Kashi controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2013
Class-action litigation over 'All Natural' labeling
A California case challenged Kashi products labeled “All Natural” or “Nothing Artificial,” alleging that certain ingredients, including specified vitamins and hexane-processed soy ingredients, conflicted with those marketing claims. The court certified California consumer classes for the asserted label claims.
2012
GMO ingredients and natural-food positioning controversy
Kashi faced criticism after a Rhode Island retailer identified genetically engineered and non-organic ingredients in products associated with the brand's natural-food image. The controversy led consumers to question Kashi's use of natural-label language and contributed to the company's subsequent GMO-removal and verification commitments.
2012
Kellogg contribution to Proposition 37 opposition
Kellogg Company's reported $790,000 donation to the campaign opposing California Proposition 37 drew criticism because the measure concerned labeling foods containing genetically modified organisms. The contribution was viewed by some consumers as inconsistent with Kashi's health-food and transparency positioning.