McBride Sisters

McBride Sisters Wine Company is a United States wine business founded by half-sisters Robin McBride and Andréa McBride. The company developed from the sisters' personal discovery of one another and their shared interest in wine, eventually becoming a multi-brand producer and marketer of wines sourced from California and New Zealand. The sisters grew up separately in two regions with strong wine identities. Andréa was raised in Marlborough, New Zealand, while Robin grew up in Monterey, California. They shared the same biological father, Kelly McBride, but did not know one another during childhood. After their father died in 1996, his family undertook a search to connect the two daughters. Robin and Andréa met in person in 1999 at LaGuardia Airport in New York. Their relationship led to a common business interest in wine and to the creation of their company in 2005. The business initially operated as a boutique importer with a limited portfolio of New Zealand wines. It later expanded into branded wine production and marketing. In 2010, the sisters introduced EcoLove, a sustainability-focused New Zealand wine brand. In 2015, they launched Truvée, a California Central Coast line developed in partnership with Diageo Chateau & Estate Wines. From 2017, wines from the sisters' California and New Zealand activities were consolidated under the McBride Sisters Collection and distributed through grocery retailers in the United States. The company has also developed labels intended to broaden representation and reach new wine consumers. Black Girl Magic debuted in 2018, beginning with a riesling and later including a merlot-and-cabernet sauvignon red blend and sparkling and rosé offerings. In 2019, the company launched SHE CAN, a canned-wine line positioned around convenience and environmental considerations. Its portfolio has consequently included conventional bottled wines as well as ready-to-consume canned products. McBride Sisters grew its retail presence substantially during 2020. Reported Nielsen data indicated that the business sold approximately 35,000 cases through retail outlets in the twelve months preceding October 2020, making it the largest Black-owned wine company in the United States by volume at that time, according to Wine Spectator. The company also reported distribution in 2,697 United States stores by November 2020, compared with 84 stores before May of that year. Its products were available through selected Target stores and were marketed nationally through Walmart and Kroger, alongside direct sales through the company website. The brand's identity combines wine from California and New Zealand with a strong emphasis on Black ownership, women-led entrepreneurship, inclusion, and social impact. The company has supported professional development through a scholarship and mentoring fund for women. The program initially focused on women working in wine and spirits and was later broadened to female entrepreneurs in other industries. McBride Sisters has also participated in industry and social initiatives associated with Black-owned wine businesses, including Association of African American Vintners activities and Blackout Tuesday communications. The available reference material does not establish a later ownership change, public listing, or current financial position.

Robin McBride and Andréa McBride are half-sisters who were raised separately in California and New Zealand. Andréa grew up in Marlborough, New Zealand, while Robin was raised in Monterey, California. Their biological father, Kelly McBride, had limited contact with them during their childhood. Before his death in 1996, he asked relatives to find and connect his two daughters. After a lengthy search, the sisters met for the first time in 1999 at LaGuardia Airport in New York. The meeting revealed both a family connection and a shared interest in winemaking. In 2005, Robin and Andréa established a wine business that initially functioned as a boutique importer of a small selection of New Zealand wines. Their backgrounds gave the company a cross-Pacific identity, linking New Zealand's wine regions with California's Central Coast and Monterey-area wine culture. The company broadened its activities in 2010 with EcoLove, a New Zealand wine brand centered on sustainability. In 2015, the sisters introduced Truvée, a California Central Coast wine brand created in partnership with Diageo Chateau & Estate Wines. In 2017, the company brought its California and New Zealand wines together under the McBride Sisters Collection, supporting broader grocery-store distribution in the United States. The portfolio expanded again with Black Girl Magic, launched in 2018. The collection began with riesling and subsequently included a red blend made from merlot and cabernet sauvignon, as well as rosé and sparkling wine. In 2019, the company introduced SHE CAN, a canned-wine line marketed around portability and environmental considerations. These labels allowed the business to address both traditional bottled-wine occasions and more casual or convenience-oriented consumption. McBride Sisters' retail scale increased sharply in 2020. Nielsen figures cited by Wine Spectator indicated approximately 35,000 retail cases in the twelve months before October 2020. The same period saw the company described as the largest Black-owned wine company in the United States by volume. By November 2020, the company said its products were carried in 2,697 stores, up from 84 stores before May. Distribution included selected Target locations and national marketing through Walmart and Kroger, in addition to direct-to-consumer sales. The company's public identity has also included advocacy and social-impact work. It has participated in the Association of African American Vintners and supported a professional-development fund that provides scholarships, mentoring, and leadership coaching. The program began with a focus on women in wine and spirits and later expanded to female entrepreneurs more broadly. In 2020, McBride Sisters joined a Blackout Tuesday social-media effort and shared a list of Black vintners, bringing additional attention to representation in the wine industry. The available source material does not provide a reliable current headquarters address, website URL, public-company status, or subsequent corporate ownership details.

