Honey Nut Cheerios controversies

Wildflower seed mix controversy

The 2017 Bring Back the Bees campaign distributed wildflower seeds to encourage pollinator habitat. Environmental advocates and ecologists criticized the use of a broadly distributed, largely standardized seed mix, arguing that some varieties could be invasive, restricted, or ecologically inappropriate in particular locations. General Mills and its supplier defended the selection and disputed the characterization that the campaign posed a general ecological threat.