Gyalje Sherpa for extraordinary heroism during rescue efforts connected with the 2008 K2 disaster.
Other - 1999National Geographic Adventure begins publication
The National Geographic Society launched National Geographic Adventure, with its first issue appearing in spring 1999.
Product launch - National Geographic Adventure name reused for a biannual newsstand publication
After the regular magazine ended, the National Geographic Adventure name was reused for a publication appearing twice a year on newsstands.
Other
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/national-geographic-adventure · Editorial policy · How profiles are compiled