La Croix Sparkling Water controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2019
New York deceptive-marketing lawsuit
A separate lawsuit alleged that La Croix’s natural-ingredient marketing violated New York consumer-protection law and cited laboratory analyses. The action was voluntarily dismissed in September 2020.
2018
Sexual-harassment allegations involving Nick Caporella
Two former employee pilots accused National Beverage chief executive Nick Caporella of inappropriate touching during multiple trips between 2014 and 2016. Caporella denied the allegations. One matter was reportedly settled out of court in January 2018, while another was pending in contemporaneous reporting.
2018
Challenge to “all natural” claims
A proposed class action alleged that certain flavor ingredients conflicted with La Croix’s “all natural” positioning. The company maintained that its flavor essences were natural. The plaintiff later withdrew the case and retracted its claims.