{ "schemaVersion": "1.4.0", "language": "en", "slug": "honor", "brandKey": "honor", "canonicalName": "Honor", "canonicalUrl": "https://worldbrand.ai/brand-wiki/honor", "jsonUrl": "https://worldbrand.ai/brand-wiki/honor/json", "markdownUrl": "https://worldbrand.ai/brand-wiki/honor/md", "name": "Honor", "oneLiner": "A Chinese consumer-technology brand known for smartphones and an expanding portfolio of connected smart devices.", "summary": "Honor is a consumer-electronics brand headquartered in Shenzhen, China, best known for smartphones and increasingly active in tablets, notebook computers, wearables and other connected devices. The brand was established in 2013 within Huawei as a lower-priced, digitally oriented smartphone line designed to reach younger consumers and compete especially strongly in online channels. Its early identity emphasized attractive industrial design, capable specifications and relatively accessible pricing.\n\nHonor developed from a value-focused smartphone label into a broader device brand. Its portfolio has included the entry-level and mid-range X series, the number-series phones positioned around design and imaging, and the premium Magic family. The Magic range has become particularly important to the company’s effort to move upmarket, with flagship smartphones, foldable phones and software features built around cameras, artificial intelligence, displays and productivity. The company also sells MagicBook laptops, Pad tablets, Watch wearables and related accessories, although product availability varies by market.\n\nIn November 2020, Huawei announced the sale of the Honor business to Shenzhen Zhixin New Information Technology Co., Ltd., a consortium associated with financial and state-linked investors and Honor distribution partners. Huawei stated that it would no longer hold shares in Honor or participate in its management and decision-making. The separation enabled Honor to operate independently and to rebuild relationships with suppliers and software partners. The post-sale business retained substantial familiarity with the smartphone market while pursuing its own international expansion, product strategy and brand identity.\n\nAfter becoming independent, Honor broadened its international presence and increased investment in premium products. Its global strategy has combined differentiated hardware, battery and charging technology, foldable form factors, camera systems, device durability and cross-device connectivity. The company has also promoted artificial-intelligence functions, including productivity and security-oriented features, as it seeks to define itself as an AI-enabled terminal and smart-device ecosystem company rather than merely a smartphone vendor.\n\nHonor competes with Apple, Samsung, Xiaomi, Oppo, Vivo, Huawei and other Android-device manufacturers. Its market positioning spans several price tiers: affordable and mid-range products provide volume and channel reach, while Magic-series flagships and foldables support premium recognition. Marketing has frequently focused on design, reliability, thinness, photography, battery life and technology aimed at mobile professionals and younger, digitally active consumers.\n\nThe company remains privately held. Reports and corporate disclosures referenced in the supplied material describe shareholding reform and preparations for a possible domestic listing, but no completed public listing or ticker is established here. Honor’s current long-term direction centers on international growth, premiumization, AI-enabled devices and tighter integration across smartphones, tablets, computers, wearables and other smart scenarios.", "aliases": [ "Honor (company)", "康樂 Honor", "荣耀 (Honor)" ], "entityType": "corporate_brand", "l1Slug": "consumer-discretionary", "l1": "Consumer Discretionary", "l2Slug": "consumer-durables", "l2": "Consumer Durables & Apparel", "l3Slug": "household-durables", "l3": "Household Durables", "l4Slug": "smartphones", "l4": "Smartphones", "country": "China", "headquarters": "Shenzhen, China", "operatingMarkets": [ "China", "Europe", "Middle East", "Asia-Pacific", "Latin America", "China and international markets" ], "foundedYear": 2013, "founder": null, "website": "https://honor.com", "websiteHost": "honor.com", "parentCompany": null, "owner": null, "groupOrHouse": null, "listedStatus": "private", "ticker": null, "status": "unknown", "enrichmentStatus": "rich_ok", "typicalProducts": [ "Smartphones", "Tablets", "Notebook computers", "Wearables", "Smart accessories", "Connected smart devices", "Foldable smartphones", "Laptops", "Smartwatches and fitness wearables", "Wireless audio devices", "Routers and other smart-home products" ], "flagshipOfferings": [ "Honor Magic series", "Honor Magic V foldable series", "Honor Number series", "Honor X series", "Honor Pad series", "Honor MagicBook series", "HONOR foldable smartphones" ], "positioning": "Design-led and innovation-focused consumer technology for value-conscious, premium and digitally active users, with increasing emphasis on foldables, durability, AI and cross-device experiences.", "sameAs": [ "https://honor.com" ], "claimStatus": "unverified", "wikiVerified": false, "updatedAt": "2026-10-14T19:43:52.945Z", "generatedAt": "2026-10-09T13:42:12.755Z", "executives": [ { "name": "Li Jian", "title": "Director, Vice Chairman and President of Human Resources before becoming CEO", "isCurrent": true, "startYear": 2025, "endYear": 2025 }, { "name": "Wu Hui", "title": "Chairman", "isCurrent": false, "startYear": 2023, "endYear": null }, { "name": "Zhao Ming", "title": "Chief Executive Officer; previously President of Honor", "isCurrent": false, "startYear": 2015, "endYear": 2025 }, { "name": "Wan Biao", "title": "Chairman", "isCurrent": false, "startYear": null, "endYear": 2023 } ], "news": [ { "headline": "HONOR launches WIN2 series and WIN RT2", "year": 2026, "eventDate": "2026-10-21", "datePrecision": "day", "publishedAt": "2026-10-22", "publishedDatePrecision": "day", "summary": "HONOR launched the WIN2 series and WIN RT2 in Hangzhou on October 21, 2026.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/roll/2026-10-22/doc-iniwarrm5242832.shtml" }, { "headline": "Honor announces two sports ambassadors", "year": 2026, "eventDate": "2026-10-17", "datePrecision": "day", "publishedAt": "2026-10-17", "publishedDatePrecision": "day", "summary": "Honor announced that marathon runner Sebastian Sawe would serve as its Global Chief Running Officer and trail runner Zhao Jiaju as its Extreme Exploration Officer. They are scheduled to appear with Honor's humanoid robot Lightning on October 20.", "tags": [], "isScandal": false, "sourceUrl": "https://ai.zol.com.cn/1261/12611097.html" }, { "headline": "Honor unveils WIN2 gaming flagship with official pricing and opens pre-orders", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": "2026-10-15", "publishedDatePrecision": "day", "summary": "Honor has unveiled its new gaming flagship smartphone WIN2. Official teaser materials show the device is equipped with the sixth-generation Snapdragon 8 Super Elite chip (骁龙8EE6), a dual-fan active cooling system, a 2K 185Hz dual-core Oasis display and a 10100mAh battery. Honor's global CMO Guan Haitao recently disclosed the official pricing, positioning the phone as a top-tier (T0) esports model for the year; the 12GB+512GB variant comes to 5,499 yuan after China's national consumption subsidy. The WIN2 series has fully opened pre-orders, offered in three exclusive colorways (快开黑, 指定赢, 红蓝Buff) and five storage configurations from 12GB+256GB to 16GB+1TB.", "tags": [], "isScandal": false, "sourceUrl": "https://news.zol.com.cn/1260/12606783.html" }, { "headline": "Honor Magic9 series receives first batch of AI agent phone network access certification", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor CEO Li Jian announced on social media that the entire Honor Magic9 series (Honor Magic9 Pro Max, Honor Magic9 Super Edition, Honor Magic9) officially received the first batch of 'AI agent phone' network access certification.", "tags": [], "isScandal": false, "sourceUrl": "https://www.chinaz.com/ainews/30607.shtml" }, { "headline": "HONOR unveils WIN gaming tablet with Geek Center performance customization system", "year": 2026, "eventDate": "2026-10-13", "datePrecision": "day", "publishedAt": "2026-10-13", "publishedDatePrecision": "day", "summary": "On October 13, 2026, HONOR officially revealed core details of its WIN gaming and esports-oriented tablet, which debuts the newly upgraded Geek Center system letting users fine-tune processor scheduling, GPU frequency and memory allocation, save scenario presets, import community-shared configs, and monitor real-time operating data without affecting the factory firmware or warranty. The tablet features an 8.4-inch 240Hz OLED gaming display with Oasis eye-protection technology, the Snapdragon 8 Elite Gen 5 mobile platform, a 10000mAh battery, and HONOR's self-developed Dongfeng (East Wind) turbine cooling system.", "tags": [], "isScandal": false, "sourceUrl": "https://pad.zol.com.cn/1259/12599890.html" }, { "headline": "Honor holds WIN2 series tech briefing, opens reservations ahead of Oct 21 launch", "year": 2026, "eventDate": "2026-10-13", "datePrecision": "day", "publishedAt": "2026-10-13", "publishedDatePrecision": "day", "summary": "On the afternoon of October 13, Honor held a technical communication event for its WIN2 series, detailing the new lineup (Honor WIN2, Honor WIN RT2, Honor WIN Turbo2), including a Snapdragon 8 Gen 6 flagship chip, dual-fan cooling, a 2K 185Hz display, and up to a 12070mAh battery. Reservations are open on Honor Mall, with the official launch scheduled for October 21.