Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Lorna Jane responds to Oxfam’s list
Company response
Lorna Jane responded to Oxfam’s list with a media statement outlining its commitment to ethical sourcing and combating modern slavery. The statement says the company is committed to paying a living wage for those who manufacture its products.
Company response
Clarification — Lorna Jane
Lorna Jane responded via a media statement published to its website outlining its commitment to ethical sourcing and combating modern slavery.
Source excerpt
Lorna Jane responded via a media statement published to its website outlining its commitment to ethical sourcing and combating modern slavery.
The statement goes on to say it is committed to paying a living wage for all who manufacture its products.
This year’s “naughty” brands are Zara, Jay Jays, Just Jeans, Lorna Jane, Myer and Peter Alexander, which Oxfam says are failing to be transparent about whether or not their garment workers are paid a living wage.
2021
Australian court fines Lorna Jane over COVID-19 claims
Fine or penalty
An Australian court fined Lorna Jane A$5 million after the company claimed its garments could prevent COVID-19. The court also ordered corrective notices; the judge said the company had represented that the claims had a scientific or technological basis when they did not.
Company response
Clarification — Lorna Jane
Lorna Jane said it accepted the court's ruling and acknowledged that it had unintentionally misled customers as a result of being itself misled by a supplier.
Source excerpt
The misleading claims, which centred on the “groundbreaking technology” of the company's garments, were made on in-store signs, on its website, on social media website Instagram, in emails to customers and in media releases, the consumer watchdog said.
Athleisure clothing chain Lorna Jane Pty Ltd was fined A$5 million ($3.7 million) by an Australian court on Friday after claiming its garments could prevent Covid-19, which a judge labelled as “exploitive, predatory and potentially dangerous”.
In a judgment published on Friday, Federal Court judge Darryl Rangiah said the Brisbane-headquartered company had “represented to consumers that it had a reasonable scientific or technological basis” when it had none, and ordered the company to publish corrective notices on top of the fine.
2020
Lorna Jane receives TGA infringement notices over COVID-19 advertising
Fine or penalty
Australia's Therapeutic Goods Administration issued infringement notices to Lorna Jane over alleged unlawful COVID-19 advertising. The notices concerned claims that the brand's "anti-virus activewear" prevents and protects against infectious diseases. The infringement notices totalled $39,960.
Australia’s Therapeutic Goods Administration issued Lorna Jane infringement notices totalling $39,960 over alleged unlawful COVID-19 advertising. The notices concerned claims that its “anti-virus activewear” prevents and protects against infectious diseases.
Source excerpt
Activewear retailer Lorna Jane has recently received infringement notices from the Therapeutic Goods Administration ( TGA) totalling $39,960 for alleged unlawful advertising in relation to COVID-19.
Lorna Jane allegedly claimed that its 'anti-virus activewear' prevents and protects against infectious diseases, implying it was effective against COVID-19.
2020
Lorna Jane fined over anti-virus activewear advertising
Fine or penalty
Australia's Therapeutic Goods Administration fined Lorna Jane $39,960 over alleged unlawful advertising related to COVID-19. The regulator found that the claims implied the products would be effective against COVID-19. The penalty concerned alleged advertising breaches in relation to COVID-19 and anti-virus claims.
Source excerpt
The Therapeutic Goods Administration (TGA), part of the Department of Health, today issued three infringement notices totalling $39,960 to Brisbane clothing company Lorna Jane Pty Ltd for alleged unlawful advertising in relation to COVID-19.
Lorna Jane allegedly claimed, on its website, that its 'anti-virus activewear' prevents and protects against infectious diseases, implying it is effective against COVID-19.
The Therapeutic Goods Administration (TGA) has issued three infringement notices totalling $39,960 in fines for alleged unlawful advertising in relation to COVID-19.
2020
ACCC files court allegations against Lorna Jane
Lawsuit filed
In December 2020, the Australian Competition and Consumer Commission filed allegations in the Federal Court against Lorna Jane. The regulator alleged that the brand engaged in false and misleading conduct by claiming that fabric used in some of its products could eliminate and stop the spread of COVID-19. The allegations concern the company's representations about the antiviral properties of that fabric. The matter was brought before the Federal Court; the filing itself sets out the regulator's claims rather than a final finding.
Source excerpt
Activewear giant Lorna Jane faces allegations of false and misleading conduct in the Federal Court after it claimed the fabric used in some of its products could eliminate and stop the spread of COVID-19.