争议事件

来源摘录

• An Indiana woman has filed a lawsuit against the Centers for Disease Control and Prevention and multiple retailers, alleging that their mask requirements violated laws meant to protect people with disabilities.

• Krispy Kreme, Sephora, and AMC Theatres were among the 16 named defendants in the lawsuit filed on August 18 by Jennifer Reinoehl in US District Court for the Northern District of Indiana.

• Jennifer Reinoehl filed the lawsuit on Aug. 18, stating that the CDC mask requirements violated laws meant to protect people with disabilities. Krispy Kreme, Sephora and AMC Theatres were among the 16 defendants named in the lawsuit.

来源摘录

• But critics say that the offer excludes those who don't want the vaccine. Others say that the promotion is incredibly bad for your health.

品牌回应

• 道歉 — Krispy Kreme

  Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores.

• 整改 — Krispy Kreme

  All material, both online and in the store, has been withdrawn and steps are being taken to ensure that greater precautions are taken with publicity materials in the future.

来源摘录

• All material, both online and in the store, has been withdrawn and steps are being taken to ensure that greater precautions are taken with publicity materials in the future.

• However, after the company posted about KKK, which is commonly used to reference the American white supremacist group the Ku Klux Klan, many people took to Twitter and Facebook to scold the doughnut company.

• Krispy Kreme Doughnuts issued an apology after the company promoted a kids club in the United Kingdom called the Krispy Kreme Klub, or KKK.