Lonely controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2020
Allegations concerning QAnon-related views and COVID-19 workplace practices
Reporting described allegations about the owners' social-media engagement with QAnon conspiracy theories and staff concerns that COVID-19 precautions, including protective equipment, sign-in procedures and social-distancing guidance, were inadequate or unclear. The owners said they took the concerns seriously and acknowledged possible communication problems.
2019
Criticism of limited fat-body representation and sizing
Critics argued that Lonely's body-positive marketing did not adequately include fat bodies and pointed to a reported product range ending at size 16 and a G cup.
2018
Criticism over use of self-injury scars in advertising
Lonely was criticized after featuring a model with self-injury scars. The response raised questions about whether the imagery represented lived experience respectfully or risked turning personal harm into a marketing device.