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Jo Malone Suomi Extra Site controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    John Boyega advertisement localization controversy

    A China-market adaptation of a Jo Malone London advertisement replaced John Boyega with a Chinese actor while retaining elements of the original campaign concept. The change generated criticism over representation, cultural appropriation, and the handling of a global ambassador's creative work. Boyega subsequently resigned from the global ambassador role.