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/roll/2026-10-13/doc-inivafqp8894392.shtml" }, { "headline": "Honor launches Magic 9 series flagship smartphones, including Magic 9 Pro Max, in China", "year": 2026, "eventDate": "2026-09-28", "datePrecision": "day", "publishedAt": "2026-09-28", "publishedDatePrecision": "day", "summary": "Honor launched its new Magic 9 flagship smartphones, including the Magic 9 Pro Max, in China on September 28, 2026. The 9 Pro Max features a design revamp, an Arri-inspired camera island drawing from Arri's three-lens turret design, camera features contributed by Arri (Arri LogC3 shooting support, 14 preset Arri Look LUTs, access to Arri's LUT library, and the APV 10-bit 4:2:2 codec), an 8,800mAh battery, and the Snapdragon 8 Elite Extreme Gen 6 chipset. Honor has confirmed an international launch is coming but has not announced when.", "tags": [], "isScandal": false, "sourceUrl": "https://www.theverge.com/tech/1001219/honor-magic-9-pro-max-arri-cameras-snapdragon-battery-design-china" }, { "headline": "Honor Play 11T launched in China", "year": 2026, "eventDate": "2026-08-17", "datePrecision": "day", "publishedAt": "2026-08-17", "publishedDatePrecision": "day", "summary": "Honor launched the Honor Play 11T smartphone in China, offering four storage configurations with a subsidized starting price of 968.15 yuan. The phone features a 6.61-inch 120Hz LCD display, a 7500mAh battery with 45W fast charging, a fourth-generation Snapdragon 4 chip, SGS five-star drop resistance certification, and ships with MagicOS 10.0.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/roll/2026-08-17/doc-ininrkkk0114101.shtml" }, { "headline": "Honor launches Robot Phone with Agentic OS", "year": 2026, "eventDate": "2026-08-12", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "At its global new product launch event on the evening of August 12, Honor announced that the Robot Phone will run Agentic OS, a new companion-style multimodal intelligent operating system, and will debut the new YOYO Pro mode deeply powered by Alibaba's Qwen large model.", "tags": [], "isScandal": false, "sourceUrl": "https://www.chinaz.com/ainews/30299.shtml" }, { "headline": "Honor to launch Robot Phone with 4D mechanical gimbal camera", "year": 2026, "eventDate": "2026-08-12", "datePrecision": "day", "publishedAt": "2026-08-11", "publishedDatePrecision": "day", "summary": "Honor is set to officially launch the Robot Phone on August 12, described as the world's first robot phone. The device integrates miniaturized robot joint-control technology into a phone, featuring a self-developed 4D mechanical gimbal main camera, an aerospace-grade titanium alloy gimbal architecture that is 65% smaller than mainstream gimbals, a titanium alloy gimbal motor with 44% higher torque density and up to 360° per second rotation, and a shield-tunneling steel flip motor with 43 precision parts in 0.5 cubic centimeters. The gimbal pops out or retracts in as little as 0.8 seconds, supports 360° rotation tracking, auto-framing and subject following, and CIPA 5.5-level stabilization. Honor also partnered with the century-old imaging brand ARRI to enhance mobile imaging performance.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/roll/2026-08-11/doc-inimxrnq5831121.shtml" }, { "headline": "Honor launches Robot Phone with built-in robotic gimbal", "year": 2026, "eventDate": "2026-08-12", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor launched the Robot Phone, a phone featuring a three-axis mechanical gimbal camera and AI multimodal interaction, priced from 9,999 yuan to 12,999 yuan. Honor described it as the world's first robot phone with an in-body mechanical gimbal aimed at embodied intelligence scenarios.", "tags": [], "isScandal": false, "sourceUrl": "https://stcn.com/article/detail/4075112.html" }, { "headline": "Honor launches Robot Phone, billed as world's first robot phone", "year": 2026, "eventDate": "2026-08-12", "datePrecision": "day", "publishedAt": "2026-08-12", "publishedDatePrecision": "day", "summary": "Honor launched the Robot Phone on August 12, 2026, described by the company as the world's first robot phone, featuring a four-degree-of-freedom flip-and-rotate mechanical gimbal camera system with AI visual recognition and subject tracking, and integrating ARRI cinematic color science from a prior partnership.", "tags": [], "isScandal": false, "sourceUrl": "https://www.engadget.com/2235640/honor-launches-its-long-awaited-robot-phone-and-yes-it-can-wiggle-at-you/" }, { "headline": "HONOR announces Earbuds 3 Pro", "year": 2022, "eventDate": "2022-02-28", "datePrecision": "day", "publishedAt": "2022-02-28", "publishedDatePrecision": "day", "summary": "HONOR announced the Earbuds 3 Pro wireless earbuds, featuring active noise cancellation and a body temperature sensor. Pricing and availability were to be announced later.", "tags": [], "isScandal": false, "sourceUrl": "https://pocketnow.com/honor-earbuds-3-pro-announcement/" }, { "headline": "HONOR unveils Watch GS 3", "year": 2022, "eventDate": "2022-02-28", "datePrecision": "day", "publishedAt": "2022-02-28", "publishedDatePrecision": "day", "summary": "HONOR unveiled the Watch GS 3 smartwatch, which features a 1.43-inch AMOLED display and a stainless-steel chassis.", "tags": [], "isScandal": false, "sourceUrl": "https://pocketnow.com/honor-watch-gs-3-announcement/" }, { "headline": "Honor launches Magic4 series", "year": 2022, "eventDate": "2022-02-28", "datePrecision": "day", "publishedAt": "2022-03-01", "publishedDatePrecision": "day", "summary": "Honor formally launched the Magic4 series, including the Honor Magic4 and Honor Magic4 Pro, on the evening of February 28.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2022-03-01/doc-imcwiwss3496221.shtml" }, { "headline": "Honor 60 Pro ranked first in China Mobile 5G communication index", "year": 2022, "eventDate": "2022-01-25", "datePrecision": "day", "publishedAt": "2022-01-25", "publishedDatePrecision": "day", "summary": "China Mobile released the fifth edition of its 5G communication index report, which ranked the Honor 60 Pro first among the listed phones, with a score of 92.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2022-01-25/doc-ikyamrmz7287521.shtml" }, { "headline": "Honor and Redmi phones top China Mobile quality report rankings", "year": 2022, "eventDate": "2022-01-25", "datePrecision": "day", "publishedAt": "2022-01-26", "publishedDatePrecision": "day", "summary": "China Mobile's 2021 second-phase smart hardware quality report ranked Honor Magic3 Pro, Honor 60 Pro, and Redmi Note11 Pro first in their respective 5G phone price bands.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2022-01-26/doc-ikyamrmz7587516.shtml" }, { "headline": "Honor launches Magic V foldable smartphone", "year": 2022, "eventDate": "2022-01-10", "datePrecision": "day", "publishedAt": "2022-01-12", "publishedDatePrecision": "day", "summary": "Honor launched its first high-end foldable smartphone, the Magic V, on the evening of January 10, 2022. The phone was priced from 9,999 yuan and uses Honor’s Magic UI 6.0 operating system.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2022-01-12/doc-ikyamrmz4686390.shtml" }, { "headline": "HONOR releases Magic UI 6.0", "year": 2022, "eventDate": "2022-01-10", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "HONOR released Magic UI 6.0, featuring upgrades to Magic Live’s AI capabilities and support for intelligent collaboration across devices.", "tags": [], "isScandal": false, "sourceUrl": "http://www.chinaz.com/2022/0111/1351714.shtml" }, { "headline": "HONOR launches Magic V foldable smartphone", "year": 2022, "eventDate": "2022-01-10", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "HONOR launched its Magic V foldable flagship smartphone on January 10. The report said sales were scheduled to begin on January 18.", "tags": [], "isScandal": false, "sourceUrl": "http://www.chinaz.com/2022/0111/1351714.shtml" }, { "headline": "Honor launches X30 and Play 30 Plus smartphones", "year": 2021, "eventDate": "2021-12-16", "datePrecision": "day", "publishedAt": "2021-12-16", "publishedDatePrecision": "day", "summary": "Honor launched the X30 and Honor Play 30 Plus smartphones on December 16, 2021.