Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2017
Alleged paid social-media promotion in South Korea
A report alleged that JTI Korea paid Instagram users to post promotional images of Mevius and supplied posting guidance. The allegation raised concerns about marketing to audiences that could include minors. JTI Korea denied the activity.
2006
Counterfeit Mild Seven products
Counterfeit Mild Seven cigarettes were reported in overseas markets. Reports described packaging that closely resembled genuine products but differed in sensory qualities; suspected links to North Korea were not established as fact in the available account.
Claims concerning tobacco sourced near Fukushima
Online claims linked Mild Seven or Mevius tobacco to farms near Fukushima and speculated that the rebrand was intended to avoid the issue. JTI Korea rejected the claim and stated that Mevius did not use Japanese tobacco.