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Modern Asset Lab

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  1. 2026

    Modern Asset Lab launches Match Protocol™ AEO/GEO framework alongside benchmark of 100 U.S. small businesses

    On Oct. 14, 2026, Modern Asset Lab launched Match Protocol™, a proprietary five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), together with the Match Protocol Score™ available at match.modernassetlab.com. In the accompanying Match Protocol™ Benchmark, 100 U.S. small businesses across 10 industries and 11 metro areas were run through up to 32 blind buyer conversations with ChatGPT, Google AI Overviews, Perplexity and Gemini; the company reported that 80 of the 100 landed in the bottom 'Ghosted' tier, with an average score of 50.9 of 100.

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