Recent events
Recent events tied to this brand in public sources.
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2020
KIND's pending acquisition of Nature's Bakery
KIND has a pending acquisition of Nature's Bakery, a family-owned snacking company known for its soft-baked fig bars. The article says the deal would strengthen KIND and parent company Mars in the nut-free snack bar category.
2020
Mars acquires KIND North America
Mars acquired KIND North America, which it said would operate as a distinct and separate business within the Mars family of companies.
2019
C.A. Fortune begins national sales agency partnership with KIND
C.A. Fortune and KIND began a sales agency partnership effective November 1, 2019. C.A. Fortune will assist KIND's business growth nationwide.