Molson Coors controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Future Proof sues Molson Coors over Vizzy name
Lawsuit filed
Future Proof, the maker of Brizzy Seltzer Cocktails, filed a lawsuit against Molson Coors Beverage Company in a U.S. federal court, alleging that the Vizzy Hard Seltzer name infringed its Brizzy trademark. Future Proof sought to stop Molson Coors from using the Vizzy trademark and requested damages, court costs and legal fees. Molson Coors said it did not believe consumers would be confused.
Future Proof, maker of Brizzy Seltzer Cocktails, sued Molson Coors Beverage Company in a U.S. federal court, alleging that the Vizzy Hard Seltzer name infringed its Brizzy trademark. Future Proof sought to stop Molson Coors from using the Vizzy trademark and requested damages, court costs and legal fees. Molson Coors said it did not believe consumers would be confused.
Company response
Denial — Molson Coors
We don’t believe consumers will be confused.
Source excerpt
We don’t believe consumers will be confused.
In a statement, Molson Coors said the U.S. Patent and Trademark Office “published the Vizzy trademark application after reviewing the registered trademarks, including the ones owned by Future Proof.
The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company in U.S. District Court for the Western District of Texas, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.