Recent events
Recent events tied to this brand in public sources.
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2022
McVitie’s launches Golden Moments campaign
Pladis unveiled a £10 million campaign for McVitie’s called Golden Moments, including television, social media and digital activity, sampling, and themed packaging for 34 products.
2020
Pladis unveils McVitie’s Halloween treats
Pladis unveiled a McVitie’s Halloween range of five new products, which was set to roll out later in September 2020.