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蒙牛乳业

争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 6 条

  1. 2026

    蒙牛就牛奶浪费争议道歉

    公司回应

    蒙牛就《青春有你3》营销活动引发的牛奶浪费问题道歉。该活动鼓励消费者购买瓶装牛奶为选手投票,随后粉丝丢弃牛奶并引发对活动的批评。爱奇艺也道歉,并表示对节目规则及其影响承担责任。

    品牌回应

    • 道歉 — Mengniu

      Mengniu, in a Weibo apology, said the dairy company fully supports and is actively cooperating with iQIYI on the measures taken to rectify the issue.
    • 道歉 — iQIYI

      In a Weibo apology dated 6 May, the company said it acknowledges the criticism it received from consumers and members of the media and "feels extremely guilty" about the issue.

    来源摘录

    • In a Weibo apology dated 6 May, the company said it acknowledges the criticism it received from consumers and members of the media and "feels extremely guilty" about the issue.
    • Chinese dairy conglomerate Mengniu has apologised after its marketing campaign for iQIYI's Youth With You 3 went awry.
    • By purchasing more milk bottles, fans will increase contestants' chances of garnering more votes and winning. While this might have bode well for contestants on Youth With You 3, this resulted in fans buying more milk than they could consume. Hence, fans resorted to disposing of the milk and only keeping the caps to scan the code, China Daily and the Global Times reported.
  2. 2021

    《青春有你3》投票打投与倒奶事件

    蒙牛在牛奶瓶盖内放置投票二维码,鼓励粉丝购买产品为选手助力。有报道称粉丝为收集瓶盖而丢弃牛奶,引发对食物浪费的批评。蒙牛随后道歉,表示反对浪费,并称已配合整改措施。

  3. 2020

    证监会对科拓生物及瑞信方正采取警示函措施

    罚款或处罚

    报道指出,科拓生物及其保荐券商瑞信方正因隐瞒向蒙牛乳业降价的重要信息,受到证监会警示函措施。

    来源摘录

    • 与此同时,作为保荐券商的瑞信方正及保荐代表人袁建中、韩卫国也难辞其咎,同样受到了警示函措施。
    • 隐瞒向蒙牛乳业降价重要信息,科拓生物与保荐券商双双被罚
  4. 2011

    眉山工厂特定批次纯牛奶黄曲霉毒素超标

    2011年12月,蒙牛眉山工厂一批纯牛奶在抽检中被检出黄曲霉毒素M1超标。公司道歉并销毁相关产品,称该批次未流入市场,并将问题与饲料管理关联。本条限于公布批次,不将全部蒙牛牛奶视为受污染。

  5. 2010

    员工与公关公司网络诋毁竞争品牌案被判刑

    2010年,蒙牛市场部相关人员及受雇公关公司人员涉嫌在网络捏造事实诋毁伊利。2011年法院一审判处6名涉案人员刑罚。该条为具体员工及合作方犯罪,不将遭诋毁的伊利列为违法行为方。

  6. 2008

    液态奶被检出三聚氰胺

    2008年9月,国家质检总局公布液态奶专项检查结果,蒙牛送检121批次中11批次检出三聚氰胺。事件涉及当年具体受检批次,并非对全品牌所有产品的污染认定。