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Hot Cheetos

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2021

    Dispute over the invention of Flamin' Hot Cheetos

    Richard Montañez became publicly associated with the claim that he invented or helped originate Flamin' Hot Cheetos. Frito-Lay later said its records attributed development to a broader team and did not confirm Montañez's version. The dispute generated extensive media coverage and continued through the release of a film based on his account.