Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Just Eat apologises and pauses AI menu imagery tool
Company response
Just Eat apologised and paused the rollout of an AI-powered menu imagery tool after it created confusing and surreal images for some restaurant listings. According to a report by Restaurant Online, the tool generated images that were described as surreal, and the company issued an apology while halting further deployment of the feature. The incident concerned menu imagery shown for some restaurant listings on the platform. Just Eat did not, in the available account, specify how many listings were affected or what further steps would follow beyond the pause and apology.
Just Eat apologised after an AI-powered menu imagery tool created confusing and surreal images for some restaurant listings, and paused the tool’s rollout.
Company response
Apology — Just Eat
Just Eat has apologised after bizarre images were created using AI
Remediation — Just Eat
Just Eat has paused the roll out of an AI-powered menu imagery tool
Source excerpt
Just Eat has paused the roll out of an AI-powered menu imagery tool after it created a number of confusing and surreal images for some of its restaurant listings.
Just Eat has apologised after bizarre images were created using AI
2026
Just Eat responds to inaccurate AI-generated food images
Company response
Just Eat apologised after inaccurate AI-generated pictures of restaurant food items drew ridicule online. The company said it was removing the incorrect images and would stop generating more until the AI was further developed.
Company response
Apology — Just Eat
Just Eat has apologised after it was ridiculed online over a series of mistakes with AI-generated pictures for some of its restaurants' food items.
Remediation — Just Eat
A Just Eat spokesperson said the firm was "in the process of removing" the incorrect images, and would stop making more until the AI was further developed.
Source excerpt
Just Eat has apologised after it was ridiculed online over a series of mistakes with AI-generated pictures for some of its restaurants' food items.
A Just Eat spokesperson said the firm was "in the process of removing" the incorrect images, and would stop making more until the AI was further developed.
2024
Advertising Standards Authority HFSS targeting ruling
The UK Advertising Standards Authority upheld a complaint that Just Eat had not used appropriate targeting to prevent an advertisement for food high in fat, salt, or sugar from being directed at under-16s.
2021
Italian prosecutors fine food delivery platforms over courier employment and safety rules
Fine or penalty
Italian prosecutors fined Uber Eats, Glovo, Just Eat and Deliveroo a total of about €733 million over labour safety issues and said the platforms must offer non-permanent contracts with fixed pay to couriers in Italy. The companies were also given 90 days to comply with requests concerning social security, insurance and protective equipment.
Company response
Clarification — Uber
Over the past months, we have put in place a landmark framework for stronger protections and more benefits for independent couriers in Italy, while working hard to set new standards for health and safety protection
Source excerpt
Companies were given 90 days to comply with the requests.
The more than 60,000 couriers who worked for Uber Eats, Glovo, Just Eat and Deliveroo in Italy during 2017-2020 must be offered non-permanent contracts with fixed pay, the Milan prosecutors' office said in a statement.
They were also ordered to pay fines totalling some 733 million euros ($900 million) to settle the labour safety issues with Italian authorities, a sum that could rise based on their other infractions.
2018
Hygiene-rating concerns in UK listings
A BBC investigation reported that some takeaway outlets with the lowest food-hygiene ratings appeared on the Just Eat platform.
2017
Unlicensed restaurants found on the platform
A UK audit reportedly found restaurants listed on Just Eat without the expected licensing or hygiene-rating documentation, raising questions about marketplace verification.