Izze controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2016
Lawsuit over product marketing claims
A proposed class-action lawsuit against PepsiCo alleged that the original Izze brand was deceptively marketed. The complaint disputed the meaning or accuracy of claims relating to the absence of preservatives and the beverage's representation as containing two servings of fruit under USDA dietary guidance. No final outcome is established in the supplied reference.