1. 2020Retail footprint and reported sales scale increase

   The company reported rapid retail expansion, while Nielsen data cited by Wine Spectator showed approximately 35,000 retail cases sold in the preceding twelve months.

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2. 2019SHE CAN canned wine launches

   McBride Sisters introduced SHE CAN, a canned-wine line positioned around portability and eco-conscious packaging.

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3. 2018Black Girl Magic Collection debuts

   The collection launched with a riesling and later expanded to additional red, rosé, and sparkling wines.

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4. 2017Wines are consolidated under the McBride Sisters Collection

   The company's California and New Zealand wines were brought together under the McBride Sisters Collection for United States grocery distribution.

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5. 2015Truvée launches

   McBride Sisters launched Truvée, a California Central Coast wine brand, in partnership with Diageo Chateau & Estate Wines.

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6. 2010EcoLove launches

   The sisters introduced EcoLove, a brand focused on sustainably oriented wines sourced from New Zealand vineyards.

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7. 2005McBride Sisters wine business is founded

   Robin and Andréa began their business as a boutique importer of a limited selection of New Zealand wines.

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8. 1999Robin and Andréa meet for the first time

   The half-sisters met at LaGuardia Airport in New York after a search conducted by their father's family.

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9. 1996Their father dies after encouraging the family to connect the sisters

   Kelly McBride died after asking relatives to find and connect his two daughters, Robin and Andréa, who had been raised separately.

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A Black-owned, women-led wine company combining California and New Zealand wine heritage with accessible retail distribution, inclusive brand storytelling, canned-wine innovation, and support for women entrepreneurs.

• McBride Sisters CollectionWine collection2017

  The core collection brings together wines associated with both sides of the sisters' background: California Central Coast wines and New Zealand wines. It became the principal umbrella for the company's grocery-oriented United States distribution from 2017 and has included multiple varietals and styles in bottled formats.

• Black Girl Magic CollectionWine collection2018

  Black Girl Magic is a branded collection launched in 2018. Its initial wine was a riesling, followed by offerings including a merlot-and-cabernet sauvignon red blend, rosé, and sparkling wine. The line combines accessible wine styles with a brand identity centered on Black women and cultural representation.

• SHE CANCanned wine2019

  SHE CAN is the company's canned-wine line, introduced in 2019. It was marketed as a portable and eco-friendly alternative to conventional bottled wine, extending the portfolio into convenient single-serve and outdoor-consumption occasions.

• EcoLoveNew Zealand wine2010

  EcoLove was introduced as a sustainability-focused wine brand sourced from vineyards across New Zealand. It represented an early move beyond importing a limited portfolio toward building proprietary branded wine lines.

• TruvéeCalifornia Central Coast wine2015

  Truvée was launched in 2015 as a California Central Coast wine brand in partnership with Diageo Chateau & Estate Wines. It broadened the company's California offering and complemented its established New Zealand sourcing.

• 2020Blackout Tuesday

  United States

  McBride Sisters participated in the Blackout Tuesday social-media action and published an Instagram list identifying 86 Black vintners. The initiative highlighted racial representation and visibility within the wine industry.

  Outcome. The post received additional visibility after being shared by Dwyane Wade and Gabrielle Union.

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• Women’s professional-development and scholarship fund

  United States

  The company sponsors a fund providing scholarships, mentoring, and leadership coaching. It initially supported women in the wine and spirits sector and later expanded its eligibility to female entrepreneurs across industries.

  Outcome. The reference material does not provide a cumulative award total or a complete list of recipients.

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• 2019Launch of SHE CAN canned wineProduct launch

  The company sought to extend its portfolio beyond conventional bottled wine.

  What changed. McBride Sisters introduced SHE CAN, a canned-wine line marketed around convenience and environmental considerations.

  Aftermath. The launch added a portable canned format to the company's bottled California and New Zealand wine portfolio.

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• 2017Consolidation under the McBride Sisters CollectionStrategy

  The company had wine activities spanning New Zealand and California, including EcoLove and Truvée.

  What changed. It brought its New Zealand and California wines together under the McBride Sisters Collection and pursued grocery distribution across the United States.

  Aftermath. The move supported a broader retail presence and established a clearer umbrella identity for the portfolio.

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• 2020McBride Sisters expands retail distribution during 2020

  The company reported distribution in 2,697 United States stores by November 2020, compared with 84 stores before May of that year. Its wines were also available through selected Target stores and national Walmart and Kroger channels.

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• 2020McBride Sisters participates in Blackout Tuesday

  The company joined other Black-owned businesses in a Blackout Tuesday social-media action and published a list of 86 Black vintners. The post received substantial additional exposure after being shared by Dwyane Wade and Gabrielle Union.

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• 2020McBride Sisters identified as the largest Black-owned United States wine company by volume

  Wine Spectator reported that Nielsen data showed approximately 35,000 retail cases sold in the preceding twelve months, placing McBride Sisters first among Black-owned United States wine companies by volume at that time.

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1. McBride Sisters