KMUM-CD

KMUM-CD is a Class A low-power television station and translator associated with the Telemundo service in the Sacramento, California, market. Rather than operating as a standalone full-power station, it extends the reach of Sacramento Telemundo outlet KCSO-LD and forms part of the network's local distribution arrangement in Northern California. Its programming is Spanish-language television supplied through Telemundo, while the station's signal is complemented by additional carriage arrangements, including cable and satellite distribution and simulcasts on other Sacramento-market stations. The station's ownership history is connected to the evolution of Sacramento's Spanish-language television operations. KMUM-CD was acquired by Serestar Communications Group from Viacom in a transaction agreed in March 2014 and completed in September of that year. Before the transaction, the station and the related KMMW-LD operation had been associated with the Tr3́s service. The stations subsequently changed affiliation to Telemundo and became sister translator operations supporting KCSO-LD. This arrangement allowed Telemundo to use a combination of low-power facilities, translators, and host-station subchannels to reach viewers across a market where a low-power signal alone could not provide comprehensive coverage. In November 2018, Serestar agreed to sell KCSO-LD, KMUM-CD, and KMMW-LD to NBCUniversal in a transaction reported at $21 million for the group. The sale closed in March 2019, making KMUM-CD part of NBCUniversal's Telemundo Station Group. Its role is therefore best understood as a local broadcast distribution asset within a larger Spanish-language network operation rather than as an independent national consumer brand. The station's programming identity is tied to Telemundo's Sacramento operation, including local news and network entertainment. KCSO-LD's local news service was relaunched in 2016 after an earlier news department had been discontinued, and the operation later expanded its evening schedule and shared programming with Telemundo's Fresno station, KNSO. The Sacramento operation's newscasts have used successive names including Noticiero Telemundo 33, Noticias Telemundo Sacramento, and Noticias Telemundo California. Because KMUM-CD functions as a translator, publicly available descriptions of its schedule and technical configuration are generally presented alongside those of KCSO-LD rather than as a separate programming operation. KMUM-CD serves a practical coverage and distribution function: it helps preserve Telemundo's local presence in the Sacramento region, supports Spanish-language news access, and operates within a broader system of over-the-air, subchannel, cable, and satellite delivery. Detailed independent information about its founding date, individual executives, transmitter facilities, and standalone programming schedule is limited in the available reference material.

KMUM-CD is described as a Class A translator serving the Sacramento, California, television market. Its operational identity is closely linked to KCSO-LD, the Sacramento-area Telemundo outlet. The translator arrangement enables Telemundo programming to reach viewers beyond the practical coverage of a low-power primary station and complements distribution through cable and satellite providers. The station's documented ownership history begins with Viacom, under whose ownership KMUM-CD was associated with the Tr3́s network. On March 9, 2014, Serestar Communications Group agreed to acquire KMUM-CD together with KMMW-LD. The sale was finalized on September 25, 2014. Around the transition, both facilities ended their Tr3́s affiliation and switched to Telemundo. They then operated as sister translator stations supporting KCSO-LD, giving the Telemundo Sacramento service additional means of reaching the regional audience. The wider KCSO-LD operation had originated under Sainte Partners II, the company associated with country-western performer Chester Smith, and had signed on in 1999. That history provides context for the Sacramento station group to which KMUM-CD became attached, although the available material does not establish a separate sign-on date or founding event for KMUM-CD itself. Following the death of Chester Smith in 2008, the primary station continued under Sainte ownership until its sale to Serestar in 2013. Sainte subsequently ceased operations as a company. On November 28, 2018, Serestar agreed to sell KCSO-LD, KMUM-CD, and KMMW-LD to NBCUniversal in a transaction reported at $21 million. NBCUniversal completed the purchase on March 5, 2019. KMUM-CD consequently became part of NBCUniversal's Telemundo Station Group and joined a network-owned local television structure. This change connected the translator to the broader resources and programming of Telemundo while retaining its role as a Sacramento-area coverage facility. KCSO-LD's local news operation provides the main local editorial and programming context for KMUM-CD. The primary station initially produced a half-hour weekday evening program called Noticiero 33, but that program was canceled after approximately five years because of low ratings. Online news briefs later appeared under the Telemundo 33 Al Día name, followed in 2014 by morning news updates branded Noticias 33 por la mañana. A weekday evening newscast returned on November 6, 2016, and a late-night newscast was added in 2017. The service subsequently used the Noticias Telemundo California identity and was also shared with Telemundo's Fresno operation, KNSO. In March 2020, the Sacramento operation added 5 p.m. and 5:30 p.m. newscasts and began simulcasting its newscasts on KNSO. Because KMUM-CD is a translator rather than the principal Sacramento Telemundo outlet, its individual schedule, facilities, and news production are not separately detailed in the available sources. Its historical significance lies in its role in the network's technical and market strategy: it supports local Spanish-language broadcasting through a combination of translator coverage and broader station distribution. No separate information about KMUM-CD's current executives, exact transmitter location, original license date, or independent news department is established by the supplied material.

