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Kewpie controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1998

    Dispute over Kewpie logo and character rights

    A representative of the Japan Kewpie Club brought a copyright-related action concerning the Kewpie logo used by Kewpie Mayonnaise. The claim was rejected. The dispute reflected the complex relationship between Rose O’Neill’s original Kewpie character, later Japanese adaptations, and commercial trademark use.

    Source