Hero Group controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Hero Group sues DDB over US Army contract
Lawsuit filed
Hero Group sued DDB in federal court, alleging that DDB exploited Hero Group to win a US Army contract and did not pay it for two years of work. The suit alleged misrepresentation, breach of contract and fraud; these are allegations, not findings.
Source excerpt
The New York ad agency Hero Group sued the Omnicom-owned agency DDB in federal court this week, alleging DDB "exploited" Hero to win a US Army contract and didn't pay it for two years of work.
The suit filed in the US District Court for the Northern District of Illinois stems from a $4 billion Army account that DDB won in 2018 and alleged the agency performed a "classic bait and switch" that included misrepresentation, breach of contract, and fraud.