Recent events
Recent events tied to this brand in public sources.
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2022
Hasbro renews Star Wars licensing deal with Lucasfilm
Hasbro announced that it renewed its longstanding licensing deal with Lucasfilm for the Star Wars franchise, under which it will continue creating toys and games.
2022
Hasbro renews Star Wars license and agrees to develop Indiana Jones products
Hasbro said it extended its relationship with Lucasfilm by renewing its Star Wars licensing deal and announced a new agreement to develop products based on the Indiana Jones franchise. Hasbro said the Indiana Jones line would be available in the U.S. in 2023.
2021
Disney+ customers share cancellation confirmations amid backlash over Gina Carano’s firing
Following Lucasfilm’s decision to drop Gina Carano, Disney+ customers shared screenshots of cancellation confirmations and used the hashtags #FireDisneyPlus and #CancelDisneyPlus as part of the backlash.
2020
Court order resolves Disney lawsuit against DisGear retailer
Disney won a civil federal lawsuit against online retailer Mouseprint Media, also known as DisGear, after suing it over copyright and trademark infringement involving images used on merchandise. A March 24 court order outlined steps Mouseprint Media agreed to take, including relinquishing merchandise and its website to Disney’s control and permanently stopping sales and distribution.
2020
FIRST formalizes collaboration with Disney and Lucasfilm
FIRST formalized its collaboration with Disney and Lucasfilm for the 2020 season; the organizations had collaborated for more than 20 years before making the collaboration official.
2019
Lucasfilm and eight brands launch a Rise of Skywalker promotional alliance
Lucasfilm partnered with Bose, Dannon, GE Appliances, General Mills, McDonald's, Porsche, Samsung Mobile, and United Airlines in a promotional alliance for Star Wars: The Rise of Skywalker. The promotion alliance kicked off on October 2, 2019.