1. 2019NBCUniversal completes purchase

   NBCUniversal completed its acquisition of KMUM-CD, KCSO-LD, and KMMW-LD on March 5, 2019.

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2. 2014Serestar agrees to acquire KMUM-CD

   Serestar Communications Group agreed to purchase KMUM-CD and KMMW-LD from Viacom, linking the stations to the Sacramento Telemundo operation.

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3. 2014Affiliation changes to Telemundo

   Before the Serestar transaction closed, KMUM-CD and KMMW-LD left the Tr3́s service and adopted Telemundo affiliation.

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4. 2014Serestar completes the acquisition

   The sale of KMUM-CD and KMMW-LD to Serestar was completed on September 25, 2014.

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A local Spanish-language Telemundo broadcast outlet and coverage-extension station for the Sacramento television market.

• Telemundo Sacramento distributionSpanish-language television broadcasting

  KMUM-CD functions as a Class A translator associated with the Sacramento Telemundo operation. Its principal offering is the over-the-air distribution of Telemundo network content and related local programming, extending the reach of KCSO-LD within the Sacramento market. The station is part of a broader delivery system that also uses other broadcast facilities, cable, and satellite carriage.

• Telemundo California local newsLocal television news2016

  KMUM-CD is associated with local Spanish-language news produced through the KCSO-LD operation. The Sacramento service has used names including Noticiero Telemundo 33, Noticias Telemundo Sacramento, and Noticias Telemundo California, with programming later shared with sister station KNSO in Fresno.

• 2019NBCUniversal acquisition of the Sacramento station groupM&A

  Serestar agreed to sell KCSO-LD, KMUM-CD, and KMMW-LD to NBCUniversal in November 2018.

  What changed. NBCUniversal completed the acquisition on March 5, 2019, transferring KMUM-CD into the Telemundo Station Group.

  Aftermath. KMUM-CD became part of an NBCUniversal-owned Telemundo station operation serving Northern California.

  Reported transaction value for KCSO-LD, KMUM-CD, and KMMW-LD. (2018 agreement; completed March 5, 2019)

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• 2014Sale of KMUM-CD to Serestar Communications GroupM&A

  Viacom placed KMUM-CD and KMMW-LD in a transaction with Serestar as the stations' affiliation arrangements were being reorganized.

  What changed. Serestar agreed to acquire both stations, and the sale was completed on September 25, 2014. The stations changed from Tr3́s to Telemundo and became translator sisters to KCSO-LD.

  Aftermath. KMUM-CD became part of Serestar's Sacramento-area Telemundo distribution structure.

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• 2019KMUM-CD becomes part of NBCUniversal's Telemundo station group

  NBCUniversal completed its acquisition of KMUM-CD, KCSO-LD, and KMMW-LD from Serestar Communications Group, bringing the Sacramento-area translator into direct ownership within the Telemundo Station Group.

  M&A
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• 2014Serestar agrees to acquire KMUM-CD and KMMW-LD

  Serestar Communications Group agreed to purchase KMUM-CD and the related KMMW-LD translator from Viacom. The transaction was completed later that year, after the stations moved from the Tr3́s affiliation to Telemundo.

  M&AProduct generation
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1. KCSO-LD
2. Telemundo 33