Market! Market!

Market! Market! is a shopping mall complex in Bonifacio Global City, Taguig, Metro Manila, Philippines. The property was developed by Ayala Land, the real-estate subsidiary of Ayala Corporation, on land leased from the Bases Conversion and Development Authority, a Philippine government-owned corporation. It is operated through Ayala Malls, Ayala Land's shopping-mall subsidiary. The mall occupies approximately 9.7 hectares at McKinley Parkway, across from Bonifacio High Street and Serendra. Its site previously contained the General Douglas MacArthur Staff House. Market! Market! was conceived as a more broadly accessible, middle-market retail destination within Ayala's portfolio. This differentiated it from several other Ayala shopping centers, which traditionally emphasized upper-income consumers and premium retail environments. Construction began with groundbreaking in August 2002, and the mall opened to the public on September 16, 2004. Its format combined conventional mall retail with a market-oriented identity intended to serve everyday shopping, dining, entertainment, and family needs. The complex became part of the wider commercial ecosystem of Bonifacio Global City, an area that subsequently developed into one of Metro Manila's major business, residential, and lifestyle districts. Market! Market! has undergone major renovations and updates over time. These changes reflected increasing competition in the Bonifacio Global City area, particularly from SM Prime Holdings' SM Aura, an upscale mall located across 26th Street. The property's positioning and operating model therefore combined the convenience and breadth of a large shopping center with an emphasis on value-conscious and middle-income shoppers. The mall received a 2005 Maxi Award of Merit from the International Council of Shopping Centers and was a finalist for Best Shopping Center of the Year in awards associated with the Philippine Retailers Association and the Department of Trade and Industry in 2006. These recognitions reflected its early standing in the Philippine retail-property sector. In May 2024, the Bases Conversion and Development Authority announced that the property was expected to be redeveloped as a mixed-use development after the existing land lease expires at the end of 2027. The announcement introduces a significant future transition for the site, although the available reference material does not specify the final design, tenants, timetable, or operating structure of the redevelopment. Until then, Market! Market! remains an operating Ayala Malls property and a recognizable retail destination in Bonifacio Global City.

Market! Market! was developed as part of the commercial expansion of Bonifacio Global City in Taguig, Metro Manila. Ayala Land, the real-estate arm of Ayala Corporation, developed the complex on a 9.7-hectare site leased from the Bases Conversion and Development Authority. Before the mall was built, the location was associated with the General Douglas MacArthur Staff House. Its position along McKinley Parkway, opposite Bonifacio High Street and Serendra, placed it within a rapidly emerging mixed-use district. The project broke ground in August 2002 and opened on September 16, 2004. Ayala's concept for the property differed from the positioning of many of its other shopping centers. Rather than concentrating primarily on affluent and premium consumers, Market! Market! was designed to serve the middle market. The mall's name and format supported a more accessible, everyday-shopping identity while still providing the breadth of a major integrated retail complex. After opening, Market! Market! became one of the commercial anchors of Bonifacio Global City. Its activities covered retail shopping, food and beverage, entertainment, and consumer services. The property also benefited from the district's continuing growth as a business, residential, and lifestyle destination. Its early performance and profile were acknowledged through a 2005 Maxi Award of Merit from the International Council of Shopping Centers and a 2006 finalist position for Best Shopping Center of the Year in Philippine retail-industry awards. The retail environment around the mall became more competitive as Bonifacio Global City developed. A major competitive pressure came from SM Aura, an upscale SM Prime Holdings mall located across 26th Street. Market! Market! consequently underwent several major renovations. The available reference material does not identify every renovation phase or provide a complete tenant history, but the changes indicate an effort to maintain the property's relevance as the surrounding retail market matured. Market! Market! is operated by Ayala Malls, the mall-management subsidiary associated with Ayala Land. The property therefore functions both as an individual shopping-center brand and as part of the broader Ayala Malls network. Its identity remains tied to a middle-market customer proposition within a district that also contains premium retail and mixed-use developments. A major future turning point was announced in May 2024, when the Bases Conversion and Development Authority stated that the mall would be redeveloped as a mixed-use development after the lease expires at the end of 2027. The announcement means that the existing shopping-center format may eventually be replaced or substantially transformed, but the available source does not establish the final project design, construction schedule, tenant plan, or whether the Market! Market! name will continue. Until the lease transition, the property is described as an operating Ayala Malls shopping complex.

1. 2024Redevelopment announcement

   The Bases Conversion and Development Authority announced that the site is planned for mixed-use redevelopment after the lease expires at the end of 2027.

   Source
2. 2006Philippine retail-award finalist

   Market! Market! was named a finalist for Best Shopping Center of the Year in awards associated with the Philippine Retailers Association and the Department of Trade and Industry.

   Source
3. 2005International retail award

   The mall received a Maxi Award of Merit from the International Council of Shopping Centers.

   Source
4. 2004Public opening

   Market! Market! opened to the public on September 16, 2004.

   Source
5. 2002Groundbreaking

   Construction of Market! Market! began in August 2002 on a 9.7-hectare leased site in Bonifacio Global City.

   Source

A middle-market, high-volume shopping-center destination serving everyday retail, dining, services, and leisure needs in Bonifacio Global City. Its positioning distinguishes it from Ayala's more premium-oriented malls while placing it in direct competition with other major Metro Manila retail centers.

• Market! Market! shopping mallShopping center2004

  The core offering is a large shopping-center complex in Bonifacio Global City. It combines retail stores, food and beverage venues, entertainment, and everyday consumer services in a middle-market format. The property serves local residents, workers, visitors, and families and occupies a strategically located site near Bonifacio High Street and Serendra.

• Middle-market retail destinationRetail positioning2004

  Market! Market! is positioned around accessible and practical shopping rather than an exclusively luxury-oriented proposition. Its tenant mix and mall services are intended to support recurring everyday visits, while its scale provides the assortment and convenience associated with a major metropolitan mall.

• 2024Planned transition to mixed-use redevelopmentStrategy

  The property is located on land leased from the Bases Conversion and Development Authority, with the lease expected to expire at the end of 2027.

  What changed. The Bases Conversion and Development Authority announced that the mall site is intended to be redeveloped as a mixed-use development after lease expiration.

  Aftermath. The long-term form of the property, its tenant strategy, and the future use of the Market! Market! name remain unspecified in the available reference material.

  Source
• 2004Launch of the Market! Market! mall complexProduct launch

  Ayala Land developed a new shopping center in Bonifacio Global City to serve a broader middle-market customer base than many of the group's other malls.

  What changed. The complex opened to the public on September 16, 2004, after construction began in August 2002.

  Aftermath. The mall became an established retail destination in Bonifacio Global City and received recognition in international and Philippine retail awards.

  Source

• 2024BCDA announces planned redevelopment after Market! Market! lease expiration

  The Bases Conversion and Development Authority announced that Market! Market! is expected to be redeveloped as a mixed-use project once the property's land lease expires at the end of 2027.

  Other
  Source
• 2006Market! Market! receives recognition in Philippine and international retail awards

  The mall received a 2005 International Council of Shopping Centers Maxi Award of Merit and later became a finalist for Best Shopping Center of the Year in awards associated with the Philippine Retailers Association and the Department of Trade and Industry.

  Other
  Source
• 2004Market! Market! opens in Bonifacio Global City

  Ayala Land's new shopping complex opened to the public on September 16, 2004, following groundbreaking in August 2002.

  Product launch
  Source

1. Market! Market! — Wikipedia