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_x30_unveiled_with_snapdragon_695_play_30_plus_tags_along_with_dimensity_700-news-52309.php" }, { "headline": "Honor becomes sponsor of Chinese winter sports and short-track speed skating teams", "year": 2021, "eventDate": "2021-12-16", "datePrecision": "day", "publishedAt": "2021-12-16", "publishedDatePrecision": "day", "summary": "Honor announced that it became a technology-support sponsor for Chinese winter sports and a smartphone and terminal sponsor for China's national short-track speed skating team. It will provide smartphones and wearable devices.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2021-12-16/doc-ikyakumx4558101.shtml" }, { "headline": "Honor announces multi-camera computational photography technology for Magic3", "year": 2021, "eventDate": "2021-09-22", "datePrecision": "day", "publishedAt": "2021-09-22", "publishedDatePrecision": "day", "summary": "Honor announced multi-camera fusion computational photography technology for the Magic3 series at an imaging technology event. Honor said the technology would be pushed to devices online in October.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2021-09-22/doc-iktzscyx5715971.shtml" }, { "headline": "HarmonyOS 2 upgrade begins for seven Huawei and Honor models", "year": 2021, "eventDate": "2021-09-17", "datePrecision": "day", "publishedAt": "2021-09-17", "publishedDatePrecision": "day", "summary": "A new round of HarmonyOS 2 upgrades began for seven models: Huawei nova5i, Huawei nova4e, Honor 30S, Honor 30 Youth Edition, Honor X10, Honor X10 Max, and Honor Play4.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2021-09-17/doc-iktzqtyt6497106.shtml" }, { "headline": "Honor and Microsoft announce strategic partnership", "year": 2021, "eventDate": "2021-09-16", "datePrecision": "day", "publishedAt": "2021-09-16", "publishedDatePrecision": "day", "summary": "Honor announced a partnership with Microsoft to work together on technology solutions; the article says the announcement did not specify particular work.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_schedules_an_event_for_september_26_will_reveal_magicbook_v_14_with_windows_11-news-50976.php" }, { "headline": "Xingyao Mall appears as Honor's new retail platform", "year": 2021, "eventDate": "2021-08-23", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "A WeChat mini program named Xingyao Mall was reported as a new retail platform under Honor, offering Honor products for sale.", "tags": [], "isScandal": false, "sourceUrl": "https://www.itbear.com.cn/html/2021-08/412503.html" }, { "headline": "Honor builds a new production line in Shenzhen", "year": 2021, "eventDate": "2021-08-19", "datePrecision": "day", "publishedAt": "2021-08-19", "publishedDatePrecision": "day", "summary": "Honor was reported to be building a new headquarters and a new production line in Shenzhen; the report said the line would further increase its future phone production capacity.", "tags": [], "isScandal": false, "sourceUrl": "https://news.cnyes.com/news/id/4706512" }, { "headline": "Honor launches Magic3 smartphone series", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": "2021-08-13", "publishedDatePrecision": "day", "summary": "Honor launched the Magic3 smartphone series, which includes the Magic3, Magic3 Pro and Honor Magic3 Pro+. The article says the Magic3 is the first Snapdragon product to support the Digital Yuan.", "tags": [], "isScandal": false, "sourceUrl": "https://www.coinspeaker.com/honor-magic3-digital-yuan-wallet/" }, { "headline": "Honor announces partnership with IMAX Enhanced", "year": 2021, "eventDate": "2021-08-10", "datePrecision": "day", "publishedAt": "2021-08-10", "publishedDatePrecision": "day", "summary": "Honor announced a partnership with IMAX Enhanced. The article says the Honor Magic 3 will be the first smartphone to offer the IMAX Enhanced video experience.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_announces_partnership_with_imax_hints_a_circular_camera_island_for_magic_3-news-50452.php" }, { "headline": "Honor acquired Home Instead", "year": 2021, "eventDate": "2021-08-06", "datePrecision": "day", "publishedAt": "2021-08-06", "publishedDatePrecision": "day", "summary": "Honor Technology, Inc. acquired Home Instead, Inc., effective August 6, 2021. Home Instead will operate as a subsidiary of Honor under the Home Instead name.", "tags": [], "isScandal": false, "sourceUrl": "https://www.ketv.com/article/san-francisco-company-acquires-omaha-based-home-instead/37243770" }, { "headline": "Huawei announces another round of HarmonyOS 2.0 upgrades for older phones", "year": 2021, "eventDate": "2021-07-22", "datePrecision": "day", "publishedAt": "2021-07-22", "publishedDatePrecision": "day", "summary": "Huawei announced another list of phones eligible for a HarmonyOS 2.0 system update, including Huawei and Honor models.", "tags": [], "isScandal": false, "sourceUrl": "https://www.eprice.com.hk/mobile/talk/4546/218527/1" }, { "headline": "Honor launches MagicBook 14/15 Ryzen Edition 2021", "year": 2021, "eventDate": "2021-07-14", "datePrecision": "day", "publishedAt": "2021-07-14", "publishedDatePrecision": "day", "summary": "Honor launched the MagicBook 14/15 Ryzen Edition 2021 laptops, featuring AMD Ryzen 5000-series processors. The models include upgraded display and multi-screen collaboration features.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2021-07-14/doc-ikqcfnca6871963.shtml" }, { "headline": "Honor announces Band 6 sales in India", "year": 2021, "eventDate": "2021-06-09", "datePrecision": "day", "publishedAt": "2021-06-09", "publishedDatePrecision": "day", "summary": "Honor announced that the Band 6 would begin selling in India on June 14, 2021, at a starting price of INR 3,999. The article reports the announcement of the planned market entry, not that sales had already begun.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_introduces_band_6_to_india_sales_begin_on_june_14-news-49518.php" }, { "headline": "Honor announces Honor 50 series launch plan", "year": 2021, "eventDate": "2021-05-21", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "At a technology and cooperation summit, Honor president Zhao Ming said the Honor 50 series would launch in June and feature the Snapdragon 778G 5G platform.", "tags": [], "isScandal": false, "sourceUrl": "http://www.chinaz.com/2021/0521/1253903.shtml" }, { "headline": "Honor launches MagicBook X series and Pad X7", "year": 2021, "eventDate": "2021-05-07", "datePrecision": "day", "publishedAt": "2021-05-07", "publishedDatePrecision": "day", "summary": "Honor announced the MagicBook X series and Honor Pad X7 at a product launch event on May 7. The products were made available for presale or sale through Honor's listed sales channels, with the MagicBook X series' first sale scheduled for May 12.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2021-05-07/doc-ikmyaawc3920227.shtml" }, { "headline": "JD Home and Honor sign strategic partnership", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "JD Home and Honor signed a strategic cooperation agreement to work together on channels, supply chains and key marketing periods, and to explore new smartphone retail models.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.jrj.com.cn/tech/2021/03/23173332202488.shtml" }, { "headline": "Honor signs deals with chip suppliers", "year": 2021, "eventDate": "2021-01-22", "datePrecision": "day", "publishedAt": "2021-01-22", "publishedDatePrecision": "day", "summary": "Honor said it had signed partnerships with major chip suppliers, including Intel and Qualcomm, and had its own deals with several other technology firms.", "tags": [], "isScandal": false, "sourceUrl": "https://www.businesstoday.in/latest/corporate/story/honor-partners-with-intel-qualcomm-after-huawei-split-285222-2021-01-22" }, { "headline": "Honor MagicBook Pro Intel variant introduced globally", "year": 2021, "eventDate": "2021-01-11", "datePrecision": "day", "publishedAt": "2021-01-11", "publishedDatePrecision": "day", "summary": "Honor added the MagicBook Pro with an Intel processor to its global portfolio. The variant has an Intel Core i5-10210U processor and GeForce MX350 GPU; its approximate price is $1,000, subject to variation by country.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_introduces_band_6_to_the_global_scene_intelpowered_magicbook_pro_tags_along-news-47105.php" }, { "headline": "EMUI 11 update becomes available for 14 Huawei devices", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Huawei announced that the EMUI 11 stable update was available for 14 Huawei devices, including Mate, nova, Honor and Huawei tablet models.", "tags": [], "isScandal": false, "sourceUrl": "https://news.zol.com.cn/760/7600844.html" }, { "headline": "Honor and Microsoft announce a global cooperation agreement", "year": 2020, "eventDate": "2020-12-24", "datePrecision": "day", "publishedAt": "2020-12-24", "publishedDatePrecision": "day", "summary": "Honor announced that it had signed a global cooperation agreement with Microsoft, under which Honor will use Microsoft Windows 10 as the official operating system for its laptops worldwide.