Missguided controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Administration following supplier debt claims
Missguided faced a winding-up petition from suppliers over unpaid debts and entered administration on 31 May 2022. The failure led to redundancies, asset sales and the renaming of the operating legal entity.
2021
Diddy sues Sean John and others over use of his image
Lawsuit filed
Sean “Diddy” Combs sued Sean John, Missguided and GBG, alleging they used his image and likeness without permission and made up quotes implying that he remained associated with Sean John. The source does not establish a filing date or a court determination.
Source excerpt
He is suing his former brand, Sean John for $25 million.
Diddy claims Sean John, Missguided and GBG made up quotes to make it seem as if Diddy was still associated with the brand when they launched their women's line.
According to AllHipHop, Sean John launched a new clothing line for women with a company called Missguided, but they used Diddy's image and likeness illegally and without his permission.
2020
Missguided faces criticism over plus-size clothing images
Public backlash
Customers criticized Missguided for using size eight models to advertise plus-size clothing, saying the images did not show how the clothes look on plus-size bodies. Missguided said it had avoided booking additional models because of coronavirus-related circumstances and said the model's size was disclosed online.
Company response
Clarification — Missguided
“Because of obvious circumstances, we've avoided booking additional models right now for ranges that have been extended from smaller sizes,”
Source excerpt
Missguided is facing criticism after customers noticed that plus-size clothing on the retailer’s website is being modelled by size eight models.
“Because of obvious circumstances, we've avoided booking additional models right now for ranges that have been extended from smaller sizes,” a spokesperson told the .
2019
Mixed response to Playboy collaboration
The Playboy x Missguided collection received mixed reviews, with criticism linked to the ambiguous reputation of Playboy and aspects of the collection's designs.