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Mixue Ice Cream & Tea

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2025

    Yichang franchise store exposed and investigated for using overnight fresh fruit slices

    In March 2025, an undercover investigation by Hubei Economic TV exposed that a Mixue Ice Cream & Tea store at Yichang Ningju Xintiandi used overnight lemon and orange slices and had hygiene issues. Media subsequently reported that the store involved was placed under investigation. Other stores interviewed said that headquarters rules prohibit the overnight use of slices; the report was limited to this franchise store and did not infer that all stores across the network engaged in similar behavior.

    Source

  2. 2021

    Multiple franchise stores exposed for tampering with ingredient opening dates and using overnight materials

    In May 2021, media undercover reports exposed food safety issues at some Mixue Ice Cream & Tea franchise stores in Zhengzhou, Jinan, and Wuhan, including tampering with opening dates and using overnight ingredients. The company apologized and said it had investigated and verified the conduct of the stores involved, and Zhengzhou regulators required some stores to suspend operations or complete rectification within a deadline. This item relates only to the franchise stores listed in the report.

    Source

  3. 2021

    MIXUE files network infringement lawsuit

    Lawsuit filed

    MIXUE was identified as the plaintiff in a network infringement case against Beijing Weibo Vision Technology Co., Ltd.; the hearing was scheduled for February 28, 2022, at the Beijing Internet Court.

    Source excerpt

    • 近日，蜜雪冰城股份有限公司与北京微播视界科技有限公司新增开庭公告，相关案由为网络侵权责任纠纷，一审原告为蜜雪冰城股份有限公司，一审被告为北京微播视界科技有限公司
    • 案件将于2022年2月28日在北京互联网法院开庭。
    Source

  4. 2021

    Court dismisses Mixue Bingcheng’s lawsuit against Mixue Shiguang

    Ruling

    A court dismissed Mixue Bingcheng’s lawsuit against Mixue Shiguang in a trademark-rights dispute, ruling that the dispute should be handled by the relevant administrative authorities and that the suit did not meet the conditions for filing under the Civil Procedure Law. The dismissal did not determine the merits of Mixue Bingcheng’s allegations that Mixue Shiguang imitated its mark and engaged in unfair competition.

    Source excerpt

    • 被告恶意模仿蜜雪冰城商标标识，在其商标名称、店铺装修、网站设计、广告宣传等各方面均存在恶意“搭便车”的情形，上述的行为明显构成商标侵权及不正当竞争行为。
    • 最终，法院判决，原告与被告的争议应当由有关行政主管机关解决，不符合我国民事诉讼法规定的起诉条件。故驳回蜜雪冰城公司起诉。
    • 原告主张被告构成不正当竞争，与本案商标争议无关联，不能一案处理，原告可另行起诉。
    Source

  5. Selling out and long queues at US debut

    Source