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2020-12-24/doc-iiznctke8313431.shtml" }, { "headline": "Honor and Microsoft sign global cooperation agreement", "year": 2020, "eventDate": "2020-12-24", "datePrecision": "day", "publishedAt": "2020-12-24", "publishedDatePrecision": "day", "summary": "Honor and Microsoft said they had reached a global cooperation agreement involving mainstream operating systems and technology for Honor PC products.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2020-12-24/doc-iiznctke8313276.shtml" }, { "headline": "Honor wins top Greater China Effie award", "year": 2020, "eventDate": "2020-12-11", "datePrecision": "day", "publishedAt": "2020-12-13", "publishedDatePrecision": "day", "summary": "Honor won first place in the Greater China Effie Awards. The awards ceremony was held on December 11.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/tech/2020-12-13/doc-iiznctke6247103.shtml" }, { "headline": "Huawei announces sale of its Honor phone business", "year": 2020, "eventDate": "2020-11-17", "datePrecision": "day", "publishedAt": "2020-11-17", "publishedDatePrecision": "day", "summary": "Huawei announced the sale of its Honor phone business assets to Shenzhen Zhixin New Information Technology Company. Huawei said that after the sale is completed, it will hold no equity in the new company and will not participate in its operations or management.", "tags": [], "isScandal": false, "sourceUrl": "https://www.voachinese.com/a/huawei-divest-cell-business-20201117/5665679.html" }, { "headline": "Huawei announces sale of Honor smartphone business", "year": 2020, "eventDate": "2020-11-17", "datePrecision": "day", "publishedAt": "2020-11-17", "publishedDatePrecision": "day", "summary": "Huawei announced the sale of the entire Honor business assets to Shenzhen Zhixin New Information Technology. The article says the companies signed an agreement for the purchaser to acquire the Honor smartphone business; it does not report completion.", "tags": [], "isScandal": false, "sourceUrl": "https://www.freepressjournal.in/business/huawei-sells-honor-smartphone-business-to-china-based-companyt-to-ensure-its-own-survival" }, { "headline": "Honor announces a limited-time shared-laptop service", "year": 2020, "eventDate": "2020-09-27", "datePrecision": "day", "publishedAt": "2020-09-27", "publishedDatePrecision": "day", "summary": "Honor announced that it would offer a limited-time shared-laptop service during China's National Day holiday, October 1–8.", "tags": [], "isScandal": false, "sourceUrl": "https://nb.zol.com.cn/753/7533439.html" }, { "headline": "Honor launches Hunter V700 gaming laptop", "year": 2020, "eventDate": "2020-09-16", "datePrecision": "day", "publishedAt": "2020-09-16", "publishedDatePrecision": "day", "summary": "Honor announced its first gaming laptop, the Hunter V700, and described its specifications and design.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/n/n/2020-09-16/doc-iivhuipp4683895.shtml" }, { "headline": "Honor announces Smart Screen UX 2.0 upgrade plan", "year": 2020, "eventDate": "2020-09-16", "datePrecision": "day", "publishedAt": "2020-09-17", "publishedDatePrecision": "day", "summary": "At its September 16 autumn product launch event, Honor announced a plan to upgrade its Smart Screen products to UX 2.0 in December, adding features including a magazine-style home page, notification center, multitasking and multi-device control. The planned upgrade applies to the Smart Screen product series.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/roll/2020-09-17/doc-iivhvpwy7188072.shtml" }, { "headline": "Honor launches Back to School promotion in Europe", "year": 2020, "eventDate": "2020-09-08", "datePrecision": "day", "publishedAt": "2020-09-08", "publishedDatePrecision": "day", "summary": "Honor launched a Back to School promotion in the United Kingdom, France, Germany, Italy, and Spain, offering discounts and product bundles on selected watches and laptops.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_launches_another_back_to_school_campaign_in_europe-news-45156.php" }, { "headline": "Honor introduces Watch GS Pro and Watch ES", "year": 2020, "eventDate": "2020-09-04", "datePrecision": "day", "publishedAt": "2020-09-04", "publishedDatePrecision": "day", "summary": "Honor officially introduced its Watch GS Pro and Watch ES smartwatches. The article describes the GS Pro as a rugged model and the Watch ES as a fitness-oriented smartwatch.", "tags": [], "isScandal": false, "sourceUrl": "https://www.gsmarena.com/honor_gs_pro_and_es_smartwatches_announced-news-45083.php" }, { "headline": "Honor Watch GS Pro wins IFA outdoor wearable award", "year": 2020, "eventDate": "2020-09-04", "datePrecision": "day", "publishedAt": "2020-09-07", "publishedDatePrecision": "day", "summary": "The Honor Watch GS Pro won the IFA outdoor wearable device gold award, according to the article.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/roll/2020-09-07/doc-iivhuipp2933632.shtml" }, { "headline": "Honor Smart Screen X1 65-inch 4GB model goes on first sale", "year": 2020, "eventDate": "2020-08-20", "datePrecision": "day", "publishedAt": "2020-08-20", "publishedDatePrecision": "day", "summary": "Honor's upgraded 65-inch Smart Screen X1 with 4GB memory and 32GB storage began its first sale on JD.com. The source also describes a presale offer and a delivered price of 3,299 yuan.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/roll/2020-08-20/doc-iivhvpwy2035637.shtml" }, { "headline": "HONOR collaborates with ZEE5 to promote smartphones in India", "year": 2020, "eventDate": "2020-08-10", "datePrecision": "day", "publishedAt": "2020-08-10", "publishedDatePrecision": "day", "summary": "HONOR India collaborated with ZEE5 to educate Indian consumers about HONOR 9A and HONOR 9S and reach consumers seeking affordable smartphones.", "tags": [], "isScandal": false, "sourceUrl": "https://indiantelevision.com/news-headline/honor-collaborates-with-zee5-to-reach-indian-consumers-for-its-latest-smartphones-200810/" }, { "headline": "Honor partners with Flipkart to enter India’s laptop market", "year": 2020, "eventDate": "2020-07-25", "datePrecision": "day", "publishedAt": "2020-07-25", "publishedDatePrecision": "day", "summary": "Honor announced a partnership with Flipkart as it prepared to enter India’s laptop market with the MagicBook 15.", "tags": [], "isScandal": false, "sourceUrl": "https://swarajyamag.com/insta/honor-partners-with-flipkart-to-enter-laptop-segment-in-india" }, { "headline": "Honor launches MagicBook Ryzen editions", "year": 2020, "eventDate": "2020-07-16", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor launched the MagicBook 14/15 Ryzen editions and the MagicBook Pro Ryzen edition at a launch event on the 16th; the article listed starting prices for the models.", "tags": [], "isScandal": false, "sourceUrl": "https://hkcd.com/content/2020-07/17/content_1202588.html" }, { "headline": "Honor launches X10 Max and 30 Youth Edition", "year": 2020, "eventDate": "2020-07-02", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "At its summer 5G product launch event, Honor released the X10 Max and Honor 30 Youth Edition smartphones.", "tags": [], "isScandal": false, "sourceUrl": "https://www.tmtpost.com/4513512.html" }, { "headline": "HONOR announces the HONOR 9A and HONOR CHOICE True Wireless Earbuds", "year": 2020, "eventDate": "2020-06-24", "datePrecision": "day", "publishedAt": "2020-06-24", "publishedDatePrecision": "day", "summary": "HONOR announced the HONOR 9A smartphone and HONOR CHOICE True Wireless Earbuds.", "tags": [], "isScandal": false, "sourceUrl": "https://www.finanznachrichten.de/nachrichten-2020-06/50003126-honor-bringt-das-honor-9a-und-die-honor-choice-true-wireless-earbuds-auf-den-markt-und-stattet-aeltere-produkte-mit-aufregenden-neuen-funktionen-aus-007.htm" }, { "headline": "Honor discussed plans for a new large-screen 5G phone", "year": 2020, "eventDate": "2020-06-18", "datePrecision": "day", "publishedAt": "2020-06-18", "publishedDatePrecision": "day", "summary": "Honor president Zhao Ming said Honor would launch a new large-screen phone this year; the article described a prospective 7-inch 5G model and said it might be called Honor X10 Max.