Recent events
Recent events tied to this brand in public sources.
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2021
HBC apologizes over Indigenous representation on advisory board
Hudson's Bay Co. apologized after its advisory board for a BIPOC fashion-designers fund had no Indigenous members, and said the fund plans would not move forward until Indigenous voices were represented.
2021
Hudson’s Bay and Rebelstork partner on baby-gear resale marketplace
Hudson’s Bay partnered with Rebelstork to make Rebelstork’s marketplace for buying and selling baby-related products available through thebay.com.
2021
Hudson’s Bay sues over Zellers trademarks
Hudson’s Bay Co. filed a Federal Court claim against members of the Moniz family, alleging trademark infringement, depreciation of goodwill and passing off involving Zellers-formative names and trademarks. The claims are allegations, and the defendants had not filed a response at the time of the report.
2021
Zellers pop-up opens inside Hudson’s Bay store
Hudson’s Bay opened a Zellers pop-up shop inside its Burlington Centre location in Ontario.
2021
Hudson’s Bay and Coach collaborate on a collection
Hudson’s Bay and Coach collaborated on a collection featuring a zip wallet and a tote bag in two designs and two colours.
2021
Hudson's Bay and Neo Financial announce credit card partnership
Hudson’s Bay Co. and Neo Financial announced a partnership to offer a new Hudson’s Bay MasterCard.
2020
Hudson’s Bay launches “Live a Colourful Life” campaign
Hudson’s Bay introduced its “Live a Colourful Life” campaign and new brand direction, with the campaign planned to run across Canada on television, in cinemas, and on social and digital platforms.