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Macy's Thanksgiving Day Parade

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Recent events tied to this brand in public sources.

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  1. 2026

    GEICO to join Macy's Thanksgiving Day Parade for the first time

    GEICO said in a news release this week that its advertising characters, including the GEICO Gekko, the Caveman, and Caleb the "Hump Day" camel, will be featured on a "Road Trip to Parade" float at this year's Macy's Thanksgiving Day Parade, the first time the Berkshire Hathaway subsidiary has participated in the event. Before the parade, the Gecko will headline a 10-week promotional tour from San Francisco to New York, stopping in 12 cities.

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