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Hermès International

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2026

    Hermès files trademark lawsuit over MetaBirkins NFTs

    Lawsuit filed

    Hermès International filed a trademark lawsuit against digital creator Mason Rothschild and his MetaBirkins project, alleging that the project sought to profit from Hermès trademarks. Rothschild disputed the claims. The dispute concerns the MetaBirkins non-fungible token project and its use of Hermès trademarks.

    Hermès filed a trademark lawsuit against digital creator Mason Rothschild and his MetaBirkins project, alleging that the project sought to profit from Hermès trademarks. Rothschild disputed the claims.

    Source excerpt

    • Hermès has accused Rothschild of "trying to profit from its trademarks"
    • the luxury brand is suing Rothschild for creating virtual versions inspired by its Birkin bags.
    • French luxury group Hermès has filed a trademark lawsuit against US digital creator Mason Rothschild and his digital art project, MetaBirkins.
    Source

  2. 2015

    Jane Birkin crocodile-skin controversy

    Jane Birkin asked Hermès to remove her name from crocodile versions of the Birkin bag after animal-welfare concerns were raised about crocodile treatment. Hermès said it investigated the relevant farm and took measures concerning the practices involved. The episode generated wider criticism of exotic skins and luxury fashion’s animal-welfare standards.

    Source

  3. 2010

    LVMH shareholding and corporate-control dispute

    LVMH disclosed a substantial economic position in Hermès after building exposure through equity derivatives and share purchases. The move triggered a public conflict over disclosure, corporate control and the independence of Hermès. Regulatory proceedings and negotiations followed, and Hermès family shareholders consolidated their position through H51 and related structures. A 2014 settlement led LVMH to distribute its Hermès shares to its own shareholders and exit the investment.

    Source