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/d/2020-06-18/doc-iirczymk7756950.shtml" }, { "headline": "HONOR announces Super Service Offers campaign in India", "year": 2020, "eventDate": "2020-06-01", "datePrecision": "day", "publishedAt": "2020-06-01", "publishedDatePrecision": "day", "summary": "HONOR announced the Super Service Offers campaign for consumers, offering a 30% discount on smartphone spare parts and several free services. The offer was stated to be valid through June 30, 2020.", "tags": [], "isScandal": false, "sourceUrl": "https://www.fonearena.com/blog/313911/honor-india-super-service-offers-campaign.html" }, { "headline": "Honor Watch discounts during JD 618 promotion", "year": 2020, "eventDate": "2020-06-01", "datePrecision": "day", "publishedAt": "2020-06-02", "publishedDatePrecision": "day", "summary": "Honor offered discounts on its Magic-series and Watch 2-series watches during JD’s 618 promotion, with the Magic series starting at RMB 399 and advertised savings of RMB 300.", "tags": [], "isScandal": false, "sourceUrl": "https://finance.sina.com.cn/stock/relnews/us/2020-06-02/doc-iirczymk4839786.shtml" }, { "headline": "Honor launches Super Service Offers in India", "year": 2020, "eventDate": "2020-05-29", "datePrecision": "day", "publishedAt": "2020-05-29", "publishedDatePrecision": "day", "summary": "Honor announced its Super Service Offers programme in India, including a 30% discount on smartphone spare parts and other repair-related offers. The offer was valid through June 30, 2020.", "tags": [], "isScandal": false, "sourceUrl": "https://themobileindian.com/news/honor-introduces-super-service-offers-for-its-customers-in-india-31407" }, { "headline": "HONOR 30S Butterfly Feather Red goes on sale", "year": 2020, "eventDate": "2020-05-18", "datePrecision": "day", "publishedAt": "2020-05-18", "publishedDatePrecision": "day", "summary": "HONOR's 30S Butterfly Feather Red version went on sale, with a starting price of 2,399 yuan.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/roll/2020-05-18/doc-iirczymk2190518.shtml" }, { "headline": "Wondershare Filmora app debuts on Honor tablet", "year": 2020, "eventDate": "2020-05-18", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Wondershare and Honor debuted the tablet version of the Filmora video-creation app alongside the Honor Tablet V6 launch. The app was described as the first tablet-focused video-creation software released by Wondershare.", "tags": [], "isScandal": false, "sourceUrl": "https://www.itbear.com.cn/html/2020-05/378907.html" }, { "headline": "Wondershare debuts a tablet version of Filmora with Honor", "year": 2020, "eventDate": "2020-05-18", "datePrecision": "day", "publishedAt": "2020-05-19", "publishedDatePrecision": "day", "summary": "Wondershare debuted a tablet version of its Filmora app with Honor on the evening of May 18, 2020.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/roll/2020-05-19/doc-iirczymk2359280.shtml" }, { "headline": "Honor launches Honor 30 series", "year": 2020, "eventDate": "2020-04-15", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor formally launched the Honor 30 series, comprising the Honor 30, Honor 30 Pro, and Honor 30 Pro+. The article says JD had opened reservations and that sales were scheduled to begin on April 21.", "tags": [], "isScandal": false, "sourceUrl": "https://www.itbear.com.cn/html/2020-04/376089.html" }, { "headline": "Honor 30 series launches", "year": 2020, "eventDate": "2020-04-15", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor launched the Honor 30 smartphone series, comprising the Honor 30, Honor 30 Pro and Honor 30 Pro+ models, on April 15, 2020.", "tags": [], "isScandal": false, "sourceUrl": "https://www.donews.com/news/detail/5/3089909.html" }, { "headline": "HONOR announces MagicWatch 2 feature update", "year": 2020, "eventDate": "2020-04-08", "datePrecision": "day", "publishedAt": "2020-04-07", "publishedDatePrecision": "day", "summary": "HONOR announced that the MagicWatch 2 would receive SpO2 blood oxygen monitoring and female cycle tracking features via an OTA update on 10 April. The article describes the update as forthcoming.", "tags": [], "isScandal": false, "sourceUrl": "https://www.digitalnewsasia.com/personal-tech/honor-malaysia-launches-new-lifestyle-products-led-9x-pro-smartphone" }, { "headline": "HONOR Malaysia launches lifestyle products", "year": 2020, "eventDate": "2020-04-07", "datePrecision": "day", "publishedAt": "2020-04-07", "publishedDatePrecision": "day", "summary": "HONOR Malaysia launched a lifestyle-product lineup in Malaysia, including the HONOR 9X Pro smartphone and its first notebook in the Malaysian market, the HONOR MagicBook. The article also reports the Sakura Gold variant of the HONOR MagicWatch 2 as unveiled.", "tags": [], "isScandal": false, "sourceUrl": "https://www.digitalnewsasia.com/personal-tech/honor-malaysia-launches-new-lifestyle-products-led-9x-pro-smartphone" }, { "headline": "Honor announces a new color for FlyPods 3", "year": 2020, "eventDate": "2020-04-01", "datePrecision": "day", "publishedAt": "2020-03-31", "publishedDatePrecision": "day", "summary": "Honor announced a new Robin Blue color for its FlyPods 3 true wireless earbuds; the earbuds were available for preorder, with sales scheduled to begin on April 7.", "tags": [], "isScandal": false, "sourceUrl": "https://sh.zol.com.cn/741/7410123.html" }, { "headline": "HONOR launches Global Fans Day 2020", "year": 2020, "eventDate": "2020-03-30", "datePrecision": "day", "publishedAt": "2020-03-30", "publishedDatePrecision": "day", "summary": "HONOR announced its Global Fans Day 2020 campaign, running from March 30 through April 14 across more than 18 countries. The campaign included deals on HONOR products and livestreams featuring influencers demonstrating the products.", "tags": [], "isScandal": false, "sourceUrl": "https://www.prnewswire.co.uk/news-releases/honor-announces-global-fans-day-2020-exclusive-deals-of-up-to-60-off-launching-on-30th-march-and-livestreams-with-global-influencers-unveiled-844254032.html" }, { "headline": "Huawei releases Kirin 820 5G chip", "year": 2020, "eventDate": "2020-03-30", "datePrecision": "day", "publishedAt": "2020-03-31", "publishedDatePrecision": "day", "summary": "Huawei released its first 5G chip of 2020, the Kirin 820, which was used in the Honor 30S.", "tags": [], "isScandal": false, "sourceUrl": "http://it.people.com.cn/n1/2020/0331/c1009-31654856.html" }, { "headline": "HONOR announces new smartphones, laptops and IoT devices", "year": 2020, "eventDate": "2020-02-26", "datePrecision": "day", "publishedAt": "2020-02-26", "publishedDatePrecision": "day", "summary": "HONOR announced a product-line update including the HONOR 9X Pro and View 30 Pro smartphones, MagicBook 14 and 15 laptops, Magic Earbuds and EasyFit watch straps. The article described launches or availability in the future, including the 9X Pro in six countries in March 2020, the View 30 Pro in Russia with no timeframe specified, MagicBooks internationally at the end of March, and Earbuds and straps in April.", "tags": [], "isScandal": false, "sourceUrl": "https://mobileidworld.com/biometrics-news-honor-unveils-new-smartphones-laptops-iot-devices-022607/" }, { "headline": "Honor announces global launch of V30 Pro and other products", "year": 2020, "eventDate": "2020-02-25", "datePrecision": "day", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor held a global smart-scenario product launch and introduced the V30 Pro, 9X Pro and other products for global markets. The report also says the MagicBook series was offered for global sale for the first time.", "tags": [], "isScandal": false, "sourceUrl": "http://hy.stock.cnfol.com/hangyezonghe/20200225/27973731.shtml" }, { "headline": "Honor unveils AppGallery-powered smartphones", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": "2020-02-25", "publishedDatePrecision": "day", "summary": "Honor unveiled its latest smartphones with Huawei AppGallery pre-installed. The Honor V30 PRO was to first become available in Russia, while sales of the Honor 9X PRO were planned to launch in six countries in March.", "tags": [], "isScandal": false, "sourceUrl": "https://global.chinadaily.com.cn/a/202002/25/WS5e54eeb6a31012821727a393.html" }, { "headline": "HONOR collaborates with artists and designers on limited-edition MagicWatch 2", "year": 2020, "eventDate": "2020-01-22", "datePrecision": "day", "publishedAt": "2020-01-22", "publishedDatePrecision": "day", "summary": "HONOR announced a limited-edition MagicWatch 2 developed with artists and designers, including Jacky Tsai, George Greaves, Wang DongLing and Giovanni Ozzola. The changes are cosmetic, combining HONOR’s design with elements from several art and design disciplines.", "tags": [], "isScandal": false, "sourceUrl": "https://pocketnow.com/honor-teams-up-with-artists-and-designers-for-limited-edition-magicwatch-2/" }, { "headline": "Honor launches 9X and wearable devices in India", "year": 2020, "eventDate": "2020-01-14", "datePrecision": "day", "publishedAt": "2020-01-14", "publishedDatePrecision": "day", "summary": "Honor launched the 9X smartphone in India and expanded its wearable portfolio with the MagicWatch 2 and Band 5i.", "tags": [], "isScandal": false, "sourceUrl": "https://www.orissapost.com/honor-launches-9x-smartphone-magicwatch-2-band-5i-in-india/" }, { "headline": "Huawei announced EMUI 10 public beta availability for additional devices", "year": 2020, "eventDate": "2020-01-03", "datePrecision": "day", "publishedAt": "2020-01-03", "publishedDatePrecision": "day", "summary": "Huawei announced that public beta upgrades for EMUI 10 were available immediately for Huawei nova 4, Honor V10, Honor 10, and Huawei MatePad M6 models.