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Moa Brewing Company controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2016

    Criticism of proposed advertisement

    A shareholder publicly challenged the portrayal of women in a planned Moa video advertisement, extending the brewery's history of controversy over gendered marketing.

  2. 2012

    Sexist imagery in IPO prospectus

    The company's IPO prospectus was criticized for presenting women in sexualized roles and framing the brand around a narrow, affluent model of masculinity.

  3. 2010

    Homophobic implication in low-carb promotion

    Moa faced criticism after a low-carb beer promotion was interpreted as using a slur against gay people. The company acknowledged the reaction but did not immediately remove all related advertising content.