Machwitz Kaffee controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Renewed defense of historic logo
The owner and chief executive reiterated the tradition-based defense while criticism of the logo continued.
2018
Leadership defense of criticized branding
Jörg-Walter Koch defended retaining the logo as a matter of tradition. Terminology used in the associated statement was itself criticized as outdated and offensive.
2017
Controversy over historic logo
A local anti-racism and decolonization alliance criticized Machwitz Kaffee's original logo as racist, colonial and degrading, leading to online petitions demanding its replacement.