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/mobile/n/n/2020-01-03/doc-iihnzahk1641021.shtml" }, { "headline": "Honor executive responded to criticism of the V30 as a 5G benchmark", "year": 2019, "eventDate": "2019-12-05", "datePrecision": "day", "publishedAt": "2019-12-05", "publishedDatePrecision": "day", "summary": "A vice president of Honor's business unit responded to criticism by a competitor, saying that a benchmark is something others compare themselves with and learn from, and citing the Honor V30's 5G experience and chip capabilities.", "tags": [], "isScandal": false, "sourceUrl": "https://tech.sina.com.cn/roll/2019-12-05/doc-iihnzahi5402028.shtml" }, { "headline": "Honor launches V30 series smartphones in China", "year": 2019, "eventDate": "2019-11-27", "datePrecision": "day", "publishedAt": "2019-11-27", "publishedDatePrecision": "day", "summary": "Honor launched the Honor V30 and Honor V30 Pro smartphones in China.", "tags": [], "isScandal": false, "sourceUrl": "https://www.indiatoday.in/technology/news/story/honor-v30-honor-v30-pro-launched-1622921-2019-11-27" }, { "headline": "Honor launches MagicWatch 2 in global markets", "year": 2019, "eventDate": "2019-11-27", "datePrecision": "day", "publishedAt": "2019-11-27", "publishedDatePrecision": "day", "summary": "Honor launched the MagicWatch 2 smartwatch in global markets. The article says it would become available in listed markets starting December 12, 2019.", "tags": [], "isScandal": false, "sourceUrl": "https://www.indiatoday.in/technology/news/story/honor-v30-honor-v30-pro-launched-1622921-2019-11-27" }, { "headline": "Honor and Betop jointly launch V30-compatible game controller", "year": null, "eventDate": null, "datePrecision": "unknown", "publishedAt": null, "publishedDatePrecision": "unknown", "summary": "Honor and game-controller brand Betop jointly introduced a dual-mode game controller adapted for the Honor V30 series. The article describes features including switching between single- and dual-controller modes and compatibility with multiple platforms.", "tags": [], "isScandal": false, "sourceUrl": "https://www.itbear.com.cn/html/2019-11/364408.html" } ], "encyclopedia": { "history": "Honor began in 2013 as a Huawei smartphone brand aimed at online-first consumers and younger users. Its initial proposition combined competitive specifications, contemporary design and prices below Huawei’s main premium lines. The brand expanded quickly through smartphones across entry-level, mid-range and premium segments, using the X, number and Magic families to differentiate products by price, design and technology. It also developed tablets, laptops, wearables and accessories as the smartphone business matured.\n\nThe decisive corporate turning point came in November 2020, when Huawei announced the sale of Honor to Shenzhen Zhixin New Information Technology Co., Ltd. The transaction was presented as a complete sale: Huawei said it would no longer hold shares in Honor or participate in its business management and decision-making. The buyer was associated with a consortium that included state-linked entities and Honor channel partners. This ownership change separated Honor from Huawei and allowed the brand to restore access to suppliers and software relationships that had been constrained by Huawei’s own circumstances.\n\nFollowing the transaction, Honor operated as an independent device company. It retained a substantial installed base and channel network in China while building an international organization. The company continued to compete across mainstream Android smartphones but placed growing strategic weight on the Magic family. Premium Magic phones and foldables were used to demonstrate advances in industrial design, displays, imaging, battery systems, thinness and productivity. MagicBook notebooks, Pad tablets and wearable products supported the broader ambition of connecting multiple personal devices.\n\nHonor’s international marketing has reflected this repositioning. Campaigns have addressed phone durability, foldable design, reliability and digital security rather than relying solely on price. Its communications have used humor, entertainment, local celebrities and market-specific creative work. The brand has also increasingly presented artificial intelligence as a platform capability, with features intended to improve productivity, imaging, user interaction and protection against digitally manipulated content.\n\nDuring the 2020s, Honor pursued a more premium and globally recognizable identity while maintaining products for mass-market buyers. The company’s competitive environment includes global incumbents and Chinese rivals across smartphones, foldables, tablets and connected electronics. Its strategic challenges include intense price competition, uneven international market conditions, dependence on successful flagship launches and the need to build a durable ecosystem beyond phones.\n\nThe supplied reference material describes a shareholding-system reform and IPO counseling process, suggesting that shareholders and management have considered a future domestic listing. No completed listing, ticker or public-market valuation is recorded in this dossier. Honor’s present strategic narrative is therefore that of an independent, privately held consumer-technology company seeking growth through global expansion, premium smartphones, foldables, AI-enabled terminals and a wider connected-device portfolio.", "milestones": [ { "year": 2013, "title": "Honor brand established", "summary": "Honor was introduced as a Huawei smartphone brand serving younger and digitally oriented consumers.", "sourceUrl": "https://en.wikipedia.org/wiki/Honor_(brand)" }, { "year": 2020, "title": "Business sold by Huawei", "summary": "Huawei announced the sale of Honor to Shenzhen Zhixin New Information Technology Co., Ltd., ending Huawei’s ownership and management involvement.", "sourceUrl": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "year": 2021, "title": "Channel investor participates in acquisition", "summary": "Aisidi and associated teams were reported to have invested in the acquisition consortium as a major channel strategic investor.", "sourceUrl": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "year": 2022, "title": "Further investment reported", "summary": "A state-linked investment vehicle and other parties were reported to have invested in Honor.", "sourceUrl": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "year": 2023, "title": "Chairmanship changes", "summary": "Wu Hui was reported to have succeeded Wan Biao as chairman as Honor considered its next corporate-development phase.", "sourceUrl": "https://www.goldcarnews.com/html/262f499734.html" }, { "year": 2024, "title": "Shareholding reform completed", "summary": "Reference material reports that Honor completed a shareholding-system reform in December.", "sourceUrl": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "year": 2025, "title": "IPO counseling filing reported", "summary": "Honor Terminal Co., Ltd. was reported to have begun an IPO counseling process with CITIC Securities; completion of a listing was not established.", "sourceUrl": "https://longbridge.com/en/topics/31392640" } ], "products": [ { "name": "Honor Magic series", "category": "Premium smartphones", "description": "Honor’s premium smartphone family, focused on flagship performance, imaging, displays, battery technology and software experiences. The line includes conventional flagship phones and has become the main vehicle for the brand’s premiumization strategy.", "launchedYear": 2016, "status": "active" }, { "name": "Honor Magic V series", "category": "Foldable smartphones", "description": "A family of foldable smartphones designed to combine large-screen productivity with a thinner, more conventional phone form factor. Marketing has emphasized portability, engineering, premium styling and use by professionals and technology early adopters.", "launchedYear": 2022, "status": "active" }, { "name": "Honor X series", "category": "Mainstream smartphones", "description": "The X series serves mass-market and value-conscious buyers. Products generally emphasize large displays, battery endurance, durable construction and accessible pricing, with availability and specifications differing by country.", "launchedYear": 2013, "status": "active" }, { "name": "Honor Number series", "category": "Mid-range and upper-mid-range smartphones", "description": "The Number series occupies a broad middle and upper-middle segment, combining slim designs, camera capabilities, displays and everyday