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Kraft controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Withdrawal of “Send Noods” campaign

    Kraft Mac & Cheese removed a provocative promotional campaign after online criticism focused on its sexual innuendo and the possibility that the creative could reach children.

    Source

  2. 2020

    OCA sues Kraft Heinz over natural cheese marketing claims

    Lawsuit filed

    The Organic Consumers Association filed suit against The Kraft Heinz Company in D.C. Superior Court. The complaint alleged that the company marketed some cheese products made with milk from cows administered rbST/rbGH as "natural." The action concerned the labeling and promotion of those products as natural despite the use of milk from cows given the growth hormone. The case was brought in the District of Columbia court, with the Organic Consumers Association as plaintiff and The Kraft Heinz Company as defendant.

    The Organic Consumers Association sued The Kraft Heinz Company in D.C. Superior Court, alleging that the company marketed some cheese products made with milk from cows administered rbST/rbGH as “natural.”

    Source excerpt

    • The suit also alleges that Kraft knows consumers intentionally seek out dairy products made from cows raised without the use of rbST/rbGH, and that consumers will pay more for such products.
    • The Organic Consumers Association (OCA) today sued The Kraft Heinz Company ("Kraft") for allegedly misleading consumers by marketing and advertising cheese products containing milk from cows administered recombinant bovine somatotropin (rbST) — also known as recombinant bovine growth hormone (rbGH) — as "natural."
    Source