performance. It has been an important international product family for the independent Honor brand.", "launchedYear": 2013, "status": "active" }, { "name": "Honor MagicBook", "category": "Notebook computers", "description": "Honor’s notebook range extends the brand beyond phones into personal computing. MagicBook models target students, mobile professionals and general users, with an emphasis on portability, display quality and integration with Honor smartphones.", "launchedYear": 2018, "status": "active" }, { "name": "Honor Pad", "category": "Tablets", "description": "Honor’s tablet family covers entertainment, study and productivity use cases. Models typically focus on large displays, multimedia, battery life and interaction with other Honor devices.", "launchedYear": 2021, "status": "active" } ], "campaigns": [ { "year": 2022, "name": "HONOR X Series launch teaser", "markets": [ "Iran" ], "summary": "A localized launch campaign used the visual atmosphere of Tehran at night to introduce the X series and connect product attributes with Iranian urban culture.", "outcome": "The campaign supported the X-series launch in Iran; a quantified commercial outcome was not reported.", "sourceUrl": "https://www.adsoftheworld.com/campaigns/honor-x-series-launch-teaser-video" }, { "year": 2024, "name": "RIP Tempered Glass", "markets": [ "India" ], "summary": "Honor used an obituary-style creative concept and social conversation to criticize the fragility and inconvenience of curved tempered-glass protectors. The initiative was supported by consumer-survey findings and influencer activity under the hashtag #RIPTemperedGlass.", "outcome": "The hashtag generated social engagement and attention for Honor’s durability proposition; no independently verified sales result was supplied.", "sourceUrl": "https://medianews4u.com/honors-campaign-aimed-at-addressing-the-persistent-challenges/" }, { "year": 2024, "name": "I Just Died In Your Hands Tonight", "markets": [ "Global" ], "summary": "Created with Axicom, this music-video campaign reworked the structure and nostalgia of an 1980s power ballad to dramatize failures associated with inferior smartphones and promote the Magic V3 foldable.", "outcome": "The campaign positioned the Magic V3 around reliability and capability; a quantified outcome was not reported.", "sourceUrl": "https://news.designrush.com/axicom-parodies-80s-pop-song-in-honor-magic-v3-commercial" }, { "year": 2024, "name": "Magic V3: Unfold the Power of Magic", "markets": [ "Hong Kong", "Macau" ], "summary": "A two-month campaign with Wavemaker Hong Kong and actor Raymond Lam promoted the Magic V3 to business-oriented and technology-savvy consumers. Teasers and local celebrity content highlighted thinness, design and foldable productivity.", "outcome": "The campaign sought to increase awareness and purchase intention for the Magic V3; no verified performance figures were provided.", "sourceUrl": "https://www.marketing-interactive.com/honor-promotes-new-foldable-phone-with-campaign-featuring-raymond-lam" } ], "scandals": [ { "year": 2020, "title": "US entity-list restrictions and Huawei spinoff context", "summary": null, "sourceUrl": null, "sourceUrls": [] } ], "decisions": [ { "year": 2020, "type": "mna", "title": "Separation from Huawei through sale", "context": "Huawei faced circumstances that affected its device business and announced the sale of Honor to a separate acquiring consortium.", "action": "Huawei transferred the Honor business to Shenzhen Zhixin New Information Technology Co., Ltd. and stated that it would retain no shares or management role.", "aftermath": "Honor became an independent company, rebuilt supplier and software relationships, and pursued its own global and premium-device strategy.", "financials": null, "competitorReactions": [], "sourceUrl": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "year": 2025, "type": "strategy", "title": "Preparation for a possible public listing", "context": "Honor’s shareholders and management pursued corporate restructuring as the company sought a potential next phase of growth and capital-market access.", "action": "The company completed reported shareholding reform and entered an IPO counseling process with CITIC Securities.", "aftermath": "The process indicated listing preparation but did not establish that Honor had completed an IPO or selected a ticker.", "financials": null, "competitorReactions": [], "sourceUrl": "https://longbridge.com/en/topics/31392640" } ], "sources": [ { "title": "Honor (brand)", "url": "https://en.wikipedia.org/wiki/Honor_(brand)" }, { "title": "HONOR Device Co., Ltd.", "url": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "title": "Honor IPO, the first step to regain glory", "url": "https://longbridge.com/en/topics/31392640" }, { "title": "Honor concludes global media pitch and appoints GroupM", "url": "https://www.marketing-interactive.com/honor-concludes-global-media-pitch-hands-china-planning-biz" }, { "title": "Honor promotes Magic V3 with Raymond Lam", "url": "https://www.marketing-interactive.com/honor-promotes-new-foldable-phone-with-campaign-featuring-raymond-lam" }, { "title": "RIP Tempered Glass campaign", "url": "https://medianews4u.com/honors-campaign-aimed-at-addressing-the-persistent-challenges/" }, { "title": "Magic V3 music-video campaign", "url": "https://news.designrush.com/axicom-parodies-80s-pop-song-in-honor-magic-v3-commercial" }, { "title": "HONOR", "url": "https://www.honor.com/global/?host=honor.com" }, { "title": "HONOR Wireless Earbuds & Earphones - HONOR Global", "url": "https://www.honor.com/global/audio/" }, { "title": "About HONOR Brand - HONOR Global", "url": "https://www.honor.com/global/brand/" }, { "title": "HONOR Smartphones - HONOR Global", "url": "https://www.honor.com/global/phones/" }, { "title": "Honour", "url": "https://en.wikipedia.org/wiki/Honour" } ], "needsReview": false }, "sources": [ { "title": "Honor (brand)", "url": "https://en.wikipedia.org/wiki/Honor_(brand)" }, { "title": "HONOR Device Co., Ltd.", "url": "https://baike.baidu.com/en/item/HONOR%20Device%20Co.,%20Ltd./22634" }, { "title": "Honor IPO, the first step to regain glory", "url": "https://longbridge.com/en/topics/31392640" }, { "title": "Honor concludes global media pitch and appoints GroupM", "url": "https://www.marketing-interactive.com/honor-concludes-global-media-pitch-hands-china-planning-biz" }, { "title": "Honor promotes Magic V3 with Raymond Lam", "url": "https://www.marketing-interactive.com/honor-promotes-new-foldable-phone-with-campaign-featuring-raymond-lam" }, { "title": "RIP Tempered Glass campaign", "url": "https://medianews4u.com/honors-campaign-aimed-at-addressing-the-persistent-challenges/" }, { "title": "Magic V3 music-video campaign", "url": "https://news.designrush.com/axicom-parodies-80s-pop-song-in-honor-magic-v3-commercial" }, { "title": "HONOR", "url": "https://www.honor.com/global/?host=honor.com" }, { "title": "HONOR Wireless Earbuds & Earphones - HONOR Global", "url": "https://www.honor.com/global/audio/" }, { "title": "About HONOR Brand - HONOR Global", "url": "https://www.honor.com/global/brand/" }, { "title": "HONOR Smartphones - HONOR Global", "url": "https://www.honor.com/global/phones/" }, { "title": "Honour", "url": "https://en.wikipedia.org/wiki/Honour" }, { "title": "Chairmanship changes", "url": "https://www.goldcarnews.com/html/262f499734.html" }, { "title": "HONOR X Series launch teaser", "url": "https://www.adsoftheworld.com/campaigns/honor-x-series-launch-teaser-video" }, { "title": null, "url": "https://finance.sina.com.cn/tech/roll/2026-10-22/doc-iniwarrm5242832.shtml" }, { "title": null, "url": "https://ai.zol.com.cn/1261/12611097.html" }, { "title": null, "url": "https://news.zol.com.cn/1260/12606783.html" }, { "title": null, "url": "https://www.chinaz.com/ainews/30607.shtml" }, { "title": null, "url": "https://pad.zol.com.cn/1259/12599890.html" }, { "title": null, "url": "https://finance.sina.com.cn/tech/roll/2026-10-13/doc-inivafqp8894392.shtml" }, { "title": null, "url": "https://www.theverge.com/tech/1001219/honor-magic-9-pro-max-arri-cameras-snapdragon-battery-design-china" }, { "title": null, "url": "https://finance.sina.com.cn/tech/roll/2026-08-17/doc-ininrkkk0114101.shtml" }, { "title": null, "url": "https://www.chinaz.com/ainews/30299.shtml" }, { "title": null, "url": "https://finance.sina.com.cn/tech/roll/2026-08-11/doc-inimxrnq5831121.shtml" }, { "title": null, "url": "https://stcn.com/article/detail/4075112.html" }, { "title": null, "url": "https://www.engadget.com/2235640/honor-launches-its-long-awaited-robot-phone-and-yes-it-can-wiggle-at-you/" }, { "title": null, "url": "https://pocketnow.com/honor-earbuds-3-pro-announcement/" }, { "title": null, "url": "https://pocketnow.com/honor-watch-gs-3-announcement/" }, { "title": null, "url": "https://finance.sina.com.cn/tech/2022-03-01/doc-imcwiwss3496221.shtml" }, { "title": null, "url": "https://finance.sina.com.cn/tech/2022-01-25/doc-ikyamrmz7287521.shtml" }, { "title": null, "url": "https://finance.sina.com.cn/tech/2022-01-26/doc-ikyamrmz7587516.shtml" }, { "title": null, "url": "https://finance.sina.com.cn/tech/2022-01-12/doc-ikyamrmz4686390.shtml" }, { "title": null, "url": "http://www.chinaz.com/2022/0111/1351714.shtml" }, { "title": null, "url": "https://www.gsmarena.com/honor_x30_unveiled_with_snapdragon_695_play_30_plus_tags_along_with_dimensity_700-news-52309.php" }, { "title": 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"url": "https://www.163.com/mobile/article/GCL967II0011819H.html" }, { "title": "Gimmick or game changer? Chinese smart device maker Honor launches ‘robot phone’", "url": "https://www.channelnewsasia.com/east-asia/honor-robot-phone-artificial-intelligence-smartphone-6317006" }, { "title": "HONOR 9X kommt mit außergewöhnlichem FullView-Display und 48 MP-Triple-Kamera für atemberaubende Fotos auf den Markt", "url": "https://www.finanznachrichten.de/nachrichten-2019-10/47997183-honor-9x-kommt-mit-aussergewoehnlichem-fullview-display-und-48-mp-triple-kamera-fuer-atemberaubende-fotos-auf-den-markt-007.htm" }, { "title": "Honor 9X launches in India, prices start at ₹13,999 ($197)", "url": "https://www.androidcentral.com/honor-9x-launches-india-prices-start-13999-197" }, { "title": "HONOR 9X Launches with Extraordinary FullView Display", "url": "https://hexus.net/ce/items/mobile-phones/136871-honor-9x-launches-extraordinary-fullview-display/" }, { "title": "Honor Acquires Home Instead to Transform Care Experience for Caregivers and Older Adults", "url": "https://www.prnewswire.com/news-releases/honor-acquires-home-instead-to-transform-care-experience-for-caregivers-and-older-adults-301350109.html" }, { "title": "Honor announces first 5G smartphone outside China", "url": "https://www.telecompaper.com/news/honor-announces-first-5g-smartphone-outside-china--1327978" }, { "title": "Honor announces foldable smartphone, the Honor Magic V", "url": "https://mashable.com/article/honor-foldable-phone" }, { "title": "Honor announces IMAX Enhanced partnership for Magic 3 - Phandroid", "url": "https://phandroid.com/2021/08/10/honor-announces-imax-enhanced-partnership-for-magic-3/" }, { "title": "Honor enters India laptop market, launches 2 new phones - OrissaPOST", "url": "https://www.orissapost.com/honor-enters-india-laptop-market-launches-2-new-phones/" }, { "title": "HONOR India launches two new smart watches", "url": "https://www.thehindubusinessline.com/info-tech/honor-india-launches-two-new-smart-watches/article32803334.ece" }, { "title": "Honor Inks Deals With US Chipmakers, Microsoft Post-Huawei As Firm Launches New Flagship Smartphone", "url": "https://sputnikglobe.com/20210122/honor-inks-deals-with-us-chipmakers-microsoft-post-huawei-as-firm-launches-new-flagship-smartphone-1081849435.html" }, { "title": "Honor introduces MagicWatch 2 Limited Edition with striking designs", "url": "https://www.gsmarena.com/honor_introduces_magicwatch_2_limited_edition_with_striking_designs-news-41143.php" }, { "title": "Honor launches 1st smartphone with 50 MP camera since Huawei separation - OrissaPOST", "url": "https://www.orissapost.com/honor-launches-1st-smartphone-with-50-mp-camera-since-huawei-separation/" }, { "title": "Honor launches 9X, its first smartphone with a pop-up front camera", "url": "https://www.thestar.com.my/tech/tech-news/2019/11/21/honor-launches-9x-its-first-smartphone-with-a-pop-up-front-camera" }, { "title": "Honor launches Honor 9X, MagicWatch2, Honor Band 5i in India", "url": "https://telecom.economictimes.indiatimes.com/news/honor-launches-honor-9x-magicwatch2-honor-band-5i-in-india/73250266" }, { "title": "HONOR launches HONOR Earbuds 2 Lite with Industry Leading Battery Life and Enhanced Audio", "url": "https://www.prnewswire.co.uk/news-releases/honor-launches-honor-earbuds-2-lite-with-industry-leading-battery-life-and-enhanced-audio-835950479.html" }, { "title": "HONOR Launches its Gimbal AI Robot Phone : TechMoran", "url": "https://techmoran.com/2026/08/14/honor-launches-its-gimbal-ai-robot-phone/" }, { "title": "Honor Launches MagicBook Pro 2021 With 65W Charger", "url": "https://propakistani.pk/2021/01/11/new-honor-laptop-offers-11-hours-of-onscreen-time-and-a-65w-charger/" }, { "title": "Honor launches MagicBook X 14 and X 15 with 10th Gen Intel processors", "url": "https://www.gsmarena.com/honor_unveils_magicbook_x_14_and_x_15_with_10th_gen_intel_processors-news-49576.php" }, { "title": "Honor launches Robot Phone in China with 200MP titanium gimbal camera", "url": "https://www.gsmarena.com/honor_launches_robot_phone_in_china_with_200mp_titanium_gimbal_camera-news-74133.php" }, { "title": "Honor Launches Robot Phone in China With a 200MP Moving Camera", "url": "https://www.techrepublic.com/article/news-honor-robot-phone-launch-price-specs/" }, { "title": "Honor Launches Robot Phone with Gimbal Camera and AI Agent Features · TechNode", "url": "https://technode.com/2026/08/13/honor-launches-robot-phone-with-gimbal-camera-and-ai-agent-features/" }, { "title": "Honor Launches Rugged Watch GS Pro & Watch ES Fitness Band", "url": "https://propakistani.pk/2020/09/05/honor-launches-rugged-watch-gs-pro-watch-es-fitness-band/" }, { "title": "Honor launches smartwatch like Band 6 with a full screen display", "url": "https://www.indiatoday.in/technology/news/story/honor-launches-smartwatch-like-band-6-with-a-full-screen-display-1737791-2020-11-04" }, { "title": "Honor launches V40 5G with 50 MP camera; company's first phone since split with Huawei", "url": "https://economictimes.indiatimes.com/magazines/panache/honor-launches-v40-5g-with-50-mp-camera-companys-first-phone-since-split-with-huawei/articleshow/80405728.cms" }, { "title": "Honor launches Watch GS Pro and Watch ES alongside new Ryzen-powered MagicBook lineup - TechPP", "url": "https://techpp.com/2020/09/04/honor-watch-gs-pro-es-magicbook-pro-14-15-price-specs/" }, { "title": "Honor MagicBook Pro laptop announced - Phandroid", "url": "https://phandroid.com/2021/01/11/honor-magicbook-pro-laptop-announced/" }, { "title": "HONOR Officially Unveils the Brand-New HONOR MagicWatch 2", "url": "https://hexus.net/ce/items/gadgets/137993-honor-officially-unveils-brand-new-honor-magicwatch-2/" }, { "title": "HONOR Officially Unveils the Brand-New HONOR MagicWatch 2", "url": "https://tass.com/press-releases/1092835" }, { "title": "Honor Unveils 5G-Enabled V40, First Phone after Split from Huawei - Coinspeaker", "url": "https://www.coinspeaker.com/honor-5g-v40-phone/" }, { "title": "Honor Unveils a Trio of Laptops, New Smartwatches, and a Tablet", "url": "https://www.pcmag.com/news/honor-unveils-a-trio-of-laptops-new-smartwatches-and-a-tablet" }, { "title": "Honor unveils health-focused MagicWatch 2", "url": "https://www.telecompaper.com/news/honor-unveils-health-focused-magicwatch-2--1317620" }, { "title": "Honor unveils MagicWatch 2", "url": "https://photogallery.indiatimes.com/gadgets/accessories/honor-unveils-magicwatch-2/articleshow/72257266.cms" }, { "title": "HONOR unveils MagicWatch 2, will hit Indian market in Dec", "url": "https://morungexpress.com/honor-unveils-magicwatch-2-will-hit-indian-market-dec" }, { "title": "Honor unveils rugged Watch GS Pro and fashion-forward Watch ES - CNET", "url": "https://www.cnet.com/tech/mobile/honor-unveils-rugged-watch-gs-pro-watch-es/" }, { "title": "Honor unveils View 30-series smartphones with 5G network support: Know more", "url": "https://www.business-standard.com/article/technology/honor-unveils-view-30-series-smartphones-with-5g-network-support-know-more-119112600903_1.html" }, { "title": "Honor X10 5G smartphone with pop-up selfie camera announced", "url": "https://themobileindian.com/news/honor-x10-5g-smartphone-with-pop-up-selfie-camera-announced-31221" }, { "title": "Honor launches 9X with pop-up selfie camera, GPU Turbo 3.0 for gaming enthusiasts", "url": "https://www.thehindubusinessline.com/info-tech/mobiles-tablets/honorlaunches-9x-with-pop-upselfiecameragpu-turbo-30-for-gaming-enthusiasts/article62228775.ece" }, { "title": "Huawei officially announces the sale of Honor smartphone business", "url": "https://www.gsmarena.com/huawei_officially_announces_its_sale_of_honor_will_hold_no_share_following_the_sale-news-46302.php" }, { "title": "Huawei owner unveils new Honor smartphone that can take your temperature", "url": "https://www.the-independent.com/tech/honor-smartphone-temperature-china-huawei-a9548451.html" }, { "title": null, "url": "https://www.tmtpost.com/4851665.html" }, { "title": "Huawei unveils new Honor smartphone that can take your temperature | The Citizen", "url": "https://www.citizen.co.za/lifestyle/technology/huawei-unveils-new-honor-smartphone-that-can-take-your-temperature/" }, { "title": null, "url": "https://finance.sina.com.cn/tech/2022-02-28/doc-imcwipih5869818.shtml" }, { "title": "The View40 is Honor's first phone after splitting